Our webinars cover various topics related to email marketing, social media marketing, content marketing, and more. Each webinar provides valuable insights and actionable strategies to help you improve your marketing efforts.
In addition to the recordings, you can also find detailed descriptions of each event, including the topics covered, the presenters, and the Q&A sessions. This information will help you decide which webinars are most relevant to your needs and interests.
All webinars are recorded. If you register but cannot attend, you'll receive the recording in your inbox.
Smarter segmentation: How to keep BFCM shoppers engaged by doing less
After the BFCM rush, the smartest brands don’t send more — they send better. In this session with Anna Rose Elkins from BAD Marketing, we’ll show you how to keep your new customers engaged through strategic segmentation. You’ll learn how to find your “Goldilocks zone” of engagement, use data to do less but convert more, and plan retention campaigns that actually work.
You will learn:
How to find the segmentation “Goldilocks zone” for post-BFCM engagement
Which segments drive the most revenue with the least effort
How to use exclusions and data to simplify your retention strategy
Beyond the send: How to monitor and optimize your BFCM campaigns
Running campaigns is only half the battle — optimizing them is where the wins happen. Join us to learn how to break down your BFCM reports in Omnisend, avoid the mistakes most brands make, and turn numbers into revenue-driving decisions.
You will learn:
How to read your BFCM campaign reports
The biggest mistakes brands make when analyzing BFCM results
Which metrics actually drive optimization
Inbox or spam? How to monitor and protect your deliverability during BFCM
BFCM is noisy — but your emails don’t have to get lost in it. Join Boris, Senior Deliverability & Compliance Manager at Omnisend, and Ashley, Senior Deliverability Engineer at Sinch Mailgun, as they reveal the red flags most brands miss, how to read deliverability reports the right way, and how to adjust before inboxes shut you out this BFCM.
You will learn:
The early warning signs that your deliverability might be slipping
How to read and interpret your deliverability reports
What inbox providers really look for during peak sending season
Don’t stop at BFCM: How to win the gifting season with smarter campaigns
BFCM is only the start of Q4. The real challenge is staying relevant through Christmas, Boxing Day, and the entire gifting season. This webinar gives you the toolkit to optimize deliverability, design, and messaging so your holiday campaigns drive consistent revenue.
You will learn:
How to extend your sales momentum beyond BFCM
The mistakes that derail holiday campaigns — and how to avoid them
Practical steps to keep your Q4 revenue flowing beyond Black Friday
Campaign chaos? How Omnisend AI can fix your BFCM fast
The week before BFCM, and we’re not giving up — it’s the time to lock in. In this session, you’ll learn how Omnisend AI can help you finish your campaigns, optimize your targeting, and get ready to drive sales when it matters most.
You will learn:
How to prioritize when your BFCM prep is behind schedule
How to use Omnisend AI to patch incomplete campaigns fast
The quickest way to fix segments and flows before BFCM
Meet Triple Whale: The analytics powerhouse — now with Omnisend
Finally, a clear view of your email marketing results. Discover Triple Whale — the analytics platform now integrated with Omnisend — and learn how agencies and brands are using it to track performance, optimize strategy, and drive growth.
You will learn:
What Triple Whale is
The key benefits of combining Triple Whale with Omnisend
From one-time to lifetime: BFCM post-purchase flows that drive retention
BFCM brings in a wave of new customers, but most won’t return unless you make the first move. In this session, we’ll show you how to use post-purchase flows and lifecycle strategies to turn one-time shoppers into repeat buyers who stick around.
You will learn:
How to set up post-purchase flows that build loyalty from day one
How to avoid the most common mistakes brands make after BFCM
Lifecycle tactics to turn holiday shoppers into repeat buyers
Questions? Feel free to connect with our Support Team at [email protected] or via in-app chat.