Our webinars explore key topics in email, SMS, automation, and content marketing, giving you actionable strategies to strengthen your ecommerce efforts. Each webinar is led by industry experts and includes insights you can apply right away.
Below, you’ll find recordings of webinars held by Omnisend in January 2026.
💡 Explore the full library of our webinar recordings on our YouTube channel.
Don’t let your Q4 list go cold: How to segment, target, and re-engage them in Q1
Your Q4 list is bigger than ever — but if you don’t act now, it’ll go cold fast. In this session, we’ll show you exactly how to turn those holiday shoppers into engaged, revenue-driving audiences for Q1. You’ll get ready-made segmentation ideas, messaging angles that still work after the holidays, and practical ways to keep customers active long after the seasonal rush fades.
You will learn:
How to identify your most valuable Q4 audiences for Q1.
How to segment your Q4 contacts based on intent and behavior.
Which segments to prioritize — and which to pause.
Email isn’t enough for 2026: How to bring SMS and push into your mix
Email got you this far — but it won’t get you all the way. In this session, we’ll show you how to expand your strategy with SMS and push, and create a messaging mix that feels balanced, timely, and effective. Know how to layer these channels with email in a way that keeps your brand top of mind — without overwhelming your audience.
You will learn:
When to introduce SMS and push into your existing email strategy.
How to combine channels without creating message fatigue.
Practical tips to build a cross-channel framework for 2026 and beyond.
Deliverability in 2026: What changed in 2025 and what’s next
Deliverability moved faster in 2025 than most brands expected — new requirements, stricter filters, and fewer second chances from inbox providers. In this session, we’ll break down the biggest shifts from the past year, what they signal for 2026, and the steps you should take now to stay compliant and keep your emails landing where they matter — the inbox.
You will learn:
The key 2025 policy updates you can’t afford to ignore.
What shifts are expected to roll out in 2026.
How to adjust your sending strategy to stay ahead.
Your beginner’s guide to lifecycle marketing in 2026: What it is and how to start
Most brands skip lifecycle marketing because it sounds complex — but it’s simply about sending the right message at the right moment. In this session, we’ll break down what lifecycle marketing actually is, why it matters in 2026, and how to start using it to turn first-time shoppers into loyal, repeat customers.
You will learn:
What lifecycle marketing actually means (in simple, practical terms).
The core lifecycle segments every brand should build in 2026.
How to roll out your first lifecycle strategy without overhauling everything.
🎥 Recording coming soon 🎥
Omnisend's 2025 Email Report: Benchmarks, shifts, and tips for 2026
Omnisend’s 2025 Email Report is here, highlighting the trends and patterns that defined email performance this year. In this webinar, we’ll walk through the key benchmarks and performance shifts we uncovered. You'll learn what these insights mean for ecommerce brands heading into 2026 and what steps to take next year to stay ahead.
You will learn:
Which email metrics moved the most in 2025 — and why.
How these shifts will influence ecommerce marketing in 2026.
How to identify which trends matter for your brand.
🎥 Recording coming soon 🎥
Questions? Feel free to connect with our Support Team at [email protected] or via in-app chat.