Step 1. Introduction to SMS Marketing

Discover how SMS marketing can help you connect with customers effectively

Ira avatar
Written by Ira
Updated over a week ago

In a world where our phones are always within arm's reach, there's a remarkable yet often underestimated tool that businesses can use to connect with customers personally – SMS marketing.

In this education section, we'll uncover the sheer potential of SMS marketing, outlining its benefits and showcasing how you can seamlessly integrate it into your business strategy.

What's SMS Marketing Anyway?

At its core, SMS marketing is like a direct line to your customer's attention. It's a simple and effective way to engage with them, just like chatting with friends.

From promotions to product launches, SMS marketing allows you to deliver your message right where people are most likely to see it – their text messages.

How SMS Messages Work

Don't worry; you don't need a tech degree to grasp this. Think of SMS as digital postcards that travel through the airwaves to reach your customers' phones.

It's quick, reliable, and like sending a friendly wave to your customers, letting them know you're thinking of them.

Here's the deal – almost everyone reads their texts. Think about it: when you hear that familiar ding, you're curious, right?

Benefits of SMS Marketing

Let's talk about the perks – and there are plenty. SMS marketing gets your message seen and read. SMS has a remarkably high open rate, much higher than emails.

It's like having a VIP pass to your customers' attention. And here's the kicker: it's budget-friendly too. Especially when you've got Omnisend as your email and SMS marketing provider, we are all about helping you succeed without burning a hole in your pocket. And hey, we’ve got your back 24/7 with award-winning customer support ready to assist. Reach out via live chat or email: [email protected]

Sending the Right SMS at the Right Time

Timing is everything and SMS marketing gets that. You can send flash sales, event reminders, or just a friendly hello at the perfect moment.

It's like showing up with a warm cup of coffee when your customers need it most.

Keeping Things Legal and Friendly

In Omnisend, we ensure SMS marketing follows rules to ensure customers are on board with receiving messages. It's all about building positive relationships and giving your customers an easy way to opt out if they want.

Real Stories, Real Results

Let's talk success stories. Real businesses, just like yours, have used SMS marketing to boost sales, create buzz, and make customers smile. It's not magic – it's simply smartly leveraging a powerful tool.

The SMS Future and You

SMS marketing isn't standing still. It's evolving, getting smarter, and embracing new technologies like AI and chatbots.

This means exciting opportunities for your business to stay ahead of the curve and connect with customers more meaningfully.

Your SMS Success Toolkit

You don't need a massive team to make SMS marketing work. With clear goals, a willingness to test, and the ability to track your progress, you're already well on your way, and we are here to support you on your way.

Managing SMS Credits and Pricing

Standard and Free plans both come with a one-off $1 worth of SMS. Pro plans have Free SMS credits equivalent to the price of the plan. The number of SMS messages you can send with the credits depends on the price of a single SMS in your recipients countries.

Your SMS Adventure Begins Now

Ready to make your mark with SMS marketing? Remember, it's about building relationships and delivering value to your customer's pockets.

With Omnisend, you've got a wallet-friendly partner and 24/7 customer support to guide you on this exciting journey. So let’s roll up our sleeves and start using SMS marketing to create connections. While this channel is strong alone, it’s beautiful together with Email.

Did this answer your question?