CountdownMail is a countdown timer tool that generates animated GIF timers you can embed directly into emails. Connect it to Omnisend to add urgency to your campaigns and automation emails – perfect for flash sales, limited-time offers, event countdowns, and cart abandonment reminders.
Setup Process
Step 1. In Omnisend, go to Apps → search for CountdownMail → click Connect now.
Step 2. Click Timers → Create Timer. Select your Timer Type (Fixed Date, Evergreen, or Dynamic).
Step 3. Customize your timer:
Set the end date and time (for Fixed Date timers) or duration (for Evergreen timers).
Choose the timer size, template, colors, font, and label language.
Use the Preview panel to see how your timer looks in real time.
Step 4. Once you're happy with the design, go to the Embed Code section. Set Responsive, Alignment, and Retina Ready options, then click Copy to copy the HTML embed code.
Step 5. In Omnisend, open the email campaign or automation workflow you want to add the timer to.
Step 6. In the Email Builder, drag an HTML block from the Add Elements menu into your email layout where you want the timer to appear.
Step 7. Paste the CountdownMail embed code into the HTML editor in the right-side panel. Click Save.
💡 New to HTML blocks in Omnisend? See Add & Configure Custom HTML Item for a full guide on adding and using HTML blocks in the Email Builder.
Step 8. Go to Omnisend and confirm the connection.
And that's it! Your countdown timer will appear in emails sent to customers.
Timer Types
CountdownMail offers three timer types. Choose the one that matches your use case.
Fixed Date Timer. Counts down to a specific date and time – the same for every recipient. Use for events, sale end dates, or promotions with a shared universal deadline (e.g., "Sale ends August 10 at midnight").
Evergreen Timer. Creates a unique timer for each recipient that starts when the email is sent or opened. Use for follow-up sequences, abandoned cart emails, or any campaign where urgency is personal to each contact.
Dynamic Timer. Counts down to a time provided in the link for each recipient. The end time must be passed as a timestamp in the URL, making it unique per person. Use for advanced personalized deadline campaigns.
FAQ
Which timer type should I use for a flash sale?
Use a Fixed Date Timer – it shows the same deadline to every recipient, which is ideal for a store-wide promotion with a universal end time.
Will the timer work in all email clients?
Animated GIF timers work in most email clients, including Gmail, Apple Mail, and mobile clients. Outlook (Windows) doesn't support animated GIFs and will display the first frame only.
What happens after the timer reaches zero?
You can configure Expiration Options in CountdownMail to control what displays after the countdown ends – for example, a static image or a redirect.
Didn't find the answer to your question? Reach out to our Support team through the in-app chat or at [email protected] – our team is available 24/7.