Conjured Referrals is the perfect solution for growing your customer base and boosting sales with a high-performing, customizable referral program. Conjured allows you to launch a "Refer-A-Friend" program quickly and easily. Encourage customers to refer their friends. If their friend buys, your customer gets a discount and your revenue increases. Discount codes or Gift Cards are created automatically, so there's no need for manual entry.
In order to connect Conjured Referrals to Omnisend, you need to generate an API key in Omnisend. Check this guide API Key in your Omnisend account. Once the API key is created, copy it to your clipboard.
Then go to your Conjured Referrals account -> Integrations tab -> find Omnisend and click 'Enable':
Then paste your API key into the corresponding field and enter the tags you want to be applied to the Advocates and Friends passed from Conjured Referrals. Once it's done, make sure to click 'Save' button, which is located at the bottom of the Integrations page:
That's it! New Advocates and Friends collected by any of your Conjured Referrals Campaigns will be passed to Omnisend.
What data is passed
The contacts that have been collected prior to enabling the integration, they won't be synced to Omnisend, but you can export those lists from Conjured Referrals:
Then import them to Omnisend.
Contacts that will be collected after the integration is enabled will be passed to Omnisend along with these contact properties:
Email address (subscribed status);
First name and last name (if available);
Tag 'source: Conjured Referrals' is applied to all the contacts synced;
Advocate and Friend tags that you've applied on the integration settings page (if you haven't applied any, only default 'source: Conjured Referrals' tag will be synced).
Note! If you have the Shopify sync enabled in Conjured Referrals settings, friends you collect are synced to Shopify with 'Conjured Referrals - Friend' tag and advocates you collect are synced to Shopify with 'Conjured Referrals - Advocate' tag. We sync those tags from Shopify.
Here's an example Friend synced to Omnisend from Conjured referrals:
Here's an example Advocate synced to Omnisend from Conjured Referrals:
Welcome email for Conjured Referrals advocates/friends
If you want new advocated/friends synced from Conjured Referrals app to receive the same welcome email, you'll need to create a segment based on 'source: conjured referrals' tag:
If you want to send different emails to friends/advocates synced from Conjured Referrals, you'll need to create 2 segments based on the unique tags applied on the integration page. In this example, we're applying 'conjured_advocate' and 'conjured_friend' tags:
So, we'll be using these tags to segment. You can use other tags on the integrations page, then you'll be segmenting based on them.
Then create a workflow based on Contact enters a segment trigger and set your segment you've created as trigger filter. If you're going to send the same welcome email to all the Conjured Referrals contacts, you'll need to create 1 workflow.
If you're going to send different welcome emails to Advocates and Friends, you'll need to create a separate workflow for each segment (segment of Advocates and segment of Friends).