Effective communication is critical to staying ahead of the competition in today's fast-paced business landscape. Whether you're a seasoned marketer or just starting, mastering the art of email and SMS marketing can take your ecommerce game to new heights.
Participating in our webinars will give you invaluable insights into email and SMS marketing and discover the proven strategies that will take your ecommerce business to the next level.
Learn how to craft persuasive email campaigns that captivate your audience and leverage the power of SMS to engage customers like never before.
All webinars are recorded. If you register but cannot attend, you'll receive the recording in your inbox.
Personalized content for BFCM: How to leverage Omnisend Product Recommender
When: October 7, 2025 | 9 AM CT
Stop sending the same product to every customer. This webinar shows you how to use Omnisend’s Product Recommender to personalize your emails based on what shoppers are actually browsing and buying. From cross-sells to post-purchase flows, we’ll show you where to use it — and how to make it work.
You will learn:
How to set up and use Omnisend’s Product Recommender
How to use it in both campaigns and automations
How to personalize emails based on real customer behavior at scale
6 Email Flows, 30 Days, 435% Growth: Here’s how they did it
When: October 8, 2025 | 6 PM AET
What happens when you replace basic email automations with a retention-first strategy? Jewelry brand SUIHE saw a 435% jump in revenue in just 30 days. In this session, Blue Drop Studio breaks down the exact 6-flow system they built using Omnisend. You'll see how smart segmentation, intentional messaging, and fast execution turned email into a serious growth engine.
You will learn:
The exact 6-flow setup that drove a 435% revenue increase in 30 days
The small tweaks that turn basic flows into high-performing ones
How Blue Drop Studio uses Omnisend to turn email into a growth engine
The segmentation playbook for record-breaking BFCM sales
When: October 9, 2025 | 9 AM CT
Black Friday isn't the time to send one-size-fits-all emails. Join us to learn how to identify and activate your best segments — from engaged shoppers to high LTV buyers — with specific strategies for each, proven to drive conversions during peak season.
You will learn:
What are the highest-performing segments going into BFCM
How to tailor your strategy for each segment
The biggest mistakes brands make with segmentation during BFCM
The BFCM email checklist: How to fix deliverability and unlock more sales
When: October 14, 2025 | 9 AM CT
Let’s get your campaigns ready for the most competitive season of the year. In this session, we’ll show you how to fix the silent issues killing your deliverability, clean up your campaign strategy, and use Omnisend’s latest SMS features to drive results when inboxes are overwhelmed.
You will learn:
The most common campaign mistakes brands still make before BFCM
How to fix deliverability issues before they impact your revenue
Where and when to add SMS for maximum visibility during peak season
Break the creative block: 7 headline creation techniques you can steal
When: October 23, 2025 | 9 AM CT
Every great campaign starts with a headline. But when you’re staring at a blank page, finding the right words can feel impossible. In this session, Milda, our Senior Content Marketing Manager, will share 7 timeless headline formulas and show you how to make them work for your ecommerce brand.
You will learn:
Real examples from other brands
7 proven headline techniques
How to adapt them to your products and voice
Live email clinic: We’re reviewing your BFCM campaigns
When: October 30, 2025 | 9 AM CT
This time, we’re putting your BFCM emails in the spotlight. Join our Live Email Clinic where we’ll review real Black Friday campaigns submitted by Omnisend merchants. You’ll hear from two of our in-house experts — Milda, Senior Content Marketing Manager, and Graphic Designer Rasa — as they break down what worked, what didn’t, and what to improve.
You will learn:
What makes a BFCM email campaign stand out
Common mistakes in copy, design, and structure
How to improve your own campaign using real examples