The Image library in Omnisend stores all images and GIFs you use in email campaigns and automation workflows. All marketers compete for inbox attention. Images and GIFs provide visual cues that improve content views, email clicks, and conversion rates.
This article explains how to upload, organize, and delete images from your library.
Before You Begin
Setup: No setup required. Start using the Image library right away.
Storage: Unlimited storage. Upload and save as many images as you need.
Image Size: The maximum size of an uploaded image must be 5 MB.
Dimensions: Images need to be under 2000 pixels in both width and height. If your image exceeds these dimensions, you may need to resize it before uploading.
Supported File Formats: JPEG, PNG, WebP, and GIFs.
Note: Uploading images with a 5MB limit may result in upload failures or timeouts. For best reliability, compress images to under 5MB.
Upload Images to Your Image Library
You can upload images from your computer or a URL directly within the Email Builder.
Step 1. Open your email Campaign or email block in your Automation workflow → Drag and drop an image item to your email layout.
Step 2. Click on the image block → Click Select file on the right-hand menu.
Step 3. To add your image file, you can either:
Upload from URL: Paste the URL of the image.
Upload from computer: Select one image or multiple images to upload at once.
Note: When uploading from a URL, the link must be publicly accessible. Images behind authentication, VPN, IP restrictions, or staging environments will fail to load.
Once you select and upload the image from your preferred source, all the images will be stored in your Image library.
Navigate and Organize Your Image Library
The Image library lets you sort, search, and preview your images.
You can:
Sort images: Name A–Z, Name Z–A, Newest to Oldest, Oldest to Newest.
Search images: Enter a file name in the search bar.
Change preview mode: Switch between Tiles or List view.
In the Image library, you can also:
Preview your image: Hover over the image → Click the arrows icon.
Copy the URL of your image: Hover over the image → Click the three-dot menu (⋮) next to your image → Select Copy URL.
Delete a selected image: Hover over the image → Click the three-dot menu (⋮) next to your image → Select Delete.
Note: Deleting an image removes it from your library but does not affect drafts you've already created. The image will remain in those emails. To remove the image from a draft, replace it manually in the Email Builder.
Add Image Item to Your Email
You can add any image from your Image library to email campaigns or automation emails.
Drag and drop the Image block into your email and select a file from your Image library.
Once added, the Image item includes two settings tabs:
Image Settings
Under the Image tab, you can adjust the following:
Replace or remove the image.
Edit the image using the Omnisend Image Editor.
Enable or remove paddings.
Add alt text.
Add a link to a specific webpage.
Align the image to Left, Center, or Right.
Layout Settings
Under the Layout tab, you can adjust:
Conditional Content settings (for Pro plan users only, or can be purchased as an Add-on as well).
Background color.
Paddings.
Content alignment (Top, Middle, and Bottom).
Mobile stacking.
Visibility on devices (Desktop only, Mobile only, or All devices).
💡 Once you finish editing, click Preview & Test in the top-right corner. Use the device icons to switch between views and make sure everything looks as expected.
FAQ
How do I access the Image library?
The Image library is accessed from within the Email Builder. There is no standalone Image library page. To open it, go to Campaigns or Automations, open the Email Builder, drag an Image item into your email, and click Select file.
Can I recover a deleted image?
No. Once an image is deleted from the library, it cannot be recovered. You need to re-upload the file.
How do I upload multiple images at once?
Drag and drop multiple files into the Image library upload window. All files will be uploaded simultaneously.
Can I download images I've uploaded to the Image library?
No, the Image library does not have a download feature. However, you can copy the image URL.
Can I organize my images into folders or categories?
The Image library does not support folders or tags. To organize images effectively, use descriptive filenames (e.g., "campaign-name_product-01.jpg") and use the Search feature to find images by name.
If you still have questions or need assistance, do not hesitate to contact our Support Team, which is available 24/7. You can find us in-app or at [email protected].