Loop Subscriptions is a subscription management platform for DTC brands. It lets you manage recurring orders, customize subscription settings, and automate customer communications.
Connect it to Omnisend to sync subscription events and trigger targeted Automation Workflows.
Setup Process
Step 1. In Omnisend, go to Apps → Search for "Loop Subscriptions" → Click "Connect Now" → Copy the API Key.
Step 2. Go to your Loop Subscriptions account → Navigate to the Integrations tab → Click "Connect" next to the Omnisend integration.
Step 3. On the Omnisend integration page, go to "Set up instructions" → Paste your API key into the field → Click "Connect".
Step 4. In Omnisend, check the box confirming all steps are complete → Click "Confirm".
The integration is now enabled. You can view all synced events in the Integration Overview report.
Note: Custom events appear in Omnisend only after they're triggered at least once in Loop.
What Data is Synced
After the integration is enabled, Loop sends these custom events to Omnisend:
Loop subscription created
Loop payment attempt failed with retries left
Loop payment attempt failed last retry left
Loop payment attempt failed
Loop order skipped
Loop subscription paused
Loop subscription resumed
Loop subscription canceled
Loop order upcoming
Loop subscription expired
Loop subscription reactivated
Loop order partially processed
Loop order out of stock
Loop customer activation
Loop payment method expiring soon
Loop order processed
Each custom event includes properties you can use with personalization tags to add dynamic content to your emails. For example, include subscription renewal dates in a "subscription created" confirmation email.
Important: Each subscription action (purchase, renewal, cancellation) creates a new order in Shopify. This means order-based Automation Workflows (e.g., Order Confirmation, Order Follow-Up) will trigger for subscription events. Review your Workflow settings to avoid sending duplicate or conflicting messages to subscription customers.
If you have any further questions or require assistance, please contact us at [email protected] or through our in-app chat.