Effective communication is critical to staying ahead of the competition in today's fast-paced business landscape. Whether you're a seasoned marketer or just starting, mastering the art of email and SMS marketing can take your ecommerce game to new heights.
Participating in our webinars will give you invaluable insights into email and SMS marketing and discover the proven strategies that will take your ecommerce business to the next level.
Learn how to craft persuasive email campaigns that captivate your audience and leverage the power of SMS to engage customers like never before.
All webinars are recorded. If you register but cannot attend, you'll receive the recording in your inbox.
Break the creative block: 7 headline creation techniques you can steal
When: October 23, 2025 | 9 AM CT
Every great campaign starts with a headline. But when you’re staring at a blank page, finding the right words can feel impossible. In this session, Milda, our Senior Content Marketing Manager, will share 7 timeless headline formulas and show you how to make them work for your e-commerce brand.
You will learn:
Real examples from other brands
7 proven headline techniques
How to adapt them to your products and voice
Live email clinic: We’re reviewing your BFCM campaigns
When: October 30, 2025 | 9 AM CT
This time, we’re putting your BFCM emails in the spotlight. Join our Live Email Clinic where we’ll review real Black Friday campaigns submitted by Omnisend merchants. You’ll hear from two of our in-house experts — Milda, Senior Content Marketing Manager, and Graphic Designer Rasa — as they break down what worked, what didn’t, and what to improve.
You will learn:
What makes a BFCM email campaign stand out
Common mistakes in copy, design, and structure
How to improve your own campaign using real examples
Smarter segmentation: How to keep BFCM shoppers engaged by doing less
When: November 4, 2025 | 9 AM CT
After the BFCM rush, the smartest brands don’t send more — they send better. In this session with Anna Rose Elkins from BAD Marketing, we’ll show you how to keep your new customers engaged through strategic segmentation. You’ll learn how to find your “Goldilocks zone” of engagement, use data to do less but convert more, and plan retention campaigns that actually work.
You will learn:
How to find the segmentation “Goldilocks zone” for post-BFCM engagement
Which segments drive the most revenue with the least effort
How to use exclusions and data to simplify your retention strategy
Beyond the send: How to monitor and optimize your BFCM campaigns
When: November 5, 2025 | 9 AM CT
Running campaigns is only half the battle — optimizing them is where the wins happen. Join us to learn how to break down your BFCM reports in Omnisend, avoid the mistakes most brands make, and turn numbers into revenue-driving decisions.
You will learn:
How to read your BFCM campaign reports
The biggest mistakes brands make when analyzing BFCM results
Which metrics actually drive optimization
Inbox or spam? How to monitor and protect your deliverability during BFCM
When: November 11, 2025 | 9 AM CT
BFCM is noisy — but your emails don’t have to get lost in it. Join Boris, Senior Deliverability & Compliance Manager at Omnisend, and Ashley, Senior Deliverability Engineer at Sinch Mailgun, as they reveal the red flags most brands miss, how to read deliverability reports the right way, and how to adjust before inboxes shut you out this BFCM.
You will learn:
The early warning signs your deliverability might be slipping
How to read and interpret your deliverability reports
What inbox providers really look for during peak sending season
Don’t stop at BFCM: How to win the gifting season with smarter campaigns
When: November 13, 2025 | 9 AM CT
BFCM is only the start of Q4. The real challenge is staying relevant through Christmas, Boxing Day, and the entire gifting season. This webinar gives you the toolkit to optimize deliverability, design, and messaging so your holiday campaigns drive consistent revenue.
You will learn:
How to extend your sales momentum beyond BFCM
The mistakes that derail holiday campaigns — and how to avoid them
Practical steps to keep your Q4 revenue flowing beyond Black Friday
Campaign chaos? How Omnisend AI can fix your BFCM fast
When: November 18, 2025 | 9 AM CT
The week before BFCM, and we’re not giving up — it’s the time to lock in. In this session, you’ll learn how Omnisend AI can help you finish your campaigns, optimize your targeting, and get ready to drive sales when it matters most.
You will learn:
How to prioritize when your BFCM prep is behind schedule
How to use Omnisend AI to patch incomplete campaigns fast
The quickest way to fix segments and flows before BFCM
From one-time to lifetime: BFCM post-purchase flows that drive retention
When: November 20, 2025 | 9 AM CT
BFCM brings in a wave of new customers, but most won’t return unless you make the first move. In this session, we’ll show you how to use post-purchase flows and lifecycle strategies to turn one-time shoppers into repeat buyers who stick around.
You will learn:
How to set up post-purchase flows that build loyalty from day one
How to avoid the most common mistakes brands make after BFCM
Lifecycle tactics to turn holiday shoppers into repeat buyers