Our webinars cover various topics related to email marketing, social media marketing, content marketing, and more. Each webinar provides valuable insights and actionable strategies to help you improve your marketing efforts.
In addition to the recordings, you can also find detailed descriptions of each event, including the topics covered, the presenters, and the Q&A sessions. This information will help you decide which webinars are most relevant to your needs and interests.
All webinars are recorded. If you register but cannot attend, you'll receive the recording in your inbox.
Smarter segmentation: How to keep BFCM shoppers engaged by doing less
After the BFCM rush, the smartest brands don’t send more — they send better. In this session with Anna Rose Elkins from BAD Marketing, we’ll show you how to keep your new customers engaged through strategic segmentation. You’ll learn how to find your “Goldilocks zone” of engagement, use data to do less but convert more, and plan retention campaigns that actually work.
You will learn:
How to find the segmentation “Goldilocks zone” for post-BFCM engagement
Which segments drive the most revenue with the least effort
How to use exclusions and data to simplify your retention strategy
Beyond the send: How to monitor and optimize your BFCM campaigns
Running campaigns is only half the battle — optimizing them is where the wins happen. Join us to learn how to break down your BFCM reports in Omnisend, avoid the mistakes most brands make, and turn numbers into revenue-driving decisions.
You will learn:
How to read your BFCM campaign reports
The biggest mistakes brands make when analyzing BFCM results
Which metrics actually drive optimization