The Deliverability report gives you a real-time view of your email and SMS deliverability health. It offers actionable insights and tailored recommendations based on your sender setup, list quality, and engagement metrics.
Before You Begin
To see data in this report, you need to have sent at least one email campaign or automation workflow during the selected time frame. If your account has fewer than 100 contacts, some metrics may show No Status.
Email Deliverability
The Email section of the Deliverability report lets you review your sender domain, sender email address, domain performance, and list hygiene. Each metric is assigned a status label – Good, Fair, Poor, or No Status – based on your current deliverability performance (see the definitions of labels below).
Status Labels Definition
Use the definitions below to understand what each label means for your account.
Sender Domain Labels
Good: You are sending campaigns and automations from verified custom domains.
Fair: You are sending campaigns, automations, or both from our shared domains.
Poor: There are problems with SPF and DKIM record configurations for your custom domains. Action is required.
Sender Email Address Labels
Good: You have at least one verified sender email address that contains a custom domain (not Gmail, Yahoo, etc.).
Fair: You have at least one verified sender email address, and that email address contains a public domain (Gmail, Yahoo, etc.);
Poor: There's no verified email address on your account.
No status: No email address has been added yet.
Email List Hygiene Labels
Good: The percentage of high- or medium-risk contacts is low.
Fair: The percentage of medium-risk contacts is high.
Poor: The percentage of high-risk contacts is high.
No Status: Your audience has fewer than 100 contacts.
Sender Domains & Domain Performance
These tables show deliverability stats for the domains used in your campaigns and automation workflows, based on the selected time frame and filters. The report shows recommended actions based on your sender domain status.
Use the date range filter to narrow the data. Available options: Last 7 days, Last 30 days, Last 90 days, or Custom period - enter any start and end date to analyze a specific campaign window or business period.
💬 Learn more: Set Up Your Email Domain in Omnisend.
Sender Email Address
This section shows the health of the email addresses you use to send campaigns and automation emails. The status reflects whether your addresses are verified and whether they use a custom domain.
The bar chart shows the breakdown of your sender email addresses by type – for example, verified email addresses vs. unverified ones.
What you'll see:
Good status – The report confirms your addresses are looking good. Click View email addresses to review them in Store Settings → Email addresses.
Fair or Poor status – The report prompts you to take action. A message explains the issue, such as unverified addresses or addresses using a public domain like Gmail or Yahoo. Click Edit email addresses to go to Store Settings → Email addresses and update them.
💬 Learn more: Manage Your Sender Email Address.
Email Domain Performance
This table shows how your emails perform across the top 100 most-used email domains (e.g., Gmail, Hotmail, Yahoo). The data is based on the filters and time frames you set. Use the date range filter to select Last 7 days, Last 30 days, Last 90 days, or a Custom period to analyze any specific date range.
For each domain, you’ll see:
Messages Sent: Total number of emails delivered to that domain.
Open Rate: Percentage (and count) of emails that were opened.
Click Rate: Percentage (and count) of opened emails that received clicks.
Failed Delivery Rate: Percentage (and count) of messages that bounced or couldn’t be delivered.
Marked as Spam Rate: The number of recipients who marked your emails as spam.
Unsubscribe Rate: The percentage (and count) of recipients who unsubscribed from your emails.
Use this data to spot issues (e.g., low open rates, high bounce rates) and tailor your strategies per email provider.
To export this data, click the three-dot ⋮ menu next to the date range filter and select Export data.
Email List Hygiene
This section helps you maintain a healthy list by removing fake or unknown addresses. Cleaning your list improves engagement and reduces unnecessary costs. Based on your list hygiene status, you'll be prompted to clean your audience directly from the report. Read more about list cleaning here.
SMS Deliverability
This table shows how SMS messages are performing based on the recipient’s phone number country. You’ll see:
Phone Number Country: Based on the country code of the recipient.
Messages Sent: The number of SMS messages sent to that country.
Failed Delivery Rate: The percentage of messages that were not delivered successfully.
Unsubscribe Rate: The number of recipients who opted out of future SMS messages.
💡 If no data appears, it means no SMS messages were sent during the selected time frame. Use the date range filter to switch between Last 7 days, Last 30 days, Last 90 days, or set a Custom period for a specific date range.
FAQ
What's the difference between "Marked as Spam Rate" and "Unsubscribe Rate"?
Marked as Spam Rate shows how many recipients flagged your emails as spam.
Unsubscribe Rate shows how many subscribers opted out of your marketing list by using the unsubscribe link.
Both indicate content relevance issues.
What's the difference between "Sender Domains Performance" and "Email Domain Performance"?
Sender Domains Performance shows engagement metrics (sent, delivered, spam, unsubscribe) for your custom sender domains.
Email Domain Performance shows how your emails perform across recipient email providers (Gmail, Yahoo, Hotmail, etc.). It tracks delivery metrics, such as open rates, bounce rates, and spam complaints, for each provider.
If you have any questions, get in touch with our Support Team via in-app chat or at [email protected].