Whether you're scaling your ecommerce business or just starting out, our expert-led webinars will help you master the fundamentals of email and SMS marketing. Learn how to craft high-converting campaigns, engage customers across channels, and apply proven strategies that drive results.
Browse and register for upcoming Omnisend webinars designed with your growth in mind.
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Before You Begin
Webinars are free and open to everyone.
When you register, the recording is automatically sent to your email.
Each session runs 30–60 minutes and includes a live Q&A.
You can explore all past webinars on our YouTube channel or in our webinar guides.
💡 Some webinars include live giveaways. Look for the 🎁 icon and join live to participate!
Why customers keep buying: The psychology behind repeat purchases
Date & Time: August 13, 2026 | 9 AM CT
Marketers spend a lot of time asking "why aren't they buying?”, then try to optimize, fix, and troubleshoot. But what if the bigger opportunity is understanding why they ARE buying? When you look at what's already driving repeat purchases, you find patterns rooted in psychology, not just product quality or pricing. This webinar flips the script and helps you learn from what's working — so you can do more of it.
You will learn:
The 7 psychological reasons customers come back — from habit and identity to emotional memory.
How to spot which of these drivers is already working in your store and double down on it.
Ways to reinforce repeat purchase behavior through your emails, SMS, and post-purchase flows.
Forms AI: grow your list before BFCM
Date & Time: August 18, 2026 | 9 AM CT
Let AI design, write, and optimize your opt-in forms so your list is bigger — and cleaner — before your biggest sales event of the year.
You will learn:
Generating on-brand form copy and design variants with Forms AI in minutes.
Choosing the right form type and trigger (exit-intent, scratch card, spin-to-win) for BFCM traffic.
Pairing new signups with list-cleaning steps so growth doesn't hurt deliverability.
Segmentation for BFCM — building high-intent segments before the rush
Date & Time: August 20, 2026 | 9 AM CT
Stop blasting your full list. Build the segments that let you send fewer, sharper campaigns that convert.
You will learn:
Using RFM data to identify your VIPs, at-risk, and can't-lose segments.
Structuring early-access and tiered offers around segment value, not guesswork.
Turning browsing and purchase behavior into targetable BFCM audiences.
Your BFCM depends on this: How to fix your email engagement
Date & Time: August 25, 2026 | 9 AM CT
Your BFCM campaigns are only as strong as the engagement you're walking in with — here's how to get your open and click rates in shape before the season starts.
You will learn:
Diagnosing why engagement is slipping (content, cadence, or list quality).
Re-engagement flows that revive dormant subscribers before Q4.
The engagement benchmarks that predict inbox placement during high-volume sends.
Deliverability triage for Q4 — protecting sender reputation during BFCM
Date & Time: August 27, 2026 | 9 AM CT
Your sending volume is about to spike 5-10x. Here's how to keep your emails landing in the inbox, not the spam folder.
You will learn:
Reading bounce and spam-complaint signals in real time during peak sends.
Warming up sending infrastructure before BFCM volume hits.
Recovery tactics if your reputation takes a hit mid-campaign.
BFCM automation flows that need to be live by October
Date & Time: August 31, 2026 | 9 AM CT
The automations you build in October are the ones quietly making money in November — here's what needs to be running before the rush.
You will learn:
The non-negotiable flows for BFCM (cart abandonment, browse abandonment, back-in-stock).
Adjusting evergreen flows with holiday-specific incentives and urgency.
Testing and QA-ing automations before traffic makes mistakes expensive.
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