Migrate the contacts that you have collected in Mailchimp to Omnisend with ease as there's no need to export them first and import from file later. Built-in integration enables to skip the selection of attributes step.


Before you start

You can import the following fields from your Mailchimp contacts lists to Omnisend:

  • Default fields (First name, Last name, Phone, Address line 1, City, State, Zip code, Country code). During the import these fields will be mapped with the fields in your Omnisend subscriber profile
  • Stats (average open rate, average click rate). These fields will be added to the contacts profile as a custom property with a prefix mailchimp_[stats_name];
  • VIP and all other tags - will be imported as a contact tag. Just note, spaces in name will be changed to underscore (_) symbol and any symbols we don't support, such as #$%^&* will be deleted. If we we already have the same tag name in the system, the system will automatically add numbering, ex: tag_1, tag_2; etc.
  • Language property. It will be imported as custom property and it will be named "language" (without "mailchimp_" prefix).

Any other contact data additional to default properties and tags will be imported as Custom properties to Omnisend.

How it works

API key is all you need to transfer your subscribers from MailChimp to Omnisend.

1. Generate an API key in Mailchimp and copy it.

2. In your Omnisend account go to Audience > Add Contacts > Choose Mailchimp > paste your API key and click Continue.

3. Select the Mailchimp lists you would like to import, add a Tag if you wish to import all of those contacts into one segment (list).

IMPORTANT: You will not be able to create a new list for your imported contacts, so add a Tag to mark your contacts and to create a segment with those contacts.

Keep in mind that it might take some time to import all the contacts, as Mailchimp limits on how quickly we can pull your data from them.

Once the import is complete, you will see the report under Latest imports. Click Detailed report to see how many subscribers were imported.

Tagging your contacts

Use Tag to add a tag to all of the contacts you are about to import. Just type in the name of the tag > click Add as tag. You can add as many tags as you wish to your import. When you add a TAG, all of the contacts you are about to import will be tagged so you could filter and segment them in the future. 

Creating a segment 

Mark the checkbox Create a segment of imported contacts to automatically create a segment for your import. 

IMPORTANT: You will not be able to create a new list, therefore all the imported contacts will be tagged automatically according to the type and date of the import. Two auto tags will be added:

  1. "imported via <manual_import_type> on <date_of_import>”
  2. "source: mailchimp import"

You can find the imported segment by navigating to Audience > Segments.

 Feel free to contact us at support@omnisend.com.

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