Effective communication is critical to staying ahead of the competition in today's fast-paced business landscape. Whether you're a seasoned marketer or just starting, mastering the art of email and SMS marketing can take your ecommerce game to new heights.
Participating in our webinars will give you invaluable insights into email and SMS marketing and discover the proven strategies that will take your ecommerce business to the next level.
Learn how to craft persuasive email campaigns that captivate your audience and leverage the power of SMS to engage customers like never before.
All webinars are recorded. If you register but cannot attend, you'll receive the recording in your inbox.
Stay Ahead: Omnisend’s Q4 Feature Drop
When: December 18, 2025 | 9 AM CT
Exciting updates are here at Omnisend! Join our Sales & Partnership team as they reveal new features designed to sharpen your email marketing strategy. And of course, we’ll celebrate our glow up!
You will learn:
The new product updates in Omnisend for Q4
How you can use them to optimize your ecommerce marketing
Don’t let your Q4 list go cold: How to segment, target, and re-engage them in Q1
When: January 15, 2026 | 9 AM CT
Your Q4 list is bigger than ever — but if you don’t act now, it’ll go cold fast. In this session, we’ll show you exactly how to turn those holiday shoppers into engaged, revenue-driving audiences for Q1. You’ll get ready-made segmentation ideas, messaging angles that still work after the holidays, and practical ways to keep customers active long after the seasonal rush fades.
You will learn:
How to identify your most valuable Q4 audiences for Q1
How to segment your Q4 contacts based on intent and behavior
Which segments to prioritize — and which to pause
Deliverability in 2026: What changed in 2025 and what’s next
When: January 21, 2026 | 9 AM CT
Deliverability moved faster in 2025 than most brands expected — new requirements, stricter filters, and fewer second chances from inbox providers. In this session, we’ll break down the biggest shifts from the past year, what they signal for 2026, and the steps you should take now to stay compliant and keep your emails landing where they matter — the inbox.
You will learn:
The key 2025 policy updates you can’t afford to ignore
What shifts are expected to roll out in 2026
How to adjust your sending strategy to stay ahead
Your beginner’s guide to lifecycle marketing in 2026: What it is and how to start
When: January 27, 2026 | 9 AM CT
Most brands skip lifecycle marketing because it sounds complex — but it’s simply about sending the right message at the right moment. In this session, we’ll break down what lifecycle marketing actually is, why it matters in 2026, and how to start using it to turn first-time shoppers into loyal, repeat customers.
You will learn:
What lifecycle marketing actually means (in simple, practical terms)
The core lifecycle segments every brand should build in 2026
How to roll out your first lifecycle strategy without overhauling everything
Omnisend's 2025 Email Report: Benchmarks, shifts, and tips for 2026
When: January 29, 2026 | 9 AM CT
Omnisend’s 2025 Email Report is here, highlighting the trends and patterns that defined email performance this year. In this webinar, we’ll walk through the key benchmarks and performance shifts we uncovered. You'll learn what these insights mean for ecommerce brands heading into 2026 and what steps to take next year to stay ahead.
You will learn:
Which email metrics moved the most in 2025 — and why
How these shifts will influence ecommerce marketing in 2026
How to identify which trends matter for your brand
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