Have you ever believed that email marketing is a challenging task? Well, with Omnisend, it's easier than ever before. Replenishment Reminder is a powerful automation preset that helps retain customers by reminding them to purchase again when their product is about to end.
With this preset, you can automatically send reminders to customers who have purchased a specific product or a group of products before and are likely to need a refill.
In this guide, we'll take a closer look at how to set up this automation in Omnisend.
By automating Replenishment Reminders, you can:
Increase customer retention: Sending timely reminders to customers that their product is about to run out will help keep your store in mind and increase customer loyalty.
Boost sales: Reminding customers to purchase before their product runs out of stock will increase the chances of repeat sales, leading to more revenue.
Improve customer experience: Reminders can improve the customer experience by showing them that you care about their needs and making it easy for them to reorder products they love.
To use the Replenishment Reminder automation preset, you'll need to set up a workflow from Automations → click New workflow → Replenishment Reminder → click Customize workflow.
This automation is triggered by the Order Fulfilled event. This event tracks when an item has been shipped and can give you a more accurate idea of when a customer has received and used their product.
The default exit condition is set to "Placed order" in the pre-built Replenishment flow, ensuring customers who make a purchase after entering the flow will automatically exit it. This is done to ensure that customers do not receive irrelevant emails.
By default, the Trigger Retrospectively option is enabled, meaning customers who have purchased within the past three weeks (based on delay) before enabling the Replenishment Reminder workflow will also receive the email asking for a refill. This option is helpful if you want to collect refills from past customers and new ones. However, you can disable this option if you only want to order refills from new customers going forward.
Flow Trigger and Filters
Below, we'll provide a few examples of trigger filters you can use in your Replenishment Reminder workflow.
Product Title: You can use the product title trigger filter to target customers who have purchased specific products and send them a reminder request for that product.
Collection Title: This trigger filter allows you to target customers who have purchased products from a specific collection. For example, if you sell skincare products, you can create a Replenishment Reminder for customers who have purchased products from the "Moisturizers" category.
Purchase date: "Updated at" trigger filter allows you to target customers whose purchase was fulfilled within a specific date range.
Content of Email
By default, the first product in the customer's order is included in the subject line to personalize the email and make it more relevant to the customer.
To edit the content of your email, select the email block and click Edit content:
In this workflow preset, we automatically include a dynamic layout with images, product names, and buttons directing to the product page of the product that the customer purchased previously.
You can tailor the content of this dynamic block to your liking; remember to drag&drop the Item you need to the content and select the source from where the data should be pulled.
In the example below, we are adding a text item to the layout →, selecting Description as a source for this text; therefore, the description of each product will be pulled automatically.
That's it! Once you've set up your email content, you can start sending Replenishment Reminder emails to your customers.
Here are a few tips to keep in mind as you use this Automation:
Customize the trigger and filters: The Replenishment Reminder workflow is triggered by the Order Fulfilled event. However, you can customize the filters to target specific customers based on factors like product or collection. This will help you send more targeted emails that are more likely to result in a purchase.
Set an appropriate delay: You'll want to set a delay before sending the Replenishment Reminder email to give customers time to use their products. The default delay for this workflow is set at three weeks, but you can adjust this based on your specific products and customer behavior.
Use dynamic content: Take advantage of the dynamic content feature in this workflow to automatically include images, product names, and links to the specific products that customers have purchased. This will make it easier for customers to reorder the products they need quickly.
Test and iterate: As with any email marketing campaign, testing and iterating your emails is important to find what works best for your customers. Experiment with different subject lines, email content, and send times to see what drives the best results.
By automating the process of reminding customers to reorder products they've purchased in the past, you can save time and resources while boosting sales and customer satisfaction.