Replenishment Reminder Automation sends timely emails prompting customers to reorder consumable products before they run out. Use it to boost repeat purchases, increase customer lifetime value, and reduce churn.
In this guide, you'll learn how to set up, customize, and optimize Replenishment Reminder emails in Omnisend.
Before You Begin
Automation workflows are available on all Omnisend plans.
All user roles except Analyst can create and edit workflows. View user roles.
This automation triggers for both subscribed and non-subscribed contacts. See which workflows trigger for different contact statuses.
Benefits
By automating Replenishment Reminders, you can:
Increase customer retention by keeping your store top-of-mind when customers need refills.
Boost sales by prompting reorders before products run out, driving repeat revenue.
Improve customer experience by making reordering fast and convenient.
Setup Process
To create a Replenishment Reminder workflow:
Step 1. Go to Automation → Create workflow.
Step 2. Locate Replenishment Reminder → Click Customize workflow.
Trigger and Trigger Filters
This automation is triggered by the Order Fulfilled event, which tracks when an item has shipped. This provides a more accurate starting point for estimating product usage.
Trigger Filters
Use trigger filters to target specific products or customer segments. For example:
Product Title: Target customers who purchased specific products.
Collection Title: Target customers who purchased from a specific collection (e.g., "Moisturizers" or "Coffee Beans").
Updated at (Purchase Date): Target orders fulfilled within a specific date range.
Additional trigger filters include order total, product quantity, and shipping location.
Note: Filter labels may differ depending on your ecommerce platform. For example, WooCommerce users may see Product Name instead of Product Title and Category Name instead of Collection Title.
Exit Condition
The default exit condition is "Placed order". Customers who make a purchase after entering the workflow will automatically exit, preventing irrelevant reminder emails.
Retrospective Triggering
By default, Trigger Retrospectively is enabled – customers who purchased in the past three weeks will receive the reminder. Disable this to target new orders only.
Message Content
By default, the workflow includes a preset email message. The first product in the customer's order appears in the subject line for personalization.
To edit the email, select the email block → Click Edit content.
The preset email includes a dynamic layout with product images, names, and buttons linking to product pages.
Customize Dynamic Content
You can tailor the dynamic block by dragging items into the layout and selecting the data source.
Example: Add a Text item → Select Description as the source. Product descriptions will populate automatically.
💬Read Full Guide: Dynamic Content in Automations.
Add More Messages
You can add additional messages to the workflow via drag-and-drop:
Email for detailed reminders
SMS for quick alerts
Push Notifications for on-screen engagement
Once you configure the messages, activate the workflow.
Optimization Tips
Set an appropriate delay: The default delay is three weeks. Adjust based on your product usage cycle (e.g., 20 days for pet food, 45 days for skincare).
Test subject lines and send times: Experiment with different subject lines, email content, and timing to find what drives the best results.
Use dynamic content: Automatically include product images, names, and links to make reordering seamless.
Reports
Track Replenishment Reminder performance in Reports → Automation:
Emails sent and delivery rate.
Open rate and click rate.
Sales generated and recovered.
Ordered products data
Activity feed with detailed contact actions.
FAQ
How do I prevent duplicate reminders?
The default exit condition "Placed order" removes customers who repurchase before the reminder sends.
Will the Replenishment Automation trigger for past orders?
Yes, if Trigger Retrospectively is enabled. Customers who purchased within the delay period (default: 3 weeks) will receive the reminder.
How do I set up replenishment reminders for specific products only?
Use Product Name or Product ID trigger filters in your trigger settings to target specific items. For products with different usage cycles (e.g., coffee every 2 weeks, supplements every 4 weeks), create separate workflows for each product type or collection.
How do I exclude non-replenishable products (like gift cards) from my replenishment emails?
Use Product Name or Collection Title trigger filters in your trigger settings to include only replenishable products. You cannot exclude products at the email content level; filtering must be done at the trigger stage.
For mixed orders (replenishable + non-replenishable items), create workflows that target only the product types you want to remind customers about.
Should I use "Order Placed" or "Order Fulfilled" as my Replenishment Automation trigger?
Use Order Fulfilled for more reliable results. This ensures replenishment emails only go to customers whose orders were successfully shipped, avoiding issues with refunded, canceled, or unfulfilled orders.
Can I set up different replenishment reminders based on the quantity a customer purchased?
Yes. Use a Conditional Split block after your trigger to create different paths based on purchase quantity. Learn more about Conditional Splits in Automation.
Need any further assistance? Reach out to our 24/7 Support Team via in-app chat or email us at [email protected].