Spinnio is a Shopify popup app that helps you collect email addresses through spin-to-win games and discount offers. Connect Spinnio to Omnisend to send opted-in email contacts directly to your audience and follow up with campaigns and automation workflows.
Benefits
Grow your email audience with a gamified popup.
Encourage signups with Shopify discount codes.
Send opted-in contacts to Omnisend automatically.
Identify Spinnio contacts with a subscriber tag.
Before You Begin
Install Spinnio on your Shopify store.
Create an API key for the Omnisend brand you want to connect, with Contacts: read and write permissions.
Setup Process
Step 1. In your Shopify admin, go to Apps → Spinnio Wheel Spin → Integrations. Under Sources, select Omnisend.
Step 2. Paste your Omnisend API key into the API key field. Under Fields to sync, select Email. Keep spinnio as the Subscriber tag.
Step 3. For a single opt-in setup, leave Use double opt-in where supported unchecked. Select Enabled and click Save.
Step 4. Use Send test contact with an email address you control. In Omnisend, go to Audience → Contacts, search for that address, and open its profile to check that the contact arrived.
Step 5. Open your Spinnio campaign and include a marketing-consent checkbox so shoppers can choose whether to subscribe. Review the email field, consent text, prizes, and display rules.
To show the popup on your storefront, go to Online Store → Themes → Customize → App embeds, turn on the Spinnio embed, and save.
What Data Is Passed
Spinnio syncs the following contact data to Omnisend:
Data | Description |
Email address | The email address the shopper enters in the popup. |
Email subscription status | Contacts who select marketing consent are added as subscribed when double opt-in is off. |
Tag | The |
Important Notes:
Spinnio’s direct integration syncs contacts who check marketing consent. To also sync wheel participants who don’t opt in, enable ‘Add shopper to Shopify customers’ in Spinnio and keep Shopify connected to Omnisend.
New contacts will sync through Shopify as non-subscribed.
FAQ
Does everyone listed in Spinnio’s Subscribers page appear in Omnisend?
No. Spinnio’s Subscribers page lists popup entries. The direct Omnisend connection sends only contacts who select the marketing-consent checkbox.
Where can I find the shopper’s prize and discount code?
Go to Spinnio → Subscribers. Each entry shows the campaign, prize, and discount code.
What should I check if a contact doesn’t appear in Omnisend?
Check that the shopper selected marketing consent, the Omnisend provider is enabled, Email is selected under Fields to sync, and your settings are saved. Make sure the API key has Contacts: read and write permissions and that you are looking in the Omnisend brand associated with that key.
For help with your popup or Spinnio settings, open Help in Spinnio. For help with Omnisend, reach out to our Support team through the in-app chat or at [email protected] — our team is available 24/7.