Advanced Reports is an additional section within your Dashboard, it consists of two tabs and provides detailed reporting on your Campaigns and Automation workflows performance. In this report, you can find the critical performance criteria for different communication channels, including sales, clicks, unsubscribes, open rates for different domains, and more.


Before you start
Viewing data in the Advanced Reporting
Performance dashboard
Campaign performance by segment
Trends scale
View your best and worst-performing campaigns

Before you start

Advanced reporting is available for the Pro plan only.

The data on the Campaigns dashboard is updated once a day at 7am GMT, for the Automation workflows every 3 hours. Although data import is scheduled, each of the data points has its own timestamp. Keep in mind that this is the reason why regular reports might have a bit different data comparing to advanced ones, as data for regular reports is updated on the fly.

Only Owner, Admin, Manager, and Analyst user roles can view this dashboard.

Viewing data in the Advanced Reporting 

In the Dashboard tab, you can find two sections with reporting for Campaigns and Automation workflows performance. Each of them contains three different dashboards: Performance, Trends, and Best and Worst performers.


By default, all of the dashboards will show you the performance estimated based on the data collected within the last 7 days and for all communication channels (Email, SMS). 

In the Filters menu, you will find the options to select:

  • Channel - Email, SMS. Also Browser push notification (for Automation only)

  • Sending date;

  • Workflow name (for Automation workflows).

By adjusting the filter, you may get the information for each of the channels separately or based on different timing options. Once you changed the filter and clicked on the Run button, the system will re-calculate the performance criteria presented on the dashboard.

Filters for Campaigns

Filters for Automations

For the automation workflows, the sent date doesn't play a significant role as it does for the Campaigns. Therefore, we also add a filter allowing you to choose what automation should be presented on the dashboard. Also, you can choose to show the Push notifications channel reports here.

Performance dashboard

This dashboard presents the report of your Campaigns or Automation workflows performance in a single number format, comparing the selected period to the previous one. 

By switching between tabs you may view your Campaigns and Automations performance.



Campaign performance by segment

In this report, you can see the open and click rates for your Newsletters categorized based on the Segments they belong to. Now, you don't need to send different newsletters to understand what contacts engage with your emails. The Segments reporting the high open and click rates can be identified as the active ones, while those that report high unsubscribe rates may no longer be interested in your marketing materials.

If you see slightly higher unsubscribes rates for the SMS channel, you should also make sure you mind the privacy of your contacts. When your messages are sent? Is this time appropriate? Did your contacts agree to receive your marketing via text messages? Make sure to remove all contacts asap; otherwise, it may impact your sender's reputation.

In these reports, you can see your crucial metrics presented in the graphical format, with each of the channels used in your store presented in different colors. The dashboard presents the information about Total messages sent, Open Rate, Click through rate, and Conversion rate.

In the Performance and Trends scale dashboards, you will see a snapshot overview of your messages, including the following metrics:

  • Total messages sent represents the total number of the messages sent, with each of the channels, Campaigns, or Automations.

  • Open rate represents the number of the opened messages divided by the total number of message recipients averaged across the newsletters you've sent. Note: SMS open rate is untraceable, thus open rate metrics only show Email open rate.

  • Click rate represents the percentage of subscribers who have clicked on any of the links included in your message averaged across the messages you've sent.

  • Conversion rate (1) represents the total number of the messages clicked divided by the number of the orders placed.

  • Conversion rate (2) represents the total number of messages sent divided by the number of orders placed.

  • Total revenue represents the total number of sales generated by the Email Campaign or Automation workflow.

  • Total orders, or the total number of orders generated by the Email Campaign or Automation workflow.

  • Click-through rate, or the total number of clicks divided by the total number of the message opens. Note, SMS messages are not included.

  • Revenue per message shows how much have you earned with each of the messages you send.

View your best and worst-performing campaigns

In this section the information is presented in the tabular form, estimating your Email Campaigns and Automations performance based on one of the different criteria.

You may find the following data in the Campaigns reports:

  • Campaigns with most total sales

  • Campaigns with the highest average order value

  • Campaigns with most unsubscribes

  • Performance by Email Domain

  • Most opened campaigns

  • Most clicked campaigns

For Automation workflows the following stats can be checked:

  • Workflows with the most revenue generated

  • Workflows with the highest conversion rate

  • Workflows with highest open rate

  • Workflows with highest click-through rate

  • Workflows with highest revenue per message sent

  • Performance by email domain


Is it possible to export advanced reports' data? No, at the moment you can only download the regular reports.

What timezone is set for advanced reports? Time zone is selected automatically

based on your brand's time zone.

I have no data in my advanced reports, what can I do? Make sure that there's data to be reported first. If there were no messages sent out through Omnisend within the time frame you've selected, there will be no data in the advanced report. If you're sure that you've sent some communication to your client within the time frame you've selected, reach out to our Support team.

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