Our webinars explore key topics in ecommerce marketing, including email, SMS, automation, and content marketing, giving you actionable strategies to strengthen your ecommerce efforts. Each webinar is led by industry experts and includes insights you can apply right away.
Below, you’ll find recordings of webinars held by Omnisend in October 2026.
💡 Explore the full library of our webinar recordings on our YouTube channel.
How to Build Your BFCM Campaign Plan
Black Friday Cyber Monday is one of the biggest opportunities of the year — but a strong BFCM campaign takes more than a few last-minute discounts. In this session, we’ll break down a practical framework for building your BFCM plan, based on hundreds of real-world campaigns.
You will learn:
How to plan your BFCM campaign timing and email/SMS frequency.
Which messaging angles to use throughout the BFCM period.
How to approach segmentation without overcomplicating your strategy.
The most common BFCM mistakes brands make — and how to avoid them.
A/B testing for BFCM: Optimize now, succeed when it counts
The worst time to start testing is during BFCM itself. Here's how to run your experiments early so you walk into the season with answers, not guesses.
You will learn:
What to test in Q3 that actually predicts BFCM performance (subject lines, send times, offer framing).
Structuring tests so results are statistically readable, not noise.
Turning Q3 test results into a locked BFCM send calendar.
Too much or too little? Find your sending sweet spot
Some merchants send twice a month and wonder why revenue is flat. Others blast the full list daily and wonder why deliverability tanked. Jem Morey of The Email Ace breaks down how to find the middle ground where volume and metrics both go up.
You will learn:
How to tell whether you're under-sending or over-sending, using data you already have.
How to safely increase volume without spiking spam complaints or unsubscribes.
What "balanced" actually looks like by list size, engagement, and season.
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