Sending your campaigns and automated emails through your own domain is one of the most recommended things while talking about better deliverability. In our previous articles, you can find more useful information and learn about SPF & DKIM records.

In this article, you will find out how to automatically generate and add records to your DNS provider correctly.

Contents

Before you start
Check your current domain setup
Add Sender's domain add-on to Standard plan
Custom domain setup process
Adding records to your DNS settings

Before you start

  • If you're not sure whether you're sending campaigns/automated emails through a shared or dedicated domain, you can quickly check it in your Store Settings. Jump here for step-by-step instruction.
  • Domain signature is free for Pro and Enterprise Omnisend plan users.
  • Domain signature menu is available for paid plan users only. Customers on the Standard plan can add this functionality as an add-on for an $89 one-time fee.
  • Test emails are always sent through the shared domain and can't be assigned to a custom one.


Check your current domain setup

To check whether you are using a shared or dedicated domain, go to your Store settings -> Settings and check if you see Sender's domain option.

If you have Sender's domain tab already, you can check which of the options is enabled for you, whether it is a Shared domain or a Custom one. If you don't see this tab in your account settings, you are sending through the Shared domain.

Add Sender's domain add-on to Standard plan

Customers on the Standard plan should purchase Custom domain set-up as an additional feature for an $89 one-time fee. You may find the option to buy this add-on in Store settings -> Pricing Page (the first page that you see in Store Settings) -> scroll down to the Pro plan feature section.

Once you do this, you need to log-out from your store, log-in again, and check if the Sender's domain tab has been added to your Store Settings.


Custom domain setup process

  1. You will find Sender’s domain settings in Store settings -> Settings -> Sender’s domains

2. In order to sign your own domain, choose Custom domain option -> click + Add a domain button

3. Select your preferences under the 'Domain usage' heading.

As we are using a different infrastructure for Campaigns and Automation emails, we will ask you to specify what kind of emails you would like to send through those domains in advance.

4. Provide the exact domain (or sub-domain) that you want to use for your Campaigns and/or Automation.

Remember that if you want to create records for both: Campaigns and Automation, you need to add two different domains. It can be two domains, two sub-domains or a domain and a sub-domain mix. The decision is completely up to you!

Note: You will need to add our provided records to your DNS, so we recommend using a domain name which is the same as your store web, for example, @storename.com. Consequently, the right choice for the subdomain is something that contains your store name: @info.storename.com; @news.storename.com; @email.storename.com, etc.

5. When the domain (or sub-domain) is added, simply proceed by clicking the Continue to authentication button

On the Domain authentication page, you will be provided with the records that you need to add in the settings page of your DNS provider.

Adding records to your DNS settings

Keep in mind that sometimes different DNS providers have different rules for adding those records. You can find the instructions provided by the most popular DNS providers in our article here. If you face any problems, we highly encourage you to follow our troubleshooting tips. However, if you don't find them helpful, reach out to your DNS provider for more detailed and personalized instructions.

Don’t know who your DNS provider is? You can easily find it out here.

Once your records are added, click the Verify records button for us to verify your records on our end.

Important note: verification may take some time, so be patient. To check if your records are added correctly, we recommend you to follow this link and paste your domain name in both SPF and DKIM parts. If something is not correct, you will be able to see all the errors there.

For the DKIM record, you will be requested to enter the DKIM selector that is the part before ._domainkey. However, it might be different for some of the domain providers, for example, GoDaddy domain provider requires a full DKIM selector (including ._domainkey and subdomain name) - smtp._domainkey.shop.


In the main Sender‘s domain page you will be able to see all your added domains, their statuses, and usage. On the same page you will be able to delete your domain or sub-domain if needed.


Have any questions or need assistance? Reach out to our Support.

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