Whether you're scaling your ecommerce business or just starting out, our expert-led webinars will help you master the fundamentals of email and SMS marketing. Learn how to craft high-converting campaigns, engage customers across channels, and apply proven strategies that drive results.
Browse and register for upcoming Omnisend webinars designed with your growth in mind.
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Before You Begin
Webinars are free and open to everyone.
When you register, the recording is automatically sent to your email.
Each session runs 30–60 minutes and includes a live Q&A.
You can explore all past webinars on our YouTube channel or in our webinar guides.
💡 Some webinars include live giveaways. Look for the 🎁 icon and join live to participate!
Stay ahead: Omnisend’s Q3 feature drop
Date & Time: September 29, 2026 | 9 AM CT
Exciting updates are here at Omnisend! Join us as we reveal new features designed to sharpen your email marketing strategy.
You will learn:
New features shipped by Omnisend in Q3.
How to use these features for better ecommerce marketing.
How to Build Your BFCM Campaign Plan
Date & Time: October 01, 2026 | 3 AM CT
Black Friday Cyber Monday is one of the biggest opportunities of the year — but a strong BFCM campaign takes more than a few last-minute discounts. In this session, we’ll break down a practical framework for building your BFCM plan, based on hundreds of real-world campaigns.
You will learn:
How to plan your BFCM campaign timing and email/SMS frequency.
Which messaging angles to use throughout the BFCM period.
How to approach segmentation without overcomplicating your strategy.
The most common BFCM mistakes brands make — and how to avoid them.
A/B testing for BFCM: Optimize now, succeed when it counts
Date & Time: October 06, 2026 | 9 AM CT
The worst time to start testing is during BFCM itself. Here's how to run your experiments early so you walk into the season with answers, not guesses.
You will learn:
What to test in Q3 that actually predicts BFCM performance (subject lines, send times, offer framing).
Structuring tests so results are statistically readable, not noise.
Turning Q3 test results into a locked BFCM send calendar.
Too much or too little? Find your sending sweet spot
Date & Time: October 08, 2026 | 9 AM CT
Some merchants send twice a month and wonder why revenue is flat. Others blast the full list daily and wonder why deliverability tanked. Jem Morey of The Email Ace breaks down how to find the middle ground where volume and metrics both go up.
You will learn:
How to tell whether you're under-sending or over-sending, using data you already have.
How to safely increase volume without spiking spam complaints or unsubscribes.
What "balanced" actually looks like by list size, engagement, and season.
SMS for last-minute BFCM conversions
Date & Time: October 27, 2026 | 9 AM CT
SMS drives some of the fastest BFCM conversions — if you don't burn out your list first. Here's how to use it without the fatigue.
You will learn:
Cadence and timing rules for high-stakes BFCM text sends.
Pairing SMS with email so channels reinforce instead of compete.
Recognizing early fatigue signals (opt-outs, complaint rates) before they escalate.
AI in email marketing — what it actually does well, and what it doesn't
Date & Time: October 28, 2026 | 10 AM CT
AI has moved into every part of the email stack — writing, segmenting, timing, and reporting. Some of it earns its place, some of it just adds a step. Jordan Brannon, President & COO at Coalition Technologies, sorts one from the other based on what he's seen work across hundreds of ecommerce brands.
You will learn:
Where AI reliably saves time in email marketing, and where it quietly costs you results.
How brands and agencies are actually using AI day to day, well beyond subject line generation.
Which decisions still need a human, and how to keep AI output sounding like your brand.
Couldn't find an answer to your question? Connect with our Support Team at [email protected] or via in-app chat.