Stripe is a payments infrastructure platform enabling businesses to accept credit cards, handle subscriptions, issue refunds, and manage financial flows. Integrating Stripe with Omnisend allows you to leverage payment events (e.g., purchase completed, subscription started, refund issued) to drive more targeted marketing, segmentation, and automation.
Key Benefits
Automatically add customers who make payments or start subscriptions in Stripe into Omnisend as contacts.
Trigger email/SMS flows based on Stripe events (e.g., “payment succeeded”, “subscription canceled”).
Keep contacts in sync (update contact info from Stripe).
Recover failed payments with targeted messaging.
Setup Process
Step 1. Go to the Omnisend App Market and find Stripe. Click the 'Connect now' button.
Step 2. Wait a moment for the page to load, then decide if you want all available events to be passed to Omnisend and click 'Continue'.
Step 3. Click on the 'Grant Access' button below Stripe.
You will need to enter your Secret Key in this step. To find it – go to your Stripe account, go to Developers → API keys, and click Reveal live key or Create secret key, then paste it in this step.
Once done, click 'OK, thank you' and 'Continue'.
Lastly, click 'Start' and 'Confirm'.
That's all! You can come back and enable or disable different events from being captured, or pause everything altogether.
What Data is Passed
Stripe - Payment succeeded
Field | Description |
amount | Amount paid |
reason | Payment reason |
status | Payment status |
invoice | Invoice ID |
statement | Statement text |
invoice_url | Invoice URL |
attempt_count | Number of attempts |
next_retry_at | Next retry date |
payment_last4 | Last 4 digits of the card |
payment_method_type | Payment method type |
Stripe - Canceled subscription
Field | Description |
status | Subscription status |
currency | Currency |
stripe_customer_id | Customer ID |
most_recent_invoice | Most recent invoice ID |
stripe_subscription_id | Subscription ID |
end_of_subscription_date | End of subscription date |
Stripe - New refund
Field | Description |
last4 | Last four digits of the card |
status | Refund status |
invoice | Invoice ID |
currency | Currency |
invoice_url | Invoice URL |
amount_refunded | Amount refunded |
payment_method_type | Payment method type |
Stripe - Payment failed
Field | Description |
last4 | Last four digits of the card |
reason | Failure reason |
status | Payment status |
invoice | Invoice ID |
currency | Currency |
amount_due | Amount due |
invoice_url | Invoice URL |
payment_method_type | Payment method type |
attempt_count | Number of attempts |
next_retry_at | Next retry date |
Stripe - New charge
Field | Description |
last4 | Last four digits of the card |
amount | Charge amount |
object | Object type |
currency | Currency |
charge_id | Charge ID |
payment_method_type | Payment method type |
New subscription
Field | Description |
status | Subscription status |
currency | Currency |
first_invoice | First invoice date |
stripe_customer_id | Customer ID |
stripe_subscription_id | Subscription ID |
Stripe - New payment
Field | Description |
object | Object type |
status | Payment status |
invoice | Invoice ID |
currency | Currency |
created_at | Created at |
capture_method | Capture method |
amount_in_cents | Amount in cents |
received_amount_in_cents | Received amount in cents |
Stripe - New invoice
Field | Desciption |
status | Invoice status |
invoice | Invoice ID |
currency | Currency |
amount_due | Amount due |
invoice_url | Invoice URL |
attempt_count | Number of attempts |
next_retry_at | Next retry date |
amount_in_cents | Amount in cents |
subscription_id | Subscription ID |
Contact created
Field | Description |
First Name | Customer first name |
Customer email | |
Phone | Customer phone |
Use in Automations
Once the data flows into Omnisend, here are ways you can use it:
Welcome or Thank You series — trigger immediately after a “payment succeeded” event
Subscription lifecycle flows — trigger based on subscription start or cancellation
Win‑back / recovery flows — trigger if a refund or failed payment event occurs
Additional Notes
Historical Stripe data (older sales before setup) will not be synced
Rate limits or API quotas of Stripe or the integration may apply
If you didn’t find the answer to your question, reach out to our support team through the in‑app chat or at [email protected]. Our team is available 24/7.