Our webinars explore key topics in ecommerce marketing, including email, SMS, automation, and content marketing, giving you actionable strategies to strengthen your ecommerce efforts. Each webinar is led by industry experts and includes insights you can apply right away.
Below, you’ll find recordings of webinars held by Omnisend in August 2026.
💡 Explore the full library of our webinar recordings on our YouTube channel.
Final call: Your back-to-school email campaign kit
The back-to-school window closes fast — grab the templates, segments, and send-ready flows to launch your campaign before shoppers finish their list.
You will learn:
Ready-to-use back-to-school email templates and copy you can launch the same day.
Segmenting parents, students, and educators for relevant offers.
Automation flows to catch last-minute shoppers before the season ends.
Automation vs human touch: when each actually wins
7 out of 10 carts die before checkout, and most of that traffic never even shows up in your recovery stack. Amir Torabi breaks down why campaign-style SMS only reaches 15-25% of shoppers, and how a real, one-to-one conversation reaches the other 55-65% your email and SMS tools can't see.
You will learn:
Why 70-80% of shoppers who enter a phone number at checkout never opt into SMS marketing — and how to reach them anyway.
The difference between campaign SMS and conversational SMS, and why one gets a 45% response rate, and the other doesn't.
How Omnisend MCP feeds live order, segment, and deliverability data into every tool in your stack — including the one having that conversation.
Why customers keep buying: The psychology behind repeat purchases
Marketers spend a lot of time asking "why aren't they buying?”, then try to optimize, fix, and troubleshoot. But what if the bigger opportunity is understanding why they ARE buying? When you look at what's already driving repeat purchases, you find patterns rooted in psychology, not just product quality or pricing. This webinar flips the script and helps you learn from what's working — so you can do more of it.
You will learn:
The 7 psychological reasons customers come back — from habit and identity to emotional memory.
How to spot which of these drivers is already working in your store and double down on it.
Ways to reinforce repeat purchase behavior through your emails, SMS, and post-purchase flows.
Forms AI: grow your list before BFCM
Let AI design, write, and optimize your opt-in forms so your list is bigger — and cleaner — before your biggest sales event of the year.
You will learn:
Generating on-brand form copy and design variants with Forms AI in minutes.
Choosing the right form type and trigger (exit-intent, scratch card, spin-to-win) for BFCM traffic.
Pairing new signups with list-cleaning steps so growth doesn't hurt deliverability.
Segmentation for BFCM — building high-intent segments before the rush
Stop blasting your full list. Build the segments that let you send fewer, sharper campaigns that convert.
You will learn:
Using RFM data to identify your VIPs, at-risk, and can't-lose segments.
Structuring early-access and tiered offers around segment value, not guesswork.
Turning browsing and purchase behavior into targetable BFCM audiences.
Your BFCM depends on this: How to fix your email engagement
Your BFCM campaigns are only as strong as the engagement you're walking in with — here's how to get your open and click rates in shape before the season starts.
You will learn:
Diagnosing why engagement is slipping (content, cadence, or list quality).
Re-engagement flows that revive dormant subscribers before Q4.
The engagement benchmarks that predict inbox placement during high-volume sends.
🎥 Recording coming soon 🎥
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