Govalo is a gifting and store credit solution for Shopify, which enables you to design an enhanced customer experience. The app allows you to create customizable gift cards, gift subscriptions, giftable products, and store credit. The integration with Omnisend enables you to fully customize the emails sent with gift products and create custom workflows to better engage gift buyers and recipients.
Benefits
Build a more engaging, customized gifting experience by connecting Govalo with Omnisend. Create custom automation workflows to automatically send emails when a gift card is purchased, store credit is issued, or a subscription or product is gifted.
Setup Process
Step 1. In your Govalo account, go to Integrations and click Configure Omnisend.
Step 2. Authorize the access for the Govalo app.
Step 3. Once you’ve authenticated with Omnisend and allowed the connection with Govalo, you’ll see a confirmation page.
Step 4. Go to the Configure tab → Configure email templates → select Configure email templates.
Step 5. Select the email template you want to configure and change the source to Omnisend to send this email through Omnisend rather than from Govalo.
What Data is Passed
Once you enable the integration, 3 Custom Events will be created in your Omnisend account:
Received gift card: Sent when someone has purchased a gift card, or you have issued one from the Govalo app. The recipient is the person receiving the gift card.
Sent store credit: Sent when you issue store credit. The recipient is the person receiving the store credit.
Gift card redeemed: Sent when a gift card has been redeemed. The recipient in this case will be the person who initially purchased the gift card.
All of these events will include multiple custom event properties. Here's a description of each event property:
gift_card_image: A URL to an image for the gift
recipient: The name of the recipient
gift_note: A note to the recipient
customer: The name of the customer who purchased the gift card
delivery_date: The date the gift should be delivered to the recipient
hash: A unique identifier for the gift
card_value: If it’s a gift card, this is its value
sent_to_self: indicates if the gift recipient is the same as the customer
sale_type: if it’s a gift card or store credit, this will be “gift_card” or “store_credit”
gift_card_code: The code of the gift card
product_id: The ID of the product being gifted
variant_id: The ID of the variant of the product being gifted
event_type: The type of the event being sent
Note: These events will be sent from Govalo to Omnisend for any email that is configured to be sent through Omnisend. So, make sure to go through all the steps in the Setup Process section.
All contacts will be passed with a non-subscribed status for the Email Channel. Learn more about Contact Subscription Statuses in Omnisend.
Set Up a Workflow Based on Govalo Custom Events
To send an email after one of the Govalo Custom Events is triggered, you can use the events sent by Govalo in a Workflow.
Step 1. In the automation editor, select one of the Govalo events as the trigger.
Step 2. Add an email to the workflow.
Step 3. Add all information about the gift card/store credit/redeemed card (based on the Custom Event you've set as the workflow trigger) to the email content using personalization tags.
To add the gift card image, use an HTML block. Basic code will be <img src="[[custom_event.gift_card_image]]">, but you can adjust it further.
When a real email is sent to a recipient, it'll include the data sent by Govalo to Omnisend.
Example email:
💡 Since all the contacts will be passed to Omnisend with a non-subscribed status, you can ask them to subscribe using the Preference Management page. To add the Preference Management page link to your email, use [[preference_link]] personalization tag.
To set up workflows for other custom events, repeat the steps shown above, ensuring the email content aligns with the purpose of the Custom Event.
If you have any questions or need any assistance, do not hesitate to contact our support team at [email protected] or via in-app chat.