A
Abandoned Cart Email: An automated email or sequence reminding customers about products left in their carts without completing a purchase. Includes product details and often incentives to encourage checkout.
API Key: A unique identifier allowing systems to connect and interact with Omnisend's features programmatically. Used for integrations with third-party platforms.
Automation: Predefined workflows that send messages based on customer behavior or events (e.g., Welcome Series, Birthday Emails). Found under the Automation tab.
B
Back in Stock Notification: An email triggered when an out-of-stock product becomes available, notifying interested subscribers.
Bounce: An email delivery failure.
Soft Bounce: Temporary issues like a full inbox.
Hard Bounce: Permanent issues like invalid email addresses.
Birthday Email: An automated email with special offers sent on a customer's birthday to drive engagement and loyalty.
C
Campaign: A bulk email sent to a specific segment of subscribers. Can be one-time promotional emails or newsletters. Found under the Campaigns tab.
Campaign Booster: A feature that resends an updated version of an email campaign to non-openers to improve engagement.
Clickmap: A visual representation in reports showing where recipients clicked within an email.
D
DMARC: Domain-based Message Authentication, Reporting, and Conformance, ensuring the authenticity of email senders to reduce spam and phishing.
DNS Record: Domain Name System settings that help authenticate your emails and improve deliverability.
E
Email Builder: A drag-and-drop tool for creating customized email designs quickly and efficiently.
ESP (Email Service Provider): Platforms like Omnisend that enable businesses to send bulk emails, manage subscribers, and track results.
F
Form Targeting: Specify conditions like page URLs or visitor attributes to control where and to whom signup forms appear.
Frequency Settings: A feature in automation triggers to limit how often a customer receives messages from the same workflow.
I
Import: Add subscriber lists to Omnisend via file uploads or integrations.
Integration: Sync Omnisend with eCommerce platforms (e.g., Shopify, WooCommerce) or third-party apps for streamlined operations.
L
Landing Page: A standalone web page designed to capture email addresses or other lead information.
N
Non-subscribers: Visitors who engaged with your store but haven’t opted in for marketing emails.
O
Open Rate: The percentage of email recipients who opened the email, indicating engagement with your campaign.
Order Confirmation Email: An automated email sent post-purchase to confirm the order details.
P
Placed Order Rate: The percentage of recipients who completed a desired action, such as a purchase, after interacting with an email.
Pop-up Form: A signup form displayed on a website based on conditions like time spent, exit intent, or page views.
Preheader: Preview text displayed next to or below the subject line in an inbox.
Product Picker: A tool for selecting products from your store and adding them to emails with images, prices, and descriptions.
R
Reactivation Email: Emails sent to inactive subscribers to re-engage them with your brand, often using special offers.
Reports: Analytics dashboards showing campaign performance, including opens, clicks, revenue, and device statistics.
S
Segment: A dynamic list of contacts filtered based on behaviors or attributes, such as past purchases or location.
Shipping Confirmation Email: An automated message informing customers of their order shipment details.
Signup Form: Forms to collect subscribers, including pop-ups, embedded forms, and landing pages.
Spamtrap: Fake email addresses used to identify spammers. Avoid using purchased email lists to prevent spamtrap issues.
T
Tagging: Add tags to subscribers based on actions or segments to enable more targeted campaigns.
Template: A pre-designed layout for creating consistent email campaigns quickly.
U
UTM Parameters: Tracking codes added to links to measure traffic and conversions from email campaigns in analytics tools like Google Analytics.
W
Welcome Email: The first automated email sent to new subscribers, welcoming them and setting expectations.
Wheel of Fortune: A gamified signup form where visitors spin a wheel to win discounts or rewards in exchange for their email address.
Workflow: A set of automated actions triggered by customer behavior, such as purchases or abandoned carts.