In this article, you'll learn how to integrate Omnisend with the Alloy platform. Alloy is an eCommerce automation platform that allows brands to build workflows between many of the apps in their tech stack, such as Shopify, Google Drive, and Intercom. Once you’ve connected Alloy to your Omnisend account, simply choose from the library of automations and customize as you see fit.

Connect Omnisend with more than 100 apps from the Alloy integrations directory to pass data to Omnisend. When connected, you can trigger any event via that's available in our documentation. Event list can be found in our documentation here.

Step 1. In Omnisend, go to → Apps → Search for Alloy → Click on Connect Now → Copy an API Key.

Step 2. Once you have an API key, create a new workflow in Alloy (you can start from scratch or use one of the recipes that include the Omnisend block already).

Step 3. Inside the workflow editor, you'll need to select the trigger as 1st block inside your workflow. It'll identify when this workflow should work (e.g., trigger this workflow once an hour or every time a new order is placed in Shopify).

Step 4. Choose Omnisend as the second block in your workflow by clicking on the + icon next to the trigger.

Step 5. Choose any action that you want to happen inside Omnisend when the workflow is triggered inside the Alloy, such as Create Contact.

Step 6. In the next step, click 'Add a new account' and paste your Omnisend credentials into the field then press Validate.

Step 7. Proceed to the next step and fill in all the fields that you want to pass to Omnisend.

Step 8. Go back to the Alloy page in the App Market and click Confirm.