To be able to send your email, SMS or any other campaigns and automations, you need to collect your subscribers. Regardless of the information you plan on collecting, you need to have multiple ways for your leads to subscribe. 

Omnisend provides you with many different types of signup forms and integrations to grow your contact list easily and legally.


Before you start

You can collect subscribers on your Omnisend account in three different ways:

  • Omnisend provided signup forms on your website
  • Omnisend provided signup forms for sharing
  • Signup forms integrations (with 3rd party tools and signup forms present on store's template)

Important note: You can collect email subscribers' or text message subscribers' consent via Omnisend signup forms. Any form you create will be set to collect email subscribers by default. If you wish, you can change the setting in Content&Design step to collect SMS subscribers only, or to collect both, email and SMS subscribers. 

Read this article to learn the different types of forms Omnisend has to offer and follow the links for step-by-step guides on how to set up each of the forms.

Omnisend forms and pricing


Forms on your website


This form automatically appears as a pop-up on your website, based on criteria you set. You can edit both timing and targeting of your Popup to make sure it appears at the right time, on the right page. Adjust the time limits for reappearing of your Popups, to make sure that your visitors are not overwhelmed. 

Learn more about Popup.  

Signup Box

This form can be accessed at any time via a button on the screen when browsing your store. Once the button is clicked, a signup form appears. As it can be accessed at any time by your visitor, it does not pop up automatically. And you can choose the pages you want it to be on!

Learn more about Signup Box.

Wheel of Fortune

This form will give your visitors a chance to subscribe to your newsletters in a fun way. It will be displayed in your store based on the pages and settings you choose and can be recalled at any time. Once closed it will remain available in the form of a Widget at the position of your preference. 

Learn more about Wheel of Fortune.

Forms for sharing

Landing Page

It is a simple, shareable signup form that is published and maintained on our servers. You can use this to collect subscribers on any social network sites, blogs etc. You can either add it as a link on any website or send it in the newsletter to your prospects. 

Landing page is a great form for collecting new subscribers as well as for collecting additional information about the existing subscribers, such as country details, SMS opt-in and a lot more!

Landing Page also allows you to add your own CSS, HTML, and JavaScript to have it custom-styled.

Learn more about Landing Page.

Good to know, that you can easily copy and reuse the signup form templates you created!


Form integrations

Integration of signup form present on your store

These are the signup forms that are already present on your store as part of your store design template. They are usually present at the footer of the website. Once you connect Omnisend to your website, you can connect this signup form to work with your account as well.


Integration of 3rd party signup forms

Omnisend offers a number of integrations with third party email collection services. The integration can be done via API. 



To ensure you are compliant with the different regulations, we provide you an option to enable a detailed consent collection for your Omnisend forms for GDPR (Europe) and TCPA (USA) purposes. Click on the expansion sign and enable the detailed consent collection for the relevant regulation. The consent message will be added to your signup form.

Consent record

Along with the subscription status, the consent records for both GDPR and TCPA will be added to the customers' profiles.

Later this information can be used for segmenting your customers and sending your marketing to customers that provided their consent. Find more information on Segments here.

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