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Generating API Key

Learn how to generate an API key needed for integrations with other platforms and 3rd party apps.

Ira avatar
Written by Ira
Updated this week

If you want to integrate Omnisend with another software (e.g., a third-party contact form), you can pass data to Omnisend (or get data) via our API. We require an API key for authorization purposes with every request.

Creating an API key

You can create an API key by going to Store Settings → API keys → click Create API key.

The next step is to enter the name of your API key. We suggest typing the name of the app you are trying to connect to. If it matches the name of the selected app, you will need to go through a short installation process and won't need to create the key manually.

If you were not moved to the app installation step after typing the app's name, proceed with the process and choose the permissions the key should have.

There are a few options you can check. The permissions allow access to the following data:

  • Campaigns (allows downloading reports, list of recipients);

  • Contacts (allows creating, editing, downloading, and deleting subscribers);

  • Orders (allows to create, edit, download, and delete orders);

  • Products (allows to create, edit, download, and delete products);

  • Carts (allows to create, edit, download, and delete carts);

  • Events (allows to trigger and get custom events for custom automation).

Permissions are created to ensure your API key only passes through the information you want and does not abuse your integration. You can create a different combination of the permissions, for example, a key that has access only to Contacts data and cannot reach Products or Campaigns.

These permissions are helpful when you're integrating Omnisend extensively into your store. See our documentation to learn more about API integration.

Once you hit the Create API key, you will be able to copy it right away.

If you need help or any other assistance with Omnisend, remember that we are here 24/7 at [email protected].

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