Signup forms help you grow your contact list by collecting email addresses and phone numbers from website visitors and social media followers. Omnisend offers several form types designed for different use cases, whether you need a high-visibility popup, a subtle embedded form, or a shareable landing page.
This article covers all available Omnisend form types, their features, and how to choose the right one for your needs.
Before You Begin
For Omnisend forms to display on your website, the Omnisend JavaScript snippet must be installed first. Without this snippet, popups, teasers, flyouts, and embedded forms will not appear.
For Shopify, BigCommerce, WooCommerce, or plugin integrations (PrestaShop, etc.), the snippet is added automatically when you connect your store.
For custom platforms or API integrations, you must manually add the snippet before the
</body>tag on all pages (see JavaScript snippet guide).
You can collect subscribers to your Omnisend Audience in three ways:
Signup forms created in Omnisend (find more details below);
Third-party form integrations (find more details below);
Store checkout sync (automatic when you connect your store).
Create a Signup Form in Omnisend
To create a new form, go to Forms → Create Form → Select a form type (Popup, Embedded, Landing Page, or Flyout).
💡 Tip: You can change your form type at any time without starting over. In the Form Builder, click anywhere outside the form → Theme Settings → Form Layout → select a new type. This lets you test different form types with the same design.
Omnisend Form Types
Popup
A popup is a window that appears on your website while visitors are browsing. Popups display on specific pages based on your timing settings, after a set amount of time, after scrolling, or when a visitor is about to exit.
Key features:
Multi-step option: Add additional steps to collect more information without overwhelming the visitor in a single view.
Multiple display triggers: Show the popup based on time on page, scroll depth, number of page visits, exit intent (on both desktop and mobile), or custom triggers.
Advanced targeting: Display to selected visitors and on selected exact URLs.
Frequency control: Set how often the popup should reappear if a visitor doesn’t subscribe.
Scheduling: Define start and end dates for time-sensitive campaigns.
Device visibility: Choose to show the popup on all devices, mobile only, or desktop only.
Location targeting: Show or hide the popup based on the visitor’s country.
UTM targeting: Trigger the popup based on specific UTM campaign parameters.
Double opt-in & reCAPTCHA: Ensure only valid subscribers are added to your list.
Best for: High-visibility offers, discount codes, announcements, or capturing immediate attention.
Flyout Form
The Flyout is a variation of the popup form designed to provide a seamless, non-intrusive experience. Instead of appearing suddenly in the center of the screen, it slides in gracefully from the screen edge.
Key features:
Graceful entrance: Slides in from outside the screen rather than appearing abruptly.
Continuous visibility: Stays visible while scrolling; background remains clickable and interactive.
Multi-step option: Add additional steps to collect more information without overwhelming the visitor in a single view.
Mobile-optimized: Designed specifically for mobile devices, adhering seamlessly to screen edges without horizontal margins.
Same behavior settings as popups: All display triggers, targeting, scheduling, frequency, double opt-in, and reCAPTCHA options work identically to standard popups.
Best for: Mobile-optimized, non-blocking forms that don't disrupt the browsing experience.
Embedded Forms
Embedded forms appear consistently on specific pages of your store. You add them using HTML code, making them a permanent part of your site design (like a sidebar, footer, or homepage section).
Key features:
HTML-based integration: Add forms to any page using a simple embed code.
Persistent visibility: Forms remain visible on the page without disrupting browsing.
Flexible placement: Add to homepage sections, blog sidebars, footers, product pages, or any custom location.
Multi-step option: Add additional steps to collect more information without overwhelming the visitor in a single view.
Double opt-in & reCAPTCHA: Ensure only valid subscribers are added to your list.
Out-of-stock targeting: Display forms specifically on out-of-stock product pages (for Back in Stock alerts).
No display triggers needed: Forms are always visible where you place them.
Best for: Always-visible signup areas that blend into your site design.
Landing Page
A Landing Page is a standalone signup page with its own URL, hosted by Omnisend. You can share it on social media, in email campaigns, via QR codes, or anywhere you want to collect subscribers outside your website.
Key features:
Shareable URL: Unique link hosted by Omnisend (no website integration needed).
Automatic redirect after signup: Send subscribers to a thank-you page, product page, or special offer automatically.
Scheduling: Set start and end dates for time-sensitive campaigns (Black Friday, product launches, etc.).
Full creative control: Use headlines, images, videos, social links, CTA buttons, and persuasive copy.
Multi-step option: Add additional steps to collect more information without overwhelming the visitor in a single view.
Best for: External promotion, social media campaigns, influencer partnerships, or event-specific pormotions.
Key Features & Items for Omnisend Forms
All Omnisend forms offer powerful customization options to maximize your signup rate and collect valuable subscriber data. Here are the most impactful features you can add:
Add a Teaser
A Teaser is a small button or tab that stays visible on your page after a popup or flyout closes. When visitors click it, the full form reopens with signup fields.
💡 Teasers give visitors a non-intrusive second chance to subscribe, keeping your form accessible without disrupting their browsing.
To add a teaser to your form, scroll to the bottom menu in the form builder → Click Add option, and select Teaser.
Note: The teaser is available only for pop-up and flyout forms.
Add a Wheel of Fortune
The Wheel of Fortune is an interactive element that lets visitors spin a wheel to win a discount or prize in exchange for their email address.
💡 Wheel of Fortune boosts engagement and signups by offering a fun, gamified way for visitors to win prizes like discounts or free shipping.
In the Form Builder → Items menu → drag Wheel of Fortune into your form → customize wheel segments with your discount codes and win percentages.
Add a Discount Item
The Discount Item displays a discount code directly in your form (either immediately or in the Success Message after signup).
💡 Offering discounts encourages signups by providing clear value, either with a static code or automatically generated unique codes.
Option 1: Display static discount in form
Create a discount code in your store admin → In the Form Builder → Success Message → Drag and drop Discount item → Paste your discount on the righ-hand menu.
Option 2: Send a unique discount via automation
In the Form Builder → enable the form → Create a Welcome Automation Workflow → add the Discount Item → configure unique code settings (expiration, minimum purchase, etc.).
Add Legal Consent
The Legal Consent item is a checkbox that ensures compliance with GDPR (Europe) and TCPA (USA) regulations when collecting email addresses and phone numbers.
💡 Legal consent checkboxes are required to stay compliant, build trust, and collect documented consent for GDPR, TCPA, or custom policies.
In the Form Builder → Items menu → drag Legal Consent into your form → choose GDPR or TCPA template → edit the text and add your privacy policy link.
Add Other Form Builder Items
Beyond teasers, gamification, and discounts, you can add input fields, dropdowns, checkboxes, images, text, videos, buttons, etc., to collect additional data and create engaging forms.
Signup Forms from Third-Party Apps
Integration with Third-Party Apps
In addition to Omnisend's built-in forms, you can integrate third-party signup forms and sync collected contacts to your Omnisend Audience.
ADA Compliance:
Omnisend is committed to making all forms accessible and ADA-compliant. However, due to third-party tools, widgets, or integrations that may be used alongside Omnisend Forms, we cannot guarantee full ADA compliance for all use cases. Please consult with your legal team to ensure your specific implementation meets accessibility requirements.
Ecommerce Store Signup Forms
If your store template includes a footer signup form, it will automatically sync with Omnisend once you connect your store. These forms are part of your design template and typically appear at the bottom of every page.
FAQ
What's the difference between a Landing Page and an Embedded form?
Landing Pages are standalone pages with their own URL (hosted by Omnisend) that you share externally. Embedded forms are added directly to your website using HTML code. Use Landing Pages for social/email promotion; use Embedded forms for on-site signups.
Can I make my Landing Page appear as a popup on my website?
You can convert your Landing Page into a popup under Theme Settings → Form Layout → Popup.
Can I use the same form on multiple pages or websites?
Yes. Here's how it works for each form type:
Popups and flyouts automatically work across all pages of your connected store.
Embedded forms require you to paste the embed code on each page.
Landing Pages can be shared anywhere via their URL.
Looking for quick support? Contact our 24/7 team through in-app chat or by emailing [email protected].