Want to make smarter marketing decisions? Omnisend’s Campaign and Automation Reports provide a clear view of how your campaigns and workflows are performing, with metrics that help you track success, identify trends, and adjust your strategy for maximum impact.

How to Access Individual Campaign and Workflow Reports

Accessing these reports is simple and intuitive:

Go to Reports → Campaigns or Automation.
Under Campaign/Workflow Performance, click the name of the campaign or workflow you want to analyze.
You'll land on the Overview Page, where all metrics are displayed.

Benefits of Reports for Campaigns and Automations

Omnisend’s reporting makes it easy to understand your campaigns and automations' performance. Here’s what you’ll get:

Track Results Over Time: Compare how your campaigns and automations perform across any date range.
See Channel Performance: Find out which channels (Email, SMS, or Push) are driving the best results.
Segment-Specific Insights: Learn how different audience segments respond to your campaigns.
All-in-One View: See overall performance in one place.
Fix Deliverability Issues: Use email domain reports to troubleshoot delivery problems.

Individual Campaign Reports

Campaign reports provide detailed insights into how individual Email, SMS, Push, or A/B Test Campaigns perform.

Campaign Overview Page

The Overview Page summarizes performance across two key areas: Sales & Conversion and Engagement & Deliverability.

Sales & Conversion Metrics

This section focuses on how your campaign drives revenue and conversions.

Metric	What It Tells You	Why It Matters
Placed Order Rate	Percentage of messages that resulted in attributed purchases.	Indicates how effectively your campaign converts engagement into sales.
Revenue	Total revenue generated from attributed orders, including refunds and cancellations.	Helps quantify the financial impact of your campaign.
Average Revenue Per Order	The average revenue generated per attributed order.	Allows you to measure the quality and value of your conversions.
Revenue Per Message Sent	Revenue generated divided by the number of sent messages.	Evaluates the efficiency of your campaign’s messaging strategy.
Sent SMS Cost (only for SMS channel)	The total cost of sending all SMS messages in the campaign.	Helps you evaluate the cost-effectiveness of your SMS campaigns and optimize your budget allocation.

Engagement & Deliverability Metrics

This section provides a detailed breakdown of how your messages performed in terms of reach and audience interaction. These metrics are critical for ensuring your campaigns are delivered effectively and resonate with recipients.

Metric	What It Tells You	Why It Matters
Messages Sent	The total number of messages sent in the campaign or workflow.	Ensures your campaign is reaching the intended audience.
Delivery Rate	The percentage of messages successfully delivered.	Tracks the health of your contact list and delivery systems.
Failed Delivery Rate	The percentage of messages that failed to deliver (e.g., bounced).	Highlights potential issues with invalid contacts or system errors.
Marked as Spam Rate	The percentage of messages flagged as spam.	Identifies potential relevance or reputation issues with your content.
Unsubscribe Rate	The percentage of recipients who unsubscribed after receiving the message.	Measures content relevance and audience fatigue.
Open Rate	The percentage of recipients who opened the message (Email and Push campaigns).	Reflects how effective your subject line and timing are.
Click Rate	The percentage of recipients who clicked a link within the message.	Shows how compelling and actionable your message content is

⚠️A high Marked as Spam Rate or Unsubscribe Rate may indicate over-messaging, irrelevant content, or poor targeting. Reassess your sending frequency and segmentation to avoid audience fatigue.

Segment Performance

When a contact belongs to multiple segments, their actions are counted once per segment. Hence, combined segment totals may exceed campaign totals.

First 24-Hour Performance

Most campaigns see peak engagement in the first 24 hours. This graph shows Open Rate and Click Rate trends hour by hour.

Use these insights to refine send times and align with audience behavior.

Device Report

This section shows which devices recipients use to open or click your campaigns.

Metric	What It Tells You	Why It Matters
Desktop	Percentage and number of opens or clicks on desktop devices.	Helps evaluate desktop audience engagement and optimize designs for larger screens.
Mobile	Percentage and number of opens or clicks on mobile devices.	Highlights the importance of mobile optimization for smaller screens.
Tablet	Percentage and number of opens or clicks on tablet devices.	Identifies engagement from tablet users and guides responsive design adjustments.
Unidentified	Percentage and number of interactions where the device type cannot be determined.	Tracks unknown engagement to ensure your reporting captures all activity.

Email Client Report

This section shows which email clients your audience uses to view your campaigns, providing insights into email rendering and privacy-related behavior.

Design Optimization:

If most opens occur on mobile, ensure your email templates are mobile-responsive with clear CTAs and readable text.
For a high desktop open rate, consider adding detailed visuals or larger images suited for bigger screens.

💡 Testing Tip: Regularly test emails on top-performing platforms to avoid rendering issues.

A/B Testing Insights

For campaigns with A/B testing, Omnisend shows performance for each version.

Metric	What It Tells You	Why It Matters
Open Rate	Compares subject line or content effectiveness.	Use this to refine your messaging strategy.
Click Rate	Measures how engaging the message content is.	Helps determine which elements drive clicks.
Placed Order Rate	Evaluates which version leads to more conversions.	Pinpoints which design or message variation works best.
Winning Results	Metrics for the winning version, if applicable.	Reveals accumulated data for the winning version.

💡 Pro Tip: When testing subject lines, try contrasting approaches (e.g., urgency vs. curiosity) to uncover what resonates most with your audience.

Ordered Products

The Ordered Products page provides detailed, product-level insights for every campaign you send. It helps you understand exactly which items customers purchased after engaging with your Email, SMS, Push, or A/B Test Campaigns. Regardless of the channel, you’ll see the same structured insights into which products your campaigns are driving customers to purchase.

This view is designed to provide you with a clearer understanding of how each campaign affects actual product sales.

At the top of the page, you’ll find two order performance summary metrics:

Products ordered – The number of different products purchased from this campaign.
Units ordered – The total number of individual product units sold.

These metrics provide a high-level understanding of your campaign’s impact on product sales.

A more granular product performance table displays detailed insights for each product ordered through the campaign. For every item, you’ll see:

Product Title – Name of the purchased product.
Product ID – The product identifier from your store platform.
SKU – Your internal inventory reference.
Units – The number of units sold from this campaign.
Open product page link – A link icon that takes you directly to the product page in your ecommerce store, making it easy to review or manage the item.

The Product performance table displays up to 100 of the most frequently ordered products. To view the full dataset, click Export data to download the complete report.

The Ordered Products page is particularly useful when you want to:

Understand which products are directly influenced by a specific campaign.
Compare product performance across different campaign types.
Identify top-selling items driven by seasonal or promotional messages.
Export item-level sales data for deeper reporting or inventory planning.

📌 Important: Historical data availability

Product-level reporting is available for campaigns starting on November 1. You’ll see product performance for any campaign sent on or after that date.

Link Activity

This page provides a comprehensive analysis of link performance across your Email, Email A/B tests, SMS, and Push campaigns. Here, you can track click data for each link, allowing you to optimize your campaign messaging for improved engagement. Some of the key benefits are:

Identify High-Performing URLs: Quickly determine which pages, products, or resources are the most popular among recipients.
Optimize Link Placement: Analyze which links receive the most clicks to adjust their placement for better engagement.
Improve Messaging Strategy: Gain insights into the types of content or offers that drive the highest levels of interaction.
Test and Refine Campaign Performance: Compare the performance of different campaigns to identify factors that generate the most traffic, allowing for adjustments in future messaging.

Metric	What It Tells You	Why It Matters
Messages Clicked	Number of messages with at least 1 link clicked.	Measures how many messages successfully drove engagement with at least one link click.
Total Clicks	Number of how many times all links in a message got clicked.	Shows overall engagement by measuring how many times links were clicked in a message.
Links Clicked Per Message	The average number of unique links clicked in a message per contact.	Helps understand how many unique links attract attention per contact.
Total Clicks Per Message	The average number of total clicks per contact. This includes multiple clicks from a single contact.	Indicates the level of repeated engagement by tracking multiple clicks per contact.
Link Performance: Total Clicks Unique Clicks	The percentage and number of recipients who clicked on a specific link. The total number of times links were clicked.	Helps identify which links and CTAs are most effective. Highlights overall link performance and user interest.
Click Map	Visual representation of link engagement across your email layout.	Shows which parts of your email drive the most interaction.

💡 Pro Tip: Use the Click Map to test CTA placement. If the top-right corner consistently gets more clicks, make it your go-to spot for critical links.

Campaign Contact Activity

The Contact Activity section shows detailed engagement data for every contact who received your Campaign. This view helps you track individual contact behavior from who opened your message to who placed an order.

Contact Activity Table

The table displays detailed information for each contact:

Contact Info: Email address, phone number, first name, last name.
Activity Date: When the contact's activity was captured.

Filter by Activity

Activity	What It Tells You	Why It Matters
Message sent	Contacts who were sent the message.	Ensures the message reached its intended audience.
Opened message (only for email and push channels)	Contacts who opened the message.	Helps identify engaged recipients who are interested in your content.
Clicked message	Contacts who clicked on links within the message.	Tracks which contacts are interacting with your CTAs and content.
Placed order	Contacts who placed an order attributed to the Campaign.	Helps identify contacts that placed orders and the amount of each order.
Ordered products	Contacts and the specific products they ordered from the Campaign.	Shows specific ordered products for the contact.
Message delivery failed	Contacts whose messages bounced or failed to deliver.	Helps pinpoint invalid or outdated contact details for list cleaning.
Marked message as spam (only for Email channel)	Contacts who flagged the message as spam.	Indicates relevance or deliverability issues that need to be addressed.
Unsubscribed from marketing	Contacts who unsubscribed after receiving the message.	Identifies dissatisfaction or audience fatigue, enabling you to adjust your frequency or content.

Individual Workflow Reports

Workflow reports give you a granular view of how your automation workflow performs.

Workflow Info

The Workflow Details Section shows essential setup and status information.

💡 The Edit Workflow button on the top-right lets you jump straight into the workflow editor while staying in context with the report data.

Data Explained

Field	What It Tells You	Why It Matters
Workflow Name	The name you assigned to the workflow for internal reference.	Helps you identify and differentiate between multiple workflows in your account.
Last Enabled On	The most recent date and time the workflow was enabled.	Confirms whether the workflow is currently active or has been reactivated after being paused.
Last Edited On	The last date and time changes were made to the workflow.	Tracks when updates or optimizations were applied to the workflow.
Created On	The original date and time the workflow was created.	Useful for identifying how long the workflow has been in use and analyzing its historical performance.
Trigger	The specific condition that initiates the workflow.	Ensures you’re clear on what action or event activates this sequence (e.g., “Added product to cart”).
Workflow ID	A unique identifier for the workflow.	Useful for troubleshooting, support queries, or tracking in reports.