With Omnisend's email channel, you can send contacts one-time promotional campaigns and trigger-based automated emails — all from the same platform, using the same drag-and-drop email builder.
Before You Start
Before sending your first email, complete these steps:
Connect your store. Go to Store Settings → Connected store and link your ecommerce store to Omnisend. Most automation workflows require a connected store to access order and behavior data.
Verify your sender email address. Go to Store Settings → Domains to verify your sending domain. Then go to Store Settings → Email addresses to verify your sender email. Do not use a free email provider (Gmail, Yahoo, Hotmail, Outlook) as your sender address – this blocks delivery. Use a custom domain address, for example
[email protected].
Email Types Available
Omnisend email falls into two categories:
Campaigns are one-time emails you create, schedule, and send manually. For example, a newsletter, sale announcement, or product launch.
Automation emails are sent automatically when a contact completes a specific action, such as signing up, abandoning a cart, or placing an order. You set up the workflow once; it runs on its own.
💡 With Omnisend's AI Email Optimizer, pre-built templates, and personalization, you can build and send emails in a few clicks.
Campaigns
Email Campaign – Send personalized marketing emails to all contacts or a specific segment.
Automation Workflows
Welcome Email – Send a welcome message to new contacts when they subscribe.
Abandoned Cart and Abandoned Checkout – Remind contacts to complete their order.
Browse Abandonment Email – Send a follow-up when a contact leaves your store without purchasing.
Product Abandonment Email – Reach contacts who viewed a product but did not add it to their cart.
Order Follow-up Email – Follow up after a purchase with a status update or discount for the next order.
Shipping Confirmation Email – Notify contacts when their order has shipped.
Cancellation Confirmation Email – Confirm an order cancellation automatically.
Customer Reactivation Email – Re-engage contacts who have not purchased within a set period.
Birthday Email – Send a birthday message if you collect date-of-birth data.
Back in Stock Automation – Notify contacts when a product they wanted is available again.
Cross-Sell Email – Recommend related products to recent buyers.
Custom Automation Email – Send an email triggered by a custom event you define.
💡 Use segmentation to target specific groups: send a win-back campaign to lapsed buyers, a birthday offer to contacts with a saved date of birth, or a cart recovery email only to contacts who abandoned a purchase above a set value.
Next Steps
Once your sender is verified and your first email type is ready:
Learn how to build your first campaign: Building an Email Campaign.
Set up your first automation: Automation Setup Guide.
Explore the full email builder: Omnisend Email Builder.
Have any additional questions? Talk to us at [email protected] or via in-app chat.