We are so happy for you that you managed to collect quite a number of subscribers! As you are taking your first steps with Omnisend, we want to give you the best experience and help you take care of your customers’ needs. To make it happen more easily and without additional headaches, we invented a Safe send volume program which will help you to warm up your contacts list more smoothly. In this article, you will learn what the Safe Send volume is and what benefits you will get from using it.

Safe sending volume is an automated program that helps you to avoid spikes in sending amounts while migrating to the new email service provider (ESP) or starting your eCommerce business from scratch. Internet service providers (ISPs) closely monitor freshly migrated/ newly started stores as those do not have any sender’s reputation. At Omnisend, we want to help you build the best reputation, so emails reach your recipients’ Inboxes. 

How does the Safe sending volume process look like? In the beginning, you will notice that you cannot send an email campaign to all your subscribers. Your first step will be to send a specific amount of emails per day. This amount depends on your payment plan and will increase day by day if you continue sending to the required number of subscribers.

In fact, Warming up your sender‘s reputation is one of the main rules when we talk about the best practices of Email deliverability. We encourage you to follow the best practices and a Safe send volume program was created to assure that.
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Warming up your reputation (participating in the Safe send volume program), provides you with a unique opportunity to monitor and optimize your entire email campaign. Using our segmentation recommendations, you will be able to find out your most engaged audiences and adjust your campaigns based on those to get more benefits. 

The good reputation that you build during the warm-up period will make your life much easier - instead of chasing problems, you will have time to focus on your business. Rather than thinking about the proper amounts of subscribers that you need to use for a successful warm-up, you will only need to think about your most engaged audiences - the rest will be done automatically.
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Your Safe sending volume will be growing step by step. In order to reach another step, you will need to send the required amount of emails per day. Keep in mind that your first step and the required amount of emails will be calculated regarding your payment plan.

If you are on a Free plan you have a limit of 500 emails per month, but there is no safe send volume, meaning that you can send your first email campaign to 500 contacts.

If you are on a Standard plan your first required amount of emails will be 20 000 per day. Your next required amount will grow by 25% in every step until you reach 400 000 (if you have that many subscribers). Starting from 400,000 emails per day, your next required amount will grow by 15% in every step.

Below, you will find the number of emails required in your first steps:

If you are on a Pro plan your first required amount of emails will be 50 000 per day. Your next required amount will grow by 25% in every step until you reach 400 000 (if you have that many subscribers). Starting from 400,000 emails per day, your next required amount will grow by 15% in every step. 

Below, you will find the number of emails required in your first steps:

Don’t worry, you don’t need to send this very exact amount in order to get to another step! We have a tolerance set, which means that it is enough to send more than 15 000 emails per day in the first step to get to the second step of 25 000 required emails per day if you are on a Standard plan.  For a Pro plan, it is enough to send 45 000 emails per day in the first step, to get to the second one. For all further steps, the step is 5000. For example, if you're on the second step of Safe send volume on the Standard plan, you can send 26250 emails to be able to send 39000 emails. It works the same way for Pro plan - send 73000 emails to be able to send 97000.

Moreover, you don’t need to send campaigns every day; for best results, our recommendation is to send no more than 3 campaigns per week.

Keep in mind that accounts without a connected store will have a different sending volume. Please find the rules based on the plans listed.

There is no safe send volume on the Free plan and you can send your first campaign to 500 contacts, which is the limit on the Free plan per month.

If you are on a Standard or Pro plan without a connected store, your first required amount of emails will be 5000 per day.
Your next required amount will grow by 25% in every step.
Below you will find the number of emails required in your first steps:

Don’t worry, you don’t need to send this very exact amount in order to get to another step! We have a tolerance set, which means that it is enough to send more than 4000 emails per day in the first step to get to the second step of 6250 required emails per day if you are on a Standard or Pro plan and don't have a store connected to your account.

We recommend you send your first campaigns to the most engaged audience. Starting from the recent buyers and then adding the click and open rates. 

In this article, you will find all of the details on which audiences you should choose to get the best results to succeed in email deliverability. For more information about segmentation and use cases, read this article.
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If you do not have any data that you could use for segmenting –import your contacts starting from the newest ones and remember: if the subscriber is with you for many years it does not mean that he/she is engaged to your content. It is possible that the client does not even open your newsletters. Mostly, recently opted-in subscribers are more interested in your content.