Hiro Analytics is an ecommerce analytics platform built specifically for retention marketing agencies. It helps brands and agencies streamline and deepen their insights into email and SMS campaigns. Hiro provides in-depth analytics, automated reports, and custom dashboards.
For Omnisend users, integrating with Hiro Analytics can provide value by automating campaign & flow performance reporting, comparing retention metrics across stores, filtering out noise (e.g., recurring subscription orders), and getting visual dashboards to inform marketing decisions more rapidly.
Key Benefits
Automate Reporting: Provide granular insights on campaign, flow, list growth, and key retention metrics faster than ever.
Monitor Performance: Monitor client pacing daily so your team can act proactively to hit targets.
Share Externally: Give your clients self-serve access to the data they want to see and save time answering one-off questions.
Before You Begin
To be able to use this integration, you need to have a Hiro Analytics account.
Setup Process
Step 1. log into Omnisend for the corresponding client, go to → Apps → Search for Hiro Analytics → Click on Connect Now.
Step 2. Open another browser tab → log in to your Hiro Analytics account. Once you're in your account, go to the Account tab → click on Manage Accounts.
Step 3. Add Client Name → Select Omnisend as the Email Provider.
Step 4. Click on the option to connect to Omnisend.
Step 5. You’ll be redirected to the authentication page. Click Authorize access → follow the prompts to authorize the connection with Omnisend. It will redirect you back to Hiro.
Step 6. Click the final confirmation button to complete the connection and begin the client onboarding.
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The backfill will take ~24 hours to complete, and you will receive an email notification when it is done.
Step 7. Go back to the tab with Omnisend → check the box that all the steps are done and confirm the changes.
And that's it! Omnisend is now integrated with Hiro Analytics!
What Data is Passed
Here’s a table of typical data fields & events that would be useful for Hiro Analytics from Omnisend.
Data Type | Examples of Fields / Events |
Campaign Metrics | Send time, open rate, click rate, revenue, bounce rate, unsubscribe rate, and campaign names. |
Flows / Automations | Flow names, revenue, deliveries. |
Use in Automations
Even though Hiro is a reporting tool, the insights it gathers can significantly improve how you set up, optimize, and iterate your automated workflows in Omnisend.
Welcome Series Optimization: Use Hiro to see which welcome messages convert best, then refine timing and content inside Omnisend.
Content Iteration: Review top-performing email designs or SMS content and apply those insights to future automation steps.
Omnisend Data Limitations
Because of the way Omnisend’s API is structured, there are a few critical limitations to keep in mind when viewing analytics in Hiro:
No Order-Level Data
Omnisend does not provide order-level attribution details. As a result, Hiro can only display the total revenue attributed to your email and SMS campaigns or flows — not break it down by specific products or customer segments.
No Product-Level Insights in Campaign Deep Dives
Without access to order-level data, Hiro cannot show which specific products contributed to the revenue generated from a campaign.
No Campaign/Flow Creative Visuals
Omnisend does not provide a way to capture the creative asset for each campaign/flow message. As a result, links or previews of those visuals will not be available in Hiro.
No Visibility Into New vs. Returning Customer Revenue
Because detailed order information isn’t available, metrics splitting revenue from first-time vs. returning customers will not appear in your analytics.
No Store-Wide Revenue Comparison
Omnisend’s API does not provide total store revenue data. This means Hiro can’t calculate the percentage of overall store revenue attributed to email and SMS campaigns.No List Growth or Subscriber Data (Yet)
This data is not available in this version of our integration, but it may be possible to add it in future versions.
Differences in Reported Revenue
Hiro is using the Omnisend Reporting API, which aggregates Campaign and Automation revenue based on the day the attributed order was placed rather than the day the message was received.
For example, if someone clicked an email on August 31st but then ordered on September 1st, Hiro would report that revenue as part of September. In contrast, Omnisend would report that revenue as part of August.
This will create a slight difference between Omnisend in-platform revenue reporting (which uses message date attribution) and Hiro (which uses the Reporting API's order date attribution).
Didn't find the answer to your question? Reach out to our support team through the in-app chat or at [email protected] – our team is available 24/7.