The Reports section in Omnisend is where you monitor your store's performance and track the impact of your marketing. Each tab covers a specific area, from revenue and campaign results to form performance and email deliverability.
Use the sections below to navigate to the tab that matches what you want to measure.
Related Features
Each tab in the Reports section has a dedicated guide with full details. Use the links below to go directly to what you need:
Sales Tab
The Sales tab shows the revenue generated by your store and the contribution of your Omnisend marketing activity.
Customize Your View
Before reviewing your sales data, you can adjust how it's displayed using the controls in the top-right corner of the tab.
Revenue or Orders
Use the Revenue/Orders dropdown to switch between two views:
Revenue – displays total store revenue, broken down by From Omnisend and Not from Omnisend.
Orders – displays total store orders, broken down by From Omnisend and Not from Omnisend.
Date Range
Use the date range dropdown to filter data by a specific period, such as a preset period (last 7, 30, or 90 days; this or last week, month, or year) or a custom date range.
Granularity
Use the granularity dropdown to control how data is grouped on the graph, either weekly, monthly, quarterly, or yearly.
⚠️ All three filters apply to the entire Sales page, not individual sections. When you select a date range, Omnisend compares it to the same-length period immediately before. Hover over any comparison number to see the exact timeframe.
Attribution Date
By default, revenue and orders are attributed to the date the message was sent. To change this, click the three-dot menu (⋮) in the top-right corner and select your preferred method:
Message sent date
Placed order date
⚠️ This setting applies to Sales Reports, Dashboard Overview, and Products Reports. Changing it in one place updates it everywhere. Campaign and Automation reports always use the message sent date.
Store Performance
This section answers the question: How is my store performing overall?
Total Store Revenue: The total revenue generated by your store, including revenue from Omnisend marketing and other sources.
From Omnisend: Revenue attributed to campaigns, workflows, or joint revenue from all your campaigns and automations.
Not from Omnisend: All revenue not attributed by Omnisend, like organic sales, etc.
Revenue Per Placed Order: The average placed order value.
This metric helps you measure efficiency and identify opportunities to increase order value.
Performance Graph:
Track trends in total store revenue, comparing Omnisend-attributed revenue to other sources.
Marketing Activity Performance
This section answers the question: How much do campaigns versus automation contribute to my overall marketing success?
Revenue from Omnisend: Total revenue generated by Omnisend activities, broken down into:
Campaigns: Revenue from email, SMS, or Push campaigns.
Workflows: Revenue from all automations.
Performance Graph: Compare revenue trends across campaigns and automation, helping you compare and evaluate their contribution.
💡 Pro Tip: If automations consistently outperform campaigns, consider optimizing your campaign strategy or investing more in automation.
Channel Performance
This section answers the question: Which channels are driving the most revenue?
Revenue is broken down by channel (Email, SMS, and Push).
Use the Performance Graph to visualize channel-specific trends over time.
Sent SMS Cost is the total amount spent on sending SMS campaigns and automation, plus a breakdown by campaigns and automation. Note that the sent SMS cost is tracked and reported only in USD, regardless of your store's currency.
💡 Click How we calculate sales in any section to review the full attribution logic Omnisend uses.
You can also export your Omnisend reports as PDFs directly from the Sales, Campaigns, and Automations report pages.
To use the Print to PDF option:
Click the three-dot menu in the top-right corner of your report and select Print to PDF from the dropdown.
Save or share your report — no screenshots or external tools needed.
Products Tab
The Products tab gives you a complete view of which products customers purchased after engaging with your campaigns and automation, and tracks customer demand for out-of-stock items.
Metrics available in this tab:
Units ordered, broken down by campaigns and automation.
Back in stock requests, showing which out-of-stock products have the highest demand.
Campaigns Tab
The Campaigns tab shows performance data for your email, SMS, and Push campaigns.
Metrics available in this tab:
Open rate and click rate per campaign.
Revenue generated per campaign, per order, and per message sent.
Visual performance comparisons across campaigns over time.
Automation Tab
The Automation tab shows the performance of your active automation workflows.
Metrics available in this tab:
Revenue generated by automation emails, such as abandoned cart or welcome workflows.
Click rates, placed order rates, and workflow-specific trends.
Forms Tab
The Forms tab tracks the effectiveness of your signup forms.
Metrics available in this tab:
Views, submissions, and conversion rates for each form.
Insights to optimize your lead generation efforts.
Deliverability Tab
The Deliverability tab shows the health of your email and SMS deliverability.
Information available in this tab:
Performance by recipient email domain (Gmail, Yahoo, Outlook, and others).
Performance by sender domain.
Performance by recipient phone number country (for SMS).
Guidance to improve your deliverability score and reduce spam filter risk.
Exports Tab
The Exports tab allows you to access and download detailed data on campaign and workflow performance. Here's how it works:
Initiate Exports from Campaigns or Automations tabs:
Use the Export button in the Campaigns tab to export Campaign Performance data.
Use the Export button in the Automations tab to export Workflow Performance data.
Currently Selected Date Range: Export data based on your chosen date range to focus on recent performance.
All-Time Data: Access historical data to evaluate long-term trends in campaign and workflow performance.
Download Files from the Exports Tab: Once an export is initiated, the file will be available for download in the Exports tab.
How to Use Omnisend Reports Effectively
Set Your Goals: Define clear goals for revenue, campaign performance, and channel success.
Analyze Trends Regularly: Use the time filters in each tab (daily, weekly, monthly) to monitor changes and spot trends.
Use Insights for Optimization: Use data from the Sales and Campaigns tabs to adjust your marketing strategy.
Focus on Channels That Work: Allocate resources to the most effective channels based on Channel Performance data.
Dive Deeper Where Needed: Use linked guides for advanced tips and strategies for each reporting tab.
FAQ
How do I see which contacts opened or clicked my campaign?
Open the campaign report, then scroll to the Contact Activity section. Use the activity type filter to select Opened message or Clicked message to view the individual contact list. To download the list, use the Contact Activity List Export option in the same report.
How do I change the attribution window for my email campaigns?
Go to Store Settings → Sales Attribution. Select the window that fits your business. Options include 3, 7, 14, or 30 days. The default is 7 days for email and 24 hours for SMS and push notifications.
Need help? Feel free to contact our 24/7 award-winning support via in-app chat or at [email protected] with any questions you have. We are here to help you!