Effective communication is critical to staying ahead of the competition in today's fast-paced business landscape. Whether you're a seasoned marketer or just starting, mastering the art of email and SMS marketing can take your ecommerce game to new heights.
Participating in our webinars will give you invaluable insights into email and SMS marketing and discover the proven strategies that will take your ecommerce business to the next level.
Learn how to craft persuasive email campaigns that captivate your audience and leverage the power of SMS to engage customers like never before.
All webinars are recorded. If you register but cannot attend, you'll receive the recording in your inbox.
Back-to-School email checklist: How to fix deliverability and spark sales
When: August 5, 2025 | 9 AM CT
Back to School is big for sales — but only if your emails actually get opened. In this session, we’ll walk through a deliverability checklist to make sure your emails get seen and drive results. You’ll see the most common campaign mistakes to avoid, smart ways to segment your audience, and real examples you can borrow. We’ll also show you how to give your emails a second shot with Campaign Booster.
You will learn:
How to avoid deliverability mistakes that cost you sales.
Segmentation tactics that improve campaign performance.
Real Back-to-School email examples to get inspired by.
Live email clinic: We’re reviewing your Back to School campaigns
When: August 7, 2025 | 9 AM CT
This time, we’re putting your emails in the spotlight. Join our Live email clinic where we’ll review real back-to-school campaigns submitted by Omnisend merchants. You’ll hear from two of our in-house experts — Milda, Senior Content Marketing Manager, and Creative Studio Director Milvydas — as they break down what worked, what didn’t, and what to improve. Submissions are open now, so send in your campaign via the registration form and get live, actionable feedback.
You will learn:
What makes a Back to School email campaign stand out?
Common mistakes in copy, design, and structure.
How to improve your own campaign using real examples.
The ecommerce PR playbook for brands that want to be seen
When: August 12, 2025 | 9 AM CT
Think PR is just for Kardashians and Fortune 500s? Then you might be sleeping on one of the most underrated growth channels in ecommerce. In this session, we’ll break down what PR really means, how to avoid the most common misconceptions, and how to start building brand credibility from day one. Whether you’re looking for press coverage or buzz, this is the playbook built for real ecommerce brands ready to get noticed.
You will learn:
The biggest myths and misconceptions about PR
What PR actually means for ecommerce brands
How to start doing PR without an agency or big budget
Behavioral segmentation masterclass: The fastest way to smarter campaigns
When: August 14, 2025 | 9 AM CT
Most email campaigns underperform because the segments behind them are too basic or outdated. In this masterclass, we’ll show you how to build strategic, behavior-driven segments that will move the needle. You’ll learn how to spot intent signals, reactivate cold audiences, and tailor content to different engagement levels — all using segments you can set up in minutes. Whether you’re rethinking your strategy or need ready-to-use tactics for your next campaign, this is the fastest way to level up.
You will learn:
Which customer behaviors matter most — and how to act on them
Which core segments drive better engagement and revenue
How to spot and fix segmentation gaps holding your business back
Final call: Your Back to School email campaign kit
When: August 21, 2025 | 9 AM CT
If you’re behind on Back to School prep, it’s not too late — but it is time to move fast. This last-minute session is built to help you catch up. We’ve packed it with a deliverability checklist, last-minute segmentation tips, and proven campaign ideas you can swipe and send. If time’s short and the pressure’s on, this session has what you need.
You will learn:
How to prevent deliverability issues before your campaign goes out
Last-minute segmentation tactics to increase relevance
Back to School campaign ideas you can borrow