Wheel of Fortune is a gamified popup form provided by Omnisend. It is an interactive way to collect subscribers by offering them to spin a wheel and win a discount or anything else you would like to offer in exchange for their signup.

Step 1. Go to your Forms → Create a new Popup form or open the existing one → Edit it up to your liking → Add a Wheel of Fortune item from the left-side menu.

Step 2. As a next step, we advise setting up the slices. For this, click on the Wheel of Fortune item → Set up wheel slices → click Save once done.

Here, you need to configure winning and losing slices with their respective probabilities. The Wheel will only stop at winning slices, and the discount you set up in the Discount field will be shown to your customer. Be aware that Omnisend does not automatically create any discounts in the Wheel of Fortune setup; you need to create them in your store admin and add them to the slices setup.

You can split the 5 winning slices' probability in any way you want as long as the total percent of probability sums up to 100%.

For example, if you're going to give out only one type of discount, you can use 100, 0, 0, 0, 0. This way, you will have a 100% probability for the slice you want to be shown all the time. If you want all slices to be equally likely to be shown, use 20, 20, 20, 20, 20. Any other 5-slice combination that sums up to 100% will work, too.

Step 3. Pick the color for each slice with the help of a color picker. You can redesign it in just a few clicks to match your form or store. Also, you can always select more colors from the color palette by clicking on the + sign below My colors.

Step 4. Set up the Layout of the Wheel of Fortune item.

Here, you can select the background color, change paddings to manage the empty space around the item and align the content vertically in the layout.

Your customers see the success message upon successful subscription. Click on the Success tab in the bottom menu to see and edit your success message.

On the left-side menu, you will see a Discount item that can be added to your Success message. You need to drag and drop this item to your success message.

In the Discount item settings, you will see 2 options:

Please be aware of the following important information regarding the Wheel of Fortune and discounts for subscribers:

New Subscribers: For new subscribers, it operates as follows:

Subscriber Discount Display: People who are already subscribed to your newsletter won't see the discount on the success page generated by the Wheel of Fortune feature. When dealing with existing subscribers, the spinning wheel step is skipped entirely. Instead, the system shows the 'already subscribed' message immediately.

If you want both existing and new subscribers to have the opportunity to spin the wheel and receive discounts, you have the option to remove the subscribed page from your form.

Add a Teaser to your form that will still stand out to your users because it appears around the edge of the page. To turn it on, navigate to the bottom menu → Teaser → Enable. Once it's enabled, you can access the Teaser tab whenever you need.

You will be able to edit the Teaser design, text, placement, and timing upon which it should be shown to your customers.

Once your customers click on the Teaser, the popup with Wheel of Fortune will unfold for them 🎉

When you set up Welcome automation triggered by the 'Subscribed to a marketing' event, you can use the [[event.discount_code]] personalization property to deliver targeted messages and manage discount-related flows effectively.

Here’s how the process works:

Triggering the Automation:

Using the Discount Code in Personalization:

If you want to send the same welcome email to both new and previously subscribed contacts, you can simply remove the "First Subscription is true" filter.

Outcome: This method sends the same welcome email to both new and existing subscribers without needing any further splits.

If you prefer to send different emails based on whether the contact is a new subscriber or has subscribed before, you can keep the flow more flexible by using a conditional split later in the automation.

Outcome: This method allows you to tailor your messaging for new and existing subscribers without losing the flexibility of the flow.

If you have any questions, reach out to our Support team!