Safe send volume is designed to help you warm up your contact list gradually, ensuring better deliverability and sender reputation from the start. This guide explains how it works.
What is a safe send volume?
Safe sending volume is a program that helps you avoid spikes in sending amounts while migrating to the new email service provider (ESP) or starting your ecommerce business from scratch. Internet service providers (ISPs) closely monitor newly migrated or newly started stores, as they do not have an established sender’s reputation. At Omnisend, we want to help you build the best reputation, so emails reach your recipients’ inboxes.
The Safe sending volume process starts by limiting your email campaign to a specific number of subscribers daily. This limit will gradually increase each day as you continue sending emails to the required number of subscribers.
Safe send volume benefits
Participating in the safe send volume program provides you with an opportunity to monitor and optimize your entire email marketing strategy. Using our segmentation recommendations, you can identify your most engaged audiences and adjust your campaigns based on those to gain more benefits.
The good reputation that you build during this period will make your life much easier – instead of chasing problems, you will have time to focus on your business. Rather than thinking about the proper number of subscribers that you need to use for a successful warm-up, you will only need to think about your most engaged audiences – the rest will be done automatically.
Important notes
Automated emails are not included in the daily safe send volumes. There is no specific limit on how many automated emails you can send during the day.
Booster campaigns are included in the daily amount of Safe send volume, so make sure you have enough emails left to send before scheduling it.
Your Safe send volume will increase by 25% daily, then 15% daily when you reach 400,000 sent emails;
Safe send volume program will increase your opportunity to get the best possible deliverability rates
Your daily limit will be updated at 00:00 UTC
How does it work?
Your safe sending volume will grow gradually. To reach the next step, you will need to send the required number of emails per day.
Initial target audience
We recommend that you send your first campaigns to the most engaged audience, starting with the recent buyers and then adding the click and open rates.
In this article, you will find all of the details on which audiences you should choose to get the best results to succeed in email deliverability. For more information about segmentation and use cases, read this article.
If you do not have any data that you could use for segmenting, import your contacts starting from the newest ones. Remember: if a subscriber has been with you for many years, it does not mean that they are engaged with your content. It is possible that the client does not even open your newsletters. Mostly, recently opted-in subscribers are more interested in your content.