Types of Signup Forms

Learn how to create different signup forms in Omnisend

Ira avatar
Written by Ira
Updated over a week ago

One of the most essential elements of your marketing strategy is acquiring new customers. If you have started a new campaign but do not have enough opt-ins, Omnisend provides many ways to collect them.

Omnisend offers many signup forms and integrations to grow your contact list quickly and legally. Read this article to learn about the different types of forms Omnisend offers, and follow the links for step-by-step guides on setting up each of the forms.


Before you begin

You can collect subscribers to your Omnisend Audience in three different ways:

  • Signup forms created in Omnisend;

  • Signup forms integrations (with 3rd party tools and signup forms present on the store's template);

  • Sync subscribers from your store (check box at the check-out page).

If you have Shopify or BigCommerce or are using one of our plugins, like WooCommerce, then the Omnisend snippet is already placed in your store. If you are on custom API integration, refer to step 2 of this guide to learn how to make Omnisend signup forms work on your store.

Create a signup form

If you want to create a Signup form in Omnisend, you should go to the Forms tab → Create form → and choose the form out of Popup, Wheel of Fortune, the Signup bar, and the Landing page.

Website forms

A popup is a window that appears on a website while browsing it. This form pops up on specific store pages based on your timing: after a particular time on your site, after scrolling, on exit, etc. It allows you to collect customer emails, offer discounts, and start Welcome automation by collecting email opt-ins.

In the video below, we'll explain more about our popups and how to set them up:


The Teaser is one of the signup form types you can use in Omnisend. They are less intrusive than popups but stand out because they appear around the edge of the page rather than in the center. Visitors can usually continue browsing without interacting with or closing the form. Once clicked, your customers will be shown a popup form with signup fields.

Wheel of Fortune

This form will allow visitors to subscribe to your newsletters in a fun way. It will be displayed in your store based on the pages and settings you select and can be recalled at any time. It is an interactive way to collect subscribers by offering them to spin a wheel and win a discount or anything else you would like to offer in exchange for their signup.

Embedded Forms

Embedded forms appear consistently on your store's particular pages, making subscriber collection easy and seamless. By embedding a form on any page of your store, you can expand your reach, build your contact list, and get new subscribers added directly to your Omnisend audience.

Shareable forms

Landing Page

It is a simple, shareable signup form published and maintained on our servers. You can use it to collect subscribers on any social media, blogs, etc. You can either add it as a link on any store or send it in the newsletter to your prospects. 

It looks like a standalone web page and uses persuasive elements, like a catchy headline, images, social media links, and attention-grabbing CTA buttons.

Tip 💡 It's good to know that the signup form templates you made are easy to copy and use again.

Note! It's not possible to remove the Omnisend badge on the Free plan.

Form integrations

Integration of signup form present on your store

These are the signup forms already present in your store as part of your design template. They are usually present at the footer of the website. Once you connect Omnisend to your store, you this signup form will work automatically with your Omnisend account.

Integration of 3rd party signup forms

Omnisend offers several integrations with third-party email collection services. The integration can be done via API. 

You can find a complete list of our signup integrations below.

Offer a discount

The form itself doesn't offer a discount, but there are a couple of ways to give your customers the signup discount.

Offer the discount in the form Success Message

Under this scenario, you need to create the discount code in your store admin panel, copy it, and then insert it into the discount field of the Success Message.

Offer a discount in the Welcome Automation

And the second, the most widespread scenario, is to create a Welcome Email Automation for a specific form and send the discount in the Welcome letter.

You can add the Discount Item, generating unique codes for every new subscriber.


To ensure you comply with the different regulations, we provide you an option to collect consent for your Omnisend forms for GDPR (Europe) and TCPA (USA) purposes. Please be aware that the phone number field requires a legal block to be added to the form (the US requires TCPA, EU requires GDPR). Moreover, you can adjust the legal block according to your country's requirements.

Consent record

The consent records for the Email channel will be added even if you don't have the GDPR text added to your form. However, if you want to collect TCPA consent records via your Omnisend Signup forms, you need to add a TCPA consent message.

Note! A consent record is added only if the email address/phone number is submitted via Omnisend Signup forms.

Later, this information can be used to segment your customers and send your marketing to customers who provided their consent.

ADA Compliance

We are committed to ensuring that all Omnisend Forms are ADA-compliant so that your forms are more accessible to a broader group of people. However, due to third-party software/tools, widgets, add-ins, etc., which are not owned by us but which may be utilized in connection with Omnisend Forms, as well as the frequently changing accessibility laws and guidelines, we are unable to guarantee that all Omnisend Forms will be ADA-compliant for all use cases, and, as such, we are not responsible for ensuring your ADA-compliance.

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