Checkout Review puts verified customer reviews and trust signals on the Shopify checkout page, the moment shoppers are most likely to hesitate. Instead of leaving social proof on the product page, brands can show real reviews right where the buying decision is made, helping turn more of the traffic they’ve already paid for into orders.
Alongside reviews, merchants can add trust badges, FAQs, banners, and countdown timers to checkout, all styled to match the store’s brand. Everything is managed from one simple dashboard, with multi-store support for brands running several markets.
Benefits
Follow up on review engagement: reach shoppers who read or clicked a review at checkout but didn't complete their order.
Show the right products: each event includes the products in the cart, the review the shopper interacted with, and a link back to their checkout.
Segment engaged shoppers: checkout review details are saved on the contact, so you can use them in Omnisend segments.
Keep consent intact: the integration doesn't change shoppers' email marketing consent.
How It Works
Data is sent from Checkout Review to Omnisend. About 5 minutes after a shopper with an email clicks or reads a review at checkout, Checkout Review sends the Checkout Review Engaged custom event to Omnisend.
At the same time, the shopper is added or updated as an Omnisend contact, tagged checkout review engaged, and checkout review details are saved as custom properties on the contact.
Shoppers' email marketing consent isn't changed. Omnisend applies your own subscription settings.
Setup Process
Step 1. In your Shopify admin, go to Apps, open Checkout Review, and select Integrations.
Step 2. Find Omnisend and click Connect.
Step 3. In the Event name field, keep the default name Checkout Review Engaged or enter your own. This is the custom event name you'll select as the trigger in your Omnisend automation.
Step 4. Click Connect with Omnisend and authorize access to your Omnisend account when prompted.
Step 5. Return to Checkout Review and confirm that Omnisend shows as connected.
Once connected, Checkout Review checks the connection with Omnisend and starts sending events.
Prefer an API key? In Step 4, click Use an API key instead, paste your Omnisend API key, and click Connect. To create a key, follow Generate an API Key in Omnisend.
What Data Is Passed
Custom Events
Custom Event Name | When it fires |
| About 5 minutes after a shopper with an email clicks or reads a review at checkout. |
Custom Properties
Property Key | Description |
| Shows that the contact engaged with a checkout review. |
| When the contact last engaged with a checkout review. |
| The contact's most recent interaction with a checkout review. |
| The link to the contact's checkout from their most recent engagement. |
Create Automation Workflows with Checkout Review Event
You can use the custom event sent to create Automation Workflows in Omnisend. Go to Automation → Create workflow → Create from scratch. In the trigger area, select your custom event.
Note: The custom event must be synced to Omnisend at least once before you can select it as an automation trigger.
Here are example workflows you can build:
Checkout follow-up: create an automation triggered by
Checkout Review Engaged, add a delay, and send an email that shows the products from the cart and a button that links back to checkout.Social proof reminder: send shoppers who engaged with a review an email that highlights the reviewed products and other customer reviews.
Engaged-shopper segment: create a segment of contacts with the
checkout review engagedtag or thecheckout_review_engagedproperty and target them in campaigns.
💬 Learn more: Create and Manage Custom Events in Omnisend.
FAQ
When is the event sent?
About 5 minutes after a shopper with an email clicks or reads a review at checkout. If you want to trigger an event now, click "Send Now" button near Omnisend's app in Checkout Review.
Are events sent for shoppers without an email?
No. Events are sent only for shoppers who have an email.
What should I check if the Checkout Review Engaged event doesn't appear in Omnisend?
Omnisend shows as connected in Checkout Review under Integrations.
You authorized the correct Omnisend account, or, if you used an API key, the key is valid and from the correct Omnisend store.
The shopper entered an email at checkout.
If the issue persists, uninstall and reinstall the app.
Didn't find the answer to your question? Reach out to our Support team through the in-app chat or at [email protected] – our team is available 24/7.