Before you start importing a template, read about the Basics of email HTML, and note that there are specific attributes you should avoid using in your email HTML template.

The complete list of tags and attributes is available on our Custom HTML content block article.

Important note: <DOCTYPE! HTML> and <head> tags should be removed before uploading the HTML template. You can use this service to do it for you: https://www.htmlcorrector.com/.

There are two ways you can import templates to your Omnisend account:

  1. Import HTML (useful for Mailchimp users);

  2. Paste in code (useful for Klaviyo users).

Importing process

Step 1. Navigate to Store settings → Saved templates:

Step 2. On the Saved templates page, you will see the following:

  • A list of all your saved templates.

You will have options to copy, preview, and delete a saved template; follow the article to learn more about Copying a Saved template.

  • Import template button. Click this button and choose the import option you wish to use.

Option 1. Import HTML file

If you have an HTML file, click Import HTML → Add your Template name → choose the HTML file you have saved on your computer or downloaded from another provider → click Upload.

If the uploading is not successful, you will see an error message. Please choose the correct format HTML file and try to upload it again.

You can access your custom HTML template on the Saved templates page and as a saved template in your campaigns and automation.

Option 2. Paste in HTML code

If you have code copied, click Paste in code → Add your Template name → paste the Template HTML you have copied → click Import.

You can access your custom HTML template on the Saved templates page and as a saved template in your campaigns and automation.

Edit an imported template

You will have the option to edit the content and design of your template; click on the email content, and the HTML box for editing will open up.

Important note: If you transfer an HTML template from another service provider, you will have to delete it manually:

  • All personalization tags

  • View in browser link

  • Unsubscribe link

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