Mage Loyalty is a Shopify loyalty program app that helps businesses manage points, VIP tiers, cashback, referrals, rewards, and wishlists. Connect Mage Loyalty to Omnisend to sync loyalty data and trigger Automation Workflows based on customer activity.
Benefits
Sync points, rewards, VIP tiers, and loyalty dates to Omnisend.
Trigger Automation Workflows based on loyalty activity.
Send personalized messages about points, rewards, referrals, and cashback.
Create segments using loyalty and membership data.
Send wishlist reminders, back-in-stock alerts, and price-drop notifications through Omnisend.
Setup Process
Step 1. In Omnisend, go to Apps → search for Mage Loyalty → click Connect now → Copy API Key.
Step 2. In your Shopify admin, go to Apps → Mage Loyalty → Integrations. Find Omnisend and click Connect.
Step 3. Paste the copied API key into the API Key field and click Save API Key.
Step 4. In Mage Loyalty, select the events you want to send to Omnisend.
Step 5. In Omnisend, check the box I have completed all the steps → click Confirm.
What Data Is Passed
Mage Loyalty syncs the following custom properties to Omnisend:
Property name | Example value | Description |
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| The customer’s current points balance. |
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| The cash value of the customer’s points balance. |
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| The customer’s lifetime points earned. |
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| The total number of points the customer has redeemed. |
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| The customer’s current VIP tier. |
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| The next VIP tier available to the customer. |
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| The number of points needed to reach the next VIP tier. |
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| The customer’s date of birth. |
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| The date when the customer enrolled in the loyalty program. |
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| The date and time when the customer’s loyalty data was last synchronized. |
Mage Loyalty sends the following types of custom events to Omnisend:
Event category | Examples |
Loyalty | Points Awarded, Points Pending, Bonus Points Awarded, Reward Redeemed, VIP Tier Changed, Points Expiry Soon, Gift Reminder, Birthday, Mage Welcome |
Referral | Referral Invite Sent, Referral Claimed, Referral Reward Earned |
Cashback | Cashback Credited |
Wishlist | Wishlist Reminder, Wishlist Back in Stock, Wishlist Price Drop |
💬 Learn more:
Event Details
Points Awarded tracks points earned through purchases, actions, or other activities.
Points Pending tracks points awaiting approval, such as points held during a refund window.
Bonus Points Awarded tracks flat bonus points from a tiered bonus campaign.
Reward Redeemed tracks when a customer redeems points for a reward or discount.
VIP Tier Changed tracks when a customer moves up or down a VIP tier.
Points Expiry Soon tracks when points are due to expire within 7 days.
Gift Reminder tracks when a gift occasion reminder is sent.
Birthday tracks when a customer earns points on their birthday.
Mage Welcome tracks when a customer creates an account or a guest becomes a registered customer.
Referral Invite Sent tracks when an advocate sends a referral invite.
Referral Claimed tracks when a referred customer claims a referral discount code.
Referral Reward Earned tracks when an advocate earns a reward after a friend makes a purchase.
Cashback Credited tracks when cashback is credited as store credit.
Wishlist Reminder tracks reminders for items that remain on a customer’s wishlist.
Wishlist Back in Stock tracks when a wishlisted item is back in stock.
Wishlist Price Drop tracks when a wishlisted item decreases in price.
FAQ
Can I use Mage Loyalty data in segments?
Yes. Use properties such as magePointsBalance, mageVipTierName, and mageNextVipTierName to create targeted segments.
What should I check if loyalty data doesn’t appear in Omnisend?
Check that:
You copied the correct API key.
You pasted the key into the Mage Loyalty Omnisend integration.
The integration is connected.
The required events are enabled.
Didn't find the answer to your question? Reach out to our Support team through the in-app chat or at [email protected] – our team is available 24/7.