The number of SMS messages you can send with the credits depends on the price for a single SMS in your recipients' countries. The price for a single message can be checked here.


Before you start
Adding SMS credits
SMS pricing for the US/CA recipients

Before you start

  • On the Free and Standard plan, you get $1 credit for SMS messages sending. Since the price for a single message in the US is $0.015, with $1 credit, 66 texts can be sent to US/CA numbers.

  • On the Pro plan, you get FREE SMS credits equivalent to the price of your subscription. If you are paying $59 on the Pro plan, you get $59 on your SMS messages budget for month.

  • On any of the plans, the customer may subscribe to receive SMS credits.

  • Each of the Brands connected to your Omnisend account has a separate budget for the SMS messages sending.

Adding SMS credits

There are a few ways to get SMS credits added to your account, they can be included in your plan (Pro plan), ordered as a subscription service (Free, Standard, Pro), or they can also be rolled over from the previous billing period. 

You can find more information on the number of SMS messages sent in the over-view window, by clicking on your Profile menu or by going to the Store Settings page.

In the Pricing plan page, you can see the detailed information on the number of SMS credits you have in your account, as well as the details about your SMS credits subscription plan.

For example, the screenshot attached below shows the account on the $199 Pro plan with $20 SMS credits subscription plan. This customer was also using the service previously and has $645 unused credits from the last 30 days.

SMS credits for Pro plan

All of the customers on the Pro plan will get SMS credits equivalent to the monthly subscription plan payment. For example, upgrading to a $59 Pro plan, you get $59 SMS credits for the next 30 days;

These credits will be added automatically and can be used within the current billing period or rolled over to the next 30 days for monthly payments.

SMS credits subscription

SMS credits subscription is an additional service you may purchase within your current Free, Standard, or Proplan. 

The billing tiers for the SMS credits subscription are:

  • Monthly subscription: $20, $40, $80, $120, $200, $300, $400, $500, $700, $1,000, $1,500, $2,000.

You may also enable the auto-upgrade for the SMS credits subscription if the number of the SMS credits falls below the specified minimum. To avoid overpaying, you may also add the ceiling tier for your monthly upgrade.

Before you choose the billing tier, you may want to check the price for a single SMS in your recipients' countries to see how many credits are needed.

Let's imagine that you've enabled the Auto-upgrade with the floor and ceiling amount presented in the screenshot. In that scenario, when you use more than $115 credits out of $120 available, your SMS credits subscription plan will upgrade to the next billing tier, you will get charged for $200, and will have $205 SMS credits on your budget.

It is entirely up to you whether you want to enable the auto-upgrade option or not. However, if you have automation workflows with SMS messages, you may want to secure yourself in case you run out of the credits before your billing cycle end.

If you want to cancel your SMS credits subscription, you will need to click on the Cancel button on the Pricing page of your Store Settings.

Rolled over credits

If you do not use all of your credits in a month, those credits will roll-over to the next 30 days. Note, only the charge for the last billing period is rolled over.

For example, if you have $20 credits left from September, you will get them for your October budget, but the credits for September will expire before November.

Important to note:

SMS pricing for the US/CA recipients

Once you have a budget for the SMS messages sending, you can start using it to send texts to both US/CA and non-US/CA customers. The price for a single SMS is based on the recipient country, meaning that with $1, around 65 messages can be sent to the US/CA numbers.

Price estimation

If you need to send SMS messages to US/CA numbers, on the Price Estimation stage of the SMS campaign, you will see the price for all non-US/CA and US/CA customers calculated separately.

The final amount will include the cost for the SMS messages sending to non-US/CA customers, to US and CA customers.


If I had permanent SMS credits purchased before subscription service was introduced? Previously refilled credits are valid until the end of September 2020.

If I was using an SMS credit service with the auto-refill option (enabled before March 26th, 2020), will I get transferred to the new subscription service? If you had auto-refill enabled before, we have automatically migrated you to the SMS credits subscription with auto-upgrade. You can change it any time in Store settings.

Can I get SMS credits if I have a legacy Pro plan (signed up before 6th January 2020)? Yes, just reach out to [email protected] and we will migrate you to the new Pro plan. Keep in mind that the new Pro plan does not have unlimited email sending.

Can I purchase more SMS credits on the Free plan? Yes, you can.

Will my SMS credits transfer to the next month? The free SMS credits you get with a monthly Pro plan, as well as the ones you purchase with the SMS credits subscription plan have an expiration date of 60 days. If you don't use your credits in the first month, you will be able to use those the next month. 

Is it possible to send MMS? Yes, you can send MMS messages to the United States and Canada, more info here.

Did not find the answer to your question? Reach out to our Support Team, it is available 24/7 and can be reached via In-app chat or email at [email protected].

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