Attribuly connects shopper activity and customer segments with Omnisend. Use it to personalize follow-ups based on what shoppers browse, add to their cart, or do in your store.
Benefits
Build follow-ups around browsing, cart, checkout, and signup activity.
Personalize cart emails with product details and a link back to checkout.
Reach customer audiences created in Attribuly through Omnisend segments.
Before You Begin
For Shopify tracking, install the Attribuly app on your store. You’ll enable its App Embed during setup.
Setup Process
Step 1. Connect your Omnisend account
In Attribuly, go to Connections → Sources → Browse All Sources. Find Omnisend, click Connect now, then Connect Omnisend Account. Sign in if prompted, select the Omnisend brand you want to connect, and authorize the connection.
Step 2. Enable event sync
Go to Connections → Destinations → Add destination and select Omnisend. Choose the connected Omnisend account and the events you want to sync, then click Save Configuration.
Complete the destination’s setup checklist, including enabling the Attribuly App Embed in your active Shopify theme. Click Go Live. The destination should show Active and its configuration Completed.
Your event connection is ready. You can create workflows or sync a customer segment whenever you need them.
What Data Is Passed
The Omnisend event destination sends these custom events to identified contacts:
Custom event | Shopper activity |
Active On site - Attribuly SS | Activity on your store |
Added to Cart - Attribuly SS | A product added to the cart |
Checkout Started - Attribuly SS | A checkout started |
Collection View - Attribuly SS | A collection viewed |
Subscribe - Attribuly SS | A signup |
Viewed Product - Attribuly SS | A product viewed |
Event properties describe the activity and its context. The fields available depend on the event:
Field | What it contains |
| The shopper’s browser, such as Chrome |
| The operating system, such as macOS |
| The initial page path for the visit |
| The checkout link used in cart content |
| Cart products and their details |
To see the values received for a contact, go to Audience → Contacts, open the contact, and expand an Attribuly event under Contact activity.
Use Events in Omnisend Workflows
In an Omnisend Automation Workflow, select the relevant Attribuly custom event as the trigger. For a cart follow-up, choose Added to Cart - Attribuly SS. Set the audience, delays, and skip rules alongside your existing cart workflows before enabling it.
For cart emails, use [[event.raw.abandoned_checkout_url]] as the cart button’s link.
Add Dynamic Content, select line items, and use these fields:
Cart content | Personalization field |
Product name |
|
Product image |
|
Price |
|
Compare-at price |
|
Product link |
|
Preview the email with event data before starting the workflow.
Sync Customer Segments
Segment sync uses a separate Omnisend Segment destination. You’ll need access to Segments and this destination in Attribuly.
Go to Customer Retention → Segments in Attribuly and create or choose the customer audience you want to sync.
Open Connections → Destinations → Add destination and select Omnisend Segment.
Select the source audience, the connected Omnisend account, and an existing or new Omnisend destination segment.
Save the configuration and click Go Live.
Attribuly adds a contact custom property named attribuly_segment_code_<segment code>, with the segment code as its value. The destination segment uses that property to identify its members; you don’t need to add it manually.
Open Audience → Segments in Omnisend to view the synced audience and use it in campaigns or workflows. On an individual contact, you can also check the custom property and segment membership.
FAQ
Why don’t I see an event in Omnisend?
Check the Omnisend account selected in the destination, that the destination is Active and configuration is Completed, and that the Attribuly App Embed is enabled in your active theme. Review the destination’s data report, then look for the event under the contact’s Contact activity.
Why is a contact missing from my synced segment?
Confirm that the contact belongs to the source audience in Attribuly and that the Omnisend Segment destination is active. Check the data report and the contact’s attribuly_segment_code_<segment code> property in Omnisend.
Do I need to replace Omnisend tracking?
No. Keep Omnisend tracking enabled while using the Attribuly App Embed.
Need Help? For Attribuly setup or delivery questions, see the Attribuly guide or contact [email protected]. For Omnisend contacts, segments, and workflows, contact us through in-app chat or at [email protected].