To be able to send your email, SMS, or any other campaigns and automation, you need to collect your customers' opt-ins. Signup forms may help you get more information, and for that reason should be distributed among different pages.

Omnisend provides you with many types of signup forms and integrations to grow your contact list quickly and legally.


Before you start
Omnisend forms and pricing How to create a Signup form in Omnisend
Forms on your website
Forms for sharing
Offering the discount

Before you start

You can collect subscribers on your Omnisend account in three different ways:

  • Signup forms created in Omnisend

  • Signup forms integrations (with 3rd party tools and signup forms present on store's template)

  • Sync subscribers from your store (check-box at the check-out page)

Important note: You can collect email subscribers' or text message subscribers' consent via Omnisend signup forms. Any form you create will be set to collect email subscribers by default. If you wish, you can change the setting in the Content&Design step to collect SMS subscribers only or to collect both email and SMS subscribers. 

A working website with Omnisend snippet present. If you have Shopify, BigCommerce, or are using one of our plugins, like WooCommerce, then your snippet is already there. If you are on custom API integration, refer to step 2 of this guide.

Read this article to learn the different types of forms Omnisend has to offer, and follow the links for step-by-step guides on how to set up each of the forms.

How to create a Signup form in Omnisend

Once you create an account in Omnisend, you'll have a Newsletter Signup form by default under the Forms tab. This form is needed to integrate your website Signup form, if you have one. Learn more about this here.

If you want to create a Signup form in Omnisend you should go to Forms tab → Create form → choose the type of form out of Popup, Wheel of Fortune, Signup bar and Landing page.

Forms on your website

This form automatically appears as a popup on your website, based on the criteria you set. You can edit both timing and targeting of your Popup to make sure it is shown at the right time, on the right page. Adjust the time limits for reappearing of your Popups, to make sure that your visitors are not overwhelmed.

Learn more about Popup.  

Signup bar

This form can be accessed at any time via a button on the screen when browsing your store. Once the button is clicked, a signup form appears. As it can be accessed at any time by your visitor, it does not pop up automatically. And you can choose the pages you want it to be on! Learn more about Signup bar.

Wheel of Fortune

This form will give your visitors a chance to subscribe to your newsletters in a fun way. It will be displayed in your store based on the pages and settings you select and can be recalled at any time. Once closed, it will remain available in the form of a Widget at the position of your preference.

Learn more about Wheel of Fortune.

Forms for sharing

Landing Page

It is a simple, shareable signup form that is published and maintained on our servers. You can use it to collect subscribers on any social network sites, blogs, etc. You can either add it as a link on any website or send it in the newsletter to your prospects. 

A landing page is an excellent form for collecting new subscribers as well as for obtaining additional information about the existing subscribers, such as country details, SMS opt-in, and a lot more!

Landing Page also allows you to add your CSS and HTML to have it custom-styled.

Learn more about Landing Page.

Good to know that you can easily copy and reuse the signup form templates you created!

Note! It's not possible to remove the Omnisend badge on the Free plan.

Form integrations

Integration of signup form present on your store

These are the signup forms that are already present in your store as part of your store design template. They are usually present at the footer of the website. Once you connect Omnisend to your website, you can connect this signup form to work with your account as well.


Integration of 3rd party signup forms

Omnisend offers a number of integrations with third-party email collection services. The integration can be done via API. 

Offering the discount

The form itself doesn't offer a discount, but there are a couple of ways to give your customers the sign-up discount.

Offer the discount in the form Success Message

Under this scenario, you need to create the discount code in your store admin panel, copy it, and then insert it into a text body of the Success Message.

Offer the discount in the Welcome sequence

And the second, the most widespread scenario, is to create a Welcome Email Automation for a specific form and send the discount in the Welcome letter.

If you are on Shopify, you can simply add the Discount content block, generating unique codes for every new subscriber. Otherwise, the discount needs to be created in the store admin but can be added to one of the interactive blocks, including the Discount content block and Gift Box.

Welcome Email


To ensure you are compliant with the different regulations, we provide you an option to enable a detailed consent collection for your Omnisend forms for GDPR (Europe) and TCPA (USA) purposes. Click on the expansion sign and enable the detailed consent collection for the relevant regulation. The consent message will be added to your signup form.

Consent record

Along with the subscription status, the consent records for both Email and SMS channels will be added to the customers' profiles.

Note! Consent record is added only if email address/phone number is submitted via Omnisend Signup forms. If contact subscribes via your store Newsletter Signup form, consent records won't be added.

Later, this information can be used for segmenting your customers and sending your marketing to customers that provided their consent. Find more information on segments here.

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