Want to unsubscribe, delete, add, or remove tags, but do it in bulk? You can segment these contacts and use segment actions to apply changes to all of them at once, saving time and effort.
Select Contacts in a Segment
To perform actions on a segment, make sure to select all contacts within the segment.
Step 1. Navigate to Audience → Segments → click on and open the relevant segment name.
Step 2. Check the checkbox next to the “Name” column in the list → select all XXX contacts → click Actions → select the appropriate action from the drop-down menu.
Easy! You can now make changes to contacts in bulk. Check below to understand the different actions you can perform.
Actions in Segments
When you select all your segment contacts, you can choose from 5 different actions:
Add a tag — Apply a new tag to all selected contacts to help categorize or target them in future campaigns or automations.
Remove tag — Delete an existing tag from the profile of all selected contacts to keep your tagging structure clean and relevant.
Convert to subscribed — Change the status of eligible contacts to "Subscribed" so they can start receiving your marketing emails.
Unsubscribe — Manually unsubscribe selected contacts to prevent them from receiving further campaigns.
Delete — Permanently remove selected contacts from your audience.
⚠️ Important: Choosing the Delete action will not delete the segment itself; it will permanently delete all contacts within the segment.
Segment actions allow you to manage selected contacts in bulk, saving you time by eliminating the need to perform actions on each contact individually.
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