Omnisend helps you control where your store sends SMS, preventing SMS messages and Signup Form phone-number collection in countries your store does not need.
In this article, you’ll learn how to manage SMS countries for your store, how to review your enabled countries, and how to add, remove, or complete verification for a country.
Understand SMS Country Management in Omnisend
Omnisend keeps SMS sending focused on the countries your store sends to. This helps reduce SMS pumping by preventing fraudulent SMS traffic to countries your store has never enabled. It also prevents SMS messages and phone-number collection through Signup Forms in countries you do not target.
Your SMS countries are the destinations enabled for SMS sending and SMS subscriber collection in your store.
Under Store settings → SMS → SMS setup, you can review and manage the countries enabled for your store. The countries shown in Your SMS countries table depend on your store’s SMS sending history:
If you have already been sending SMS: The table shows the countries where your store is sending SMS to.
If you have not sent SMS before: The table starts with 5 default countries: your store country, the United States, Canada, the United Kingdom, and Australia. If your store country is already one of these default markets, you’ll see four default countries instead of five.
You can add a country whenever you need to send SMS to a new destination or remove a country you no longer use. Find more details below.
Manage SMS Countries You Send To
Go to Store settings → SMS → SMS setup. Under Your SMS countries, you can review the countries enabled for your store, complete required verification, add or remove a country.
Note: Adding a country to your SMS countries list does not necessarily mean you can start sending SMS immediately. Some countries require additional verification before sending is available.
Review Your Enabled SMS Countries
The Your SMS countries table shows:
Countries currently enabled for your store.
The sender ID or toll-free number used for each country.
The current status.
Any action required, such as verification.
Note: Countries that are not listed are not currently enabled for your store.
Complete Required Verifications
Some countries require sender ID or toll-free number verification before you can send SMS.
If a country shows Verification required:
Click Verify.
Follow the instructions shown for that country.
💡 For detailed instructions, see:
Add an SMS Country
To enable an additional country for SMS sending:
Click Add country.
Select the country or countries you want to add.
Click Add country.
The change takes effect immediately.
If you select a high-risk country, Omnisend displays a warning explaining that the country has a higher risk of fraudulent or automated traffic, also known as SMS toll fraud. Review the warning, then confirm if you want to enable the country.
Remove an SMS Country
To disable a country:
Find the country in Your SMS countries.
Click the three-dot menu in its row.
Select Remove.
Note: When you remove a country, you cannot send SMS to phone numbers from that country or collect phone numbers from it through Omnisend Signup Forms.
High-risk Countries
Some countries that you have previously used to send SMS to may become disabled for your store as a precaution against SMS toll fraud or other fraudulent activity. Omnisend notifies you by email and in-app chat when this happens.
This protection helps prevent further fraudulent SMS traffic and unexpected costs, but you can always enable these countries again. For more information, see SMS sending to high-risk countries.
FAQ
Can I add a country again after removing it from my SMS countries list?
Yes. Click Add country, select the country, and follow the instructions.
Does the Your SMS countries table show every country where SMS is available in Omnisend?
No. The Your SMS countries table shows only the countries currently enabled for your store. To look for another destination, go to Store settings → SMS → SMS setup and click Add country.
Why can’t I collect SMS subscribers from a country?
You can collect SMS subscribers only from countries enabled in your Store settings → SMS. If the country is not listed, go to Store settings → SMS → SMS setup and click Add country, select the country, and follow the instructions.
When a country is disabled or removed, visitors from that country cannot submit their phone number through Omnisend Signup Forms.
Need help? Contact our Support team via in-app chat or at [email protected].