Using Segmentation, you can quickly categorize your customers based on the information synced from your store and collected with Omnisend. As a result, you can segment your contacts based on their interests, consumption habits, demographics etc.

In this article, you will find general information about the default segmentation, requirements, structure, filters of segments, and more.

You will also learn how to use our New segmentation tool, which provides even more flexibility when working with segments.

Contents

Before you start
Segment options
Segment setup
Working with Segments
Segmentation presets
Segmentation use cases

You can start from the video recording or look through the instructions provided below.

Before you start

Segment requirements:

  • Allows you to work with all your contacts (subscribed, non-subscribed, unsubscribed). Note, your communication can only be sent to those who accept such correspondence. Check the instruction on the contacts statuses mapping with types of messages.

  • The scope of data you can segment might depend on the type of integration and your ecommerce platform. If your ecommerce platform does not provide us with any data or your integration does not yet support it, you won't be able to segment your customers based on those particular criteria.

  • Available on all plans with all filtering options

Segment options

There are 6 Segmentation options in Omnisend; all can be combined within a single Segment with any number of filters.

  1. Channels;

  2. Shopping behavior;

  3. Email campaign activity;

  4. SMS campaign activity;

  5. Contact properties;

  6. Web browsing activity.

Each of the Segmentation options has its own set of Filters, unique to the Segmentation option.

💬 Find more information on the filters available for each of the Segment options.

Segment setup

Any of the rules applied to the Segment recalculate your contacts base immediately. However, if you need to create a Segment that can be used for your Campaigns sending, Automations triggering, etc., you should save filtered contacts to the Segment.

1. To create a Segment, go to the Audience tab -> click on the Create segment button within the Contact list sections.

2. Add all necessary filters. Click the Save segment button once you are done to see the contacts that fall into your segment. 

3. Name your Segment. This name is internal and will help you identify the Segment within the Saved Segments list.

4. Once you are done with a particular segment, you will find it under the

Segments tab.

Saved Segments will update automatically, as soon as the new contact meeting the criteria is added or removed from the Segment. Check the article on the Segments update time for more information.

Working with Segments

After creating a Segment, you can perform one of the basic operations, such as:

  • Creating a copy;

  • Exporting contacts that belong to the Segment;

  • Deleting the Segment.

Here, you can also find the option to sync your Segment to Facebook or Google.

💬 If you want to learn more about the operations you can perform, check the following articles:

- Combine two Segments;

- Add contacts to an existing Segment.

Segmentation Presets

Moreover, we introduced Segmentation presets and a brand-new dashboard in the Audience part. There you will find information about subscribers amounts in various marketing channels, create segments way easier by using our prebuilt scenarios (presets and suggestions) and learn about the benefits of segmentation.

You can find the Presets in the Audience → Pre-built segments:

Segmentation use cases

The primary benefit Segmentation brings is the ability to analyze your customers' behavior, as well as helping you to categorize your contacts based on different criteria:

If you still have any questions or need any assistance, feel free to contact us at [email protected].

Did this answer your question?