We ship new features and improvements every week to help you work faster, reach more customers, and get better results. Here's what's new in August.
Campaigns
Send Time Optimization
Stop guessing when to send your emails – let Omnisend figure it out for you! Send Time Optimization is now available for email campaigns, automatically choosing the best send time for each contact based on your brand's historical engagement data.
Choose what you want to optimize for:
Based on click rates – sends at the time each contact is most likely to click.
Based on open rates – sends at the time each contact is most likely to open.
Based on placed orders – sends at the time each contact is most likely to place an order.
All emails are delivered within 24 hours of the date you select. Contacts without sufficient individual engagement history still receive an optimized send time via a brand-level fallback that uses your store's overall engagement patterns.
Plan availability: Included in the Pro plan. Standard plan users can purchase Send Time Optimization as an add-on. Note: legacy Pro plan users need to migrate to the current Pro plan to access this feature.
Omnisend MCP
Omnisend is Now Available as a Connector in Claude
You can now connect your Omnisend account to Claude directly from Claude's Connector Directory – no custom URL setup needed.
Once connected, you can ask Claude natural-language questions about your campaigns, automations, contacts, and performance data. Claude can also help you draft email campaigns, build segments, and compare results over time.
To get started, go to Customize → Connectors → Add → Browse connectors in Claude and search for Omnisend.
For the full setup guide, see Connect Omnisend to Claude.
Improved Email Templates
Creating email templates through Omnisend MCP just got significantly better. Templates are now generated using Omnisend's structured data format and your store's Brand Assets – so generated emails are on-brand from the start, with your colors, fonts, and logo automatically applied.
Important: To use these improvements, you may need to reconnect to the MCP server as a new permission has been added.
Granular Permissions on MCP Authorization
You now have more control over what each connected AI tool can access in your Omnisend account. When connecting an app, the authorization screen lets you turn read and write access on or off separately for each data area (e.g., contacts, orders, campaigns). Now you can grant exactly the access you need.
Keep your MCP plugin up to date. ChatGPT does not update plugins automatically, and Omnisend MCP is evolving fast. To make sure you always have the latest capabilities, check for plugin updates in ChatGPT periodically and reinstall if a new version is available.
Reports AI
Reports AI Is Available to All Paid Users
Stop manually reviewing charts to piece together what's actually happening in your account. Reports AI is now available to all paid users – ask questions in plain language and get AI-generated insights based on your actual Omnisend data, right where you're already working.
You can access Reports AI from any report page in Omnisend – including Sales, Products, Campaigns, Automations, Forms, and Deliverability – as well as from Dashboard Overview or the standalone Reports → Reports AI page.
What you can do with Reports AI:
Ask anything about your performance – type your own question or choose from predefined prompts. For example: "Which campaigns generated the most revenue this month?" or "Why did my open rates drop last week?"
Get a summary of any individual report – open any individual campaign, automation, or form report and click Get summary to get an instant AI-generated breakdown of performance for your selected date range.
Cover all your data in one conversation – every Reports AI session can answer questions across all reporting areas in your account, not just the page you started from.
Continue the analysis naturally – after each answer, Reports AI suggests follow-up questions you can click to keep exploring without typing a new prompt.
Keep working while it processes – Reports AI runs in the background. Ask a question, navigate elsewhere in Omnisend, and return when you have an answer.
Forms recommendations inside Reports AI: When asking about form performance – using prompts like How's my list growing? or Create monthly form performance summary – Reports AI combines data insights with actionable form improvement suggestions. You can apply them directly from the chat using the View all or Launch test buttons.
Plan availability: Reports AI is included in Standard and Pro plans. Free plan users can see the chat and start typing, but sending a message or clicking a predefined prompt will prompt an upgrade.
Note: AI-generated responses may occasionally be inaccurate. Always verify key insights against your actual report data before making decisions.
Signup Forms
Fullscreen Signup Forms
You can now create fullscreen forms in Omnisend – a new form type that takes over the visitor's entire screen. Fullscreen forms remove surrounding page content and focus attention on a single message or offer, making them a high-impact option for newsletter sign-ups, product launches, discount campaigns, and seasonal promotions.
You can switch any existing popup or flyout to fullscreen under Theme Settings → Form Layout → Display Type.
Contact Activity Now Shows Form-Specific Details
You can now see the exact contact details submitted through a form directly in Contact activity – no need to open individual contact profiles or cross-reference separate data. The displayed details reflect the fields included in the submitted form and match what's captured in Contact activity exports. This is especially useful for surveys, quizzes, and preference-collection forms, where you want to quickly review responses and spot patterns.
Integrations
New Integrations
Analytics & Reporting
Coefficient – Connect Omnisend to Google Sheets or Excel and import live campaign, automation, contact, and revenue data without manual CSV exports. Build auto-refreshing reports and dashboards, combine Omnisend data with other sources, and set up performance alerts.
Customer Support
eDesk – Trigger Omnisend email or SMS workflows in real time when eDesk support tickets are created, resolved, or set to waiting. Perfect for support follow-up sequences and re-engagement after issue resolution.
Commslayer – Sync Commslayer contacts into Omnisend and trigger workflows when support conversations are opened, resolved, or snoozed.
Help Scout – Trigger Omnisend workflows in real time from Help Scout support activity, including new chat sessions and conversations being created, moved, or assigned.
Returns Management
Redo – Automatically sync return events from Redo into Omnisend to trigger targeted email and SMS automations whenever a customer creates or updates a return.
8returns – Every stage of a customer's return – registered, label created, arrived, inspected, refunded, canceled – flows into Omnisend as a custom event, ready to power automations.
Events
Eventbrite – Trigger Omnisend workflows from Eventbrite order and attendee activity, including placed and refunded orders, attendee updates, and check-ins.
Subscriptions
Recurpay – Trigger email or SMS workflows when Recurpay subscription statuses change, including created, paused, skipped, activated, canceled, and expired subscriptions.
Loyalty & Referrals
TrustWILL Loyalty & Rewards – Automatically sync customer loyalty data, including points balance and VIP tier. Use this data for loyalty-based segmentation, targeted campaigns, and personalized messaging.
KickoffLabs – Trigger Omnisend workflows from KickoffLabs giveaway, referral, and waitlist activity, including new lead signups, verifications, and referrals.
Customer Intelligence
RetentionX – Send behavioral data, purchasing patterns, and lifecycle signals from RetentionX to Omnisend to trigger event-based automations and personalize messaging for high-value customers.
SurveySparrow – Trigger Omnisend email or SMS workflows in real time when survey responses are submitted. Perfect for NPS follow-ups, post-purchase feedback sequences, and personalized campaigns based on survey answers.
UI & UX Improvements
We continue shipping updates every week to make Omnisend easier and more intuitive to use. This month includes:
"View in browser" link is back in test emails. Test emails sent from Campaigns now include the "View in browser" link. Use it to share a shareable browser preview with your team – without sending a live campaign to a segment first.
"Let me choose segment" is now the default audience when creating a campaign. This nudges you toward intentional targeting from the start, which is better for engagement and deliverability. Copying a campaign now also defaults to "Let me choose segment," with one exception – copies of an "everyone except X" audience (All contacts + excluded segments) keep their original selection.
Tables in Campaigns, Automations, and Forms look tidier on mobile. We've improved responsive design across all three, making it easier to browse and manage your lists on smaller screens.
And that's not all! As you explore our app, you'll discover a variety of UI improvements that aim to make your journey more seamless and enjoyable.
Have Questions?
You can reach us anytime via the in-app chat or by emailing [email protected]. We're available 24/7 and happy to help.
Want to explore past updates? Check out the What's New collection.