In this section, you can find all the upcoming workshops and events that we will be hosting or attending as speakers in November.
Our workshops cover topics in email marketing, social media marketing, and content marketing. Each workshop provides valuable insights and actionable strategies to help you improve your marketing efforts.
For all past workshops, check out our Workshops & Events collection. In addition to the recordings, you can find detailed descriptions of each event, including the topics covered, presenters, and Q&A sessions. This information will help you decide which workshops are most relevant to your needs and interests.
Note: This article includes workshops and webinars from 2023. The feature demonstrations may no longer reflect the current Omnisend app. For the latest webinar recordings, visit our Webinars & Events list.
👉 Workshops
Say bye to guesswork. Say hi to A/B testing. — Turn Your Curiosity Into Conversions!💡
Are you curious about what subject lines work in your emails, which incentives to offer, or which color CTA button engages your audience more? Find the answers in A/B testing!
Here’s what’s on the menu:
🤔 How to A/B test your email & SMS signup forms
✨ Ideas for different popup tests to perform
✉️ Email testing ideas, from the body to the subject line
⚡ Ways to test your automations to make them pack an even greater punch
Let’s turn curiosity into conversions together!
Top questions answered👇
What elements of popup forms can I A/B test? You can experiment with various aspects, including copywriting, visuals, look and feel, display settings, single-step vs. multi-step forms, contact information collection, promotions, and even form teasers. A/B testing provides flexibility to optimize popup forms for better conversion rates.
How do I add an A/B test split to my automation workflow in Omnisend? Drag the A/B test block into the sequence. Configure two paths within the block, setting the percentage of customers for each path. Adjust the settings based on what you want to test, such as subject lines, channels, timing, or content.
How does the A/B test report help me analyze campaign performance? The A/B Test Campaign Report provides comprehensive data on metrics such as emails sent, open rate, click rate, unsubscribe rate, spam rate, and revenue. It also compares the performance of different versions (A and B) and offers insights into all metrics specified. |