Reorbit is a Shopify app for loyalty programs, product reviews, referrals, and retention messages. Connect Reorbit to Omnisend to send loyalty, review, and referral moments as custom events, sync each customer's loyalty standing to their contact profile, and trigger email, SMS, or push automations in Omnisend.
Setup Process
Step 1. In Omnisend, go to Apps → search for Reorbit → click Connect now → copy the generated API key.
Step 2. In Reorbit, go to Settings → Integrations. In the Omnisend section, paste the key and click Connect.
Reorbit checks the key before saving it. When it succeeds, you'll see Connected to, followed by your brand name and the last four characters of the key.
Step 3. Return to Omnisend, check the box I have completed all the steps → click Confirm.
Step 4. Choose which messages Omnisend sends. Connecting doesn't move any message on its own. In Reorbit, go to Settings → Automated messages, open a message, select Omnisend under Delivery, and save. Repeat this for each message you want Omnisend to send.
The change takes effect on Reorbit's next nightly run. Messages that were already prepared still go out on their previous channel. Changing the channel doesn't turn a message on; make sure the message itself is enabled.
Step 5. Let one event reach Omnisend, then build your automation. In Omnisend, go to Automation → click Create workflow → Create from scratch. Under Trigger, open Please select event → choose the Reorbit event, and design your email, SMS, or push message.
Important: The first event doesn't trigger an automation
A custom event only appears in the automation builder after Omnisend has received it once. The first event Reorbit sends registers it, and every send after you build the automation triggers it. The quickest way to register an event is a referral: when a friend claims a referral link, Reorbit Referrals - Referral Claimed reaches Omnisend immediately, while other events wait for the nightly run.
And that's it! Reorbit now sends the selected events to Omnisend.
What Data Is Passed
Reorbit sends the following custom events to Omnisend.
Events marked as nightly are chosen once a night, so a message you switch on today sends from the next run.
The four Repeat events are off by default and send nothing until you turn them on in Reorbit under Settings → Automated messages → Marketing messages.
Referral events have no Delivery setting: they go out immediately to every messaging provider you have connected in Reorbit.
Custom Events
Custom Event Name | Description |
Reorbit Sparks - Loyalty Welcome | Triggered when a customer joins your loyalty program. Nightly. |
Reorbit Sparks - Loyalty Points Reminder | Triggered when a member has unused points. Nightly. |
Reorbit Sparks - Review Request | Triggered when it's time to ask for a product review. Nightly. |
Reorbit Sparks - Review Reminder | Triggered when a review request went unanswered. Nightly. |
Reorbit Sparks - Repeat Replenishment | Sent by the Time to reorder message, when a customer is due to reorder. Nightly, off by default. |
Reorbit Sparks - Repeat Cross Sell | Sent by the You might like this too message, when a customer is a good fit for a related product. Nightly, off by default. |
Reorbit Sparks - Repeat About to Lapse | Sent by the We haven't seen you in a while message, when a regular customer has gone quiet. Nightly, off by default. |
Reorbit Sparks - Repeat Subscription Upsell | Sent by the Subscription offer message, when a repeat buyer is a good fit for a subscription. Nightly, off by default. |
Reorbit Referrals - Referral Claimed | Triggered when a friend claims a referral link. Immediate. |
Reorbit Referrals - Referral Completed | Triggered when a referred friend's order earns the advocate their reward. Immediate. |
Event Properties
Use these properties to personalize messages. They appear in the automation builder once the event has been received.
Property | Description |
sparkType, occurredAt | On every Sparks event: which message it is and when Reorbit chose the moment. |
products, productCount | On every Sparks event (empty for loyalty events): the products the message is about, each with title, image URL, product URL, price, variant title, and SKU. |
reviewUrl, ratingUrls | On each product in Review Request and Review Reminder: a link to the review form, plus the same link pre-rated for each star from 1 to 5. Links are valid for 180 days. |
orderId, orderNumber, orderCount, customerId | On Review Request and Review Reminder: the order the review is about. If orderCount is more than 1, the request covers several orders. |
pointsBalance, joinedAt, daysSinceJoining | On Loyalty Welcome: the starting balance and when the customer joined. |
pointsBalance, lastActivityAt, daysInactive | On Loyalty Points Reminder: the unused balance and how long the member has been inactive. |
Contact Properties
Every Sparks event and Referral Completed for the advocate also updates the contact's custom properties. Referral Claimed doesn't, because the friend may not be a customer yet.
Use these properties for segments and workflow conditions, such as contacts with more than 500 points or in a specific VIP tier.
Property | Description |
loyaltyPointsBalance | Points available now. |
loyaltyLifetimePointsEarned, loyaltyLifetimePointsSpent | Total points earned and spent since joining. |
loyaltyRewardsAvailableCount | How many rewards the customer can redeem right now. |
loyaltyDiscountsUnredeemed | Rewards the customer holds but hasn't used, each with title, code, type, value, and expiry date. |
loyaltyTierEntryActive, loyaltyTierEntryActiveSlug, loyaltyTierEntryDate | The customer's current VIP tier and when they reached it. |
💬 Learn more: Create & Manage Custom Events in Omnisend.
FAQ
Why didn't my first event trigger my automation?
Omnisend only offers a custom event in the automation builder after it has been received once. The first send registers the event. Build the automation after that, and the next send triggers it.
I switched a message to Omnisend, and nothing happened that evening. Why?
The change takes effect on the next nightly run, and anything already prepared goes out on its previous channel. Check again after the next run, and make sure the message itself is enabled in Reorbit.
Does Reorbit subscribe my customers in Omnisend?
No. Sending an event creates or updates the contact, but Reorbit doesn't change their subscription status. Your automation can send email, SMS, or push, as long as the contact has the relevant consent in Omnisend.
What should I check if events don't arrive in Omnisend?
In Reorbit, go to Settings → Integrations and click Test connection. If Reorbit says Omnisend is rejecting the key, go to Apps in Omnisend, remove Reorbit, then reinstall it to get a new API key. Then paste the new key in Reorbit using Replace key.
If Reorbit says it couldn’t reach Omnisend, wait for the next check: events keep being sent, and failed ones are retried. If the issue persists, contact our Support Team.
Didn't find the answer to your question? Reach out to our Support Team through the in-app chat or at [email protected] – our team is available 24/7