Advanced Reports is an additional section within your Reports; it consists of two tabs and provides detailed reporting on your Campaigns and Automation workflow performance.
This report shows the critical performance criteria for different communication channels, including sales, clicks, unsubscribes, open rates for different domains, and more.
Before you start
Advanced reporting is available for the Pro plan only.
The data on the Campaigns report is updated once a day at 7 am GMT for the Automation workflows every 3 hours. Although data import is scheduled, each data point has its timestamp. Remember that this is why regular reports might have a bit different data than advanced ones, as data for standard reports is updated on the fly.
It's important to know that Advanced reports are not updated if placed orders get refunded or canceled. Standard reports, on the other hand, are updated. This means that if you have a lot of refunded or canceled orders in your store, the revenue numbers between Advanced and Standard reports might differ.
Only Owner, Admin, Manager, and Analyst user roles can view this report.
Advanced reports only show data from the past 18 months
Viewing data in the Advanced Reporting
You can find a section in the Reports tab with Advanced reporting for Campaigns and Automation workflow performance. Each of them explains performance and trends in your email-sending strategy.
By default, all reports will show you the performance estimated based on the data collected within the last seven days and for all communication channels (Email, SMS).
In the Filters menu, you will find the options to select:
Channel - Email, SMS. Also, Browser push notification (for automation only)
Workflow name (for Automation workflows).
By adjusting the filter, you may get the information for each channel separately or based on different timing options. Once you change the filter and click on the Filter Results button, the system will re-calculate the performance criteria presented in the report.
Filters for Campaigns
Filters for Automations
For the automation workflows, the sent date doesn't play a significant role as it does for the Campaigns. Therefore, we also added a filter allowing you to choose what automation should be presented in the report. Also, you can choose to show the Push notifications channel reports here.
This report presents your Campaigns or Automation workflows performance in a single number format, comparing the selected period to the previous one.
By switching between tabs, you may view your Campaigns and Automations performance.
Campaign performance by segment
This report shows the open and click rates for your Newsletters categorized based on the Segments they belong to. You don't need to send different newsletters to understand what contacts engage with your emails. The Segments reporting the high open and click rates can be identified as the active ones. In contrast, those with high unsubscribe rates may no longer be interested in your marketing materials.
For campaigns, you will see the following data:
Segment performance by open and click rate
Segment performance by unsubscribe rate
Campaigns with most total revenue
Campaigns with highest order average revenue
If you see slightly higher unsubscribe rates for the SMS channel, you should also make sure you mind the privacy of your contacts. When are your messages sent? Is this time appropriate? Did your contacts agree to receive your marketing via text messages? Make sure to remove all contacts as soon as possible; otherwise, it may impact your sender's reputation.
In these reports, you can see your crucial metrics presented in a graphical format, with each channel used in your store shown in different colors. The report presents the Total messages sent, Open Rate, Click-through rate, and Conversion rate.
In the Performance and Trends scale reports, you will see a snapshot overview of your messages, including the following metrics:
Total messages sent represent the total number of messages sent with each channel, Campaigns, or Automations.
Open rate represents the number of opened messages divided by the total number of message recipients averaged across the newsletters you've sent. Note: SMS open rate is untraceable; thus, open rate metrics only show the Email open rate.
Click rate represents the percentage of subscribers who have clicked on any of the links included in your message averaged across your messages.
Conversion rate (1) represents the total number of messages clicked divided by the number of orders placed.
Conversion rate (2) represents the total number of messages sent divided by the number of orders placed.
Total revenue represents the total sales generated by the Email Campaign or Automation workflow.
Total orders, or the number of orders generated by the Automation workflow.
The click-through rate is the total number of clicks divided by the total number of message opens. Note that SMS messages are not included.
Revenue per message shows how much you have earned with each of the messages you send.
View your best and worst-performing campaigns
This section presents the information in tabular form, estimating your Email Campaigns and Automations performance based on one of the different criteria.
You may find the following data in the Campaigns reports:
Campaigns with the most total sales;
Campaigns with the highest average order value;
Campaigns with most unsubscribed;
Performance by Email Domain;
Most opened campaigns;
Most clicked campaigns.
For Automation workflows, the following stats can be checked:
Workflows with the most revenue generated;
Workflows with the highest conversion rate;
Workflows with the highest open rate;
Workflows with the highest click-through rate;
Workflows with the highest revenue per message sent;
Performance by email domain.
Is it possible to export advanced reports' data?
No, at the moment, you can only download the regular reports.
What timezone is set for advanced reports?
The Time zone is selected automatically based on your brand's time zone.
I have no data in my advanced reports; what can I do?
Make sure that there's data to be reported first. If no messages were sent out through Omnisend within the time frame you've selected, there would be no data in the advanced report. If you're sure that you've sent some communication to your client within the time frame you've selected, reach out to our Support team.