Automatically share your Email Campaigns on your Facebook Page when you send them to subscribers. No need to manually copy and post links; Omnisend handles it for you, so your followers see your latest updates at the same time your email reaches inboxes.
💡 Tip: Cross-channel promotion increases visibility and engagement. Customers who see your content on both email and social media are more likely to engage.
Before You Begin
Facebook Auto-Post Campaigns is available on all Omnisend pricing plans.
You must be an admin of at least one Facebook Page. Personal Facebook profiles are not supported.
Auto-post works for regular Email Campaigns only. A/B Test Campaigns and Campaign Boosters are excluded.
Test email links expire after 10 clicks or 48 hours. Campaign links sent to subscribers do not expire.
Setup process
Step 1. Go to Apps → Find Auto-Post Campaigns → Click Connect now.
Step 2. You'll be redirected to Facebook. Log in to your account → Follow the wizard steps to connect.
Step 3. Once your Facebook account is connected, you'll be redirected back to Omnisend. Select the Facebook Page you'd like to post to.
Your Facebook Page is now connected. You can enable auto-post when creating your next Email Campaign.
Enable Facebook Auto-Post in Campaign Settings
When creating a new Email Campaign, enable the Facebook toggle in the Email settings step.
Customize Your Facebook Post
Once enabled, you can customize your Facebook post: choose the page, add a message, and select images.
Select a Page
If you have multiple Facebook Pages connected, choose which one to post to. Omnisend selects your default page automatically.
Add Post Message
Enter the caption for your Facebook post. If you leave it blank, Omnisend uses your campaign subject line.
Omnisend automatically adds your campaign link at the end of your message. To control where the link appears, add [[view_link]] anywhere in your text.
Important: Personalization tags (e.g., {{firstName}}) do not work in Facebook posts. Do not use them in your message.
Add an Image
Upload up to 4 images to make your post stand out.
If you don't add images, Omnisend uses the first image from your Email Campaign (excluding your logo). If your campaign has no images, your Facebook post will display the link and message only.
Note: Custom images are not clickable on Facebook. Only the auto-generated link is clickable.
Example Facebook Posts
Post with Selected Images
💡Custom images were uploaded for this post during campaign setup.
Post with Campaign Image
💡 The post used the campaign's first image since no custom images were selected.
Post without Image
💡 No custom images were selected, and the campaign had no images either.
💡 Recommendation: Always add at least one image to increase engagement.
FAQ
Can I schedule the Facebook post separately from the Email Campaign?
No. The Facebook post publishes automatically when your Email Campaign sends.
What happens if my Facebook Page disconnects?
Auto-post will pause. Reconnect your page by going to Apps → Facebook Auto-Post Campaigns.
Can I edit or delete the Facebook post after it publishes?
Yes. Go to your Facebook Page and edit or delete the post manually. Changes won't affect the Email Campaign.
Why don't I see the Auto-Post toggle in my campaign?
Make sure you've connected the Auto-Post Campaigns app in Apps. If you're not an admin of your Facebook Page, you won't be able to connect.
Can I post to my personal Facebook profile?
No. Facebook does not allow apps to post to personal profiles. You must be an admin of a Facebook Page.
Can I get a shareable link (without Facebook Auto-Post)?
To manually share your Email Campaign on Instagram, Twitter, LinkedIn, or your website:
Send your campaign first. The link is generated only after sending.
Go to Reports → Campaigns.
Find your campaign → click the arrow next to View click map→ View email
Copy the URL from your browser.
💡 Tip: The link opens a web version with all working buttons and links (not a screenshot).
What's the difference between Facebook Auto-Post and Facebook Custom Audiences?
Facebook Auto-Post shares your campaign link to your Facebook Page.
Facebook Custom Audiences syncs segments for ads. It does not post campaigns.
Need help? Contact our Support team at [email protected] or via in-app chat.