Omnisend offers a selection of plans suitable for any business owner, debunking the myth that email marketing is only for large corporations with deep pockets.

Being a top email marketing provider, we ensure that effective email marketing comes with a manageable price tag, as we provide relevant marketing for relevant prices at Omnisend.

Best for: Starting businesses or those wanting to try Omnisend. On the Free plan, use all Omnisend features for $0/month. Send up to 500 emails/month to a maximum of 250 unique contacts. No credit card required. Upgrade whenever you feel ready.

Best for: Growing and mid-size businesses focused on email marketing activities. Starting at $16/month, get access to most Omnisend features, unlimited push notifications, chat with live support, and a dedicated Account Expert (for plans $400/month or higher), among other benefits.

Email credits: Contact count × 12 per billing cycle (e.g., 3,000 contacts = 36,000 emails/month).

Best for: High-volume senders who want to unlock advanced AI features. Starting at $59/month, send unlimited emails and push notifications. Add SMS to your plan with volume-based pricing starting at $0.007/SMS. Work with dedicated support and an Account Expert (for plans $400/month or higher) to bring your business to the next level.

Use the table below to compare features across Free, Standard, and Pro plans.

Omnisend offers a starter discount for users who choose to pay for 3 months upfront when subscribing to one of our paid plans for the first time. This discount allows you to save 30% off the monthly subscription price for the first three months.

Standard Plan:

Pro Plan:

After the 3-month period, billing will revert to the regular monthly price unless you opt for another payment plan. The discount only applies to the first 3 months of your subscription and can only be used once during your first upgrade to a paid plan.

You're billed for:

Why this matters: Your bill reflects both marketing subscribers AND checkout customers. This is why your billable contact count may be higher than your "subscribers" count, and why your pricing can increase even if your subscriber count stays stable. Learn more about contact statuses.

To check your billable contacts list, you can create a segment like this:

Go to Audience → Segments → Create segment → Create from Scratch → Add filters:

Ensure that you have applied identical rules to your segment:

Omnisend plans have three types of limits:

Omnisend pricing is based on billing tiers. We automatically adjust the billing tier as your list grows or shrinks.

If your contact list is more extensive and you want to know the tier's price, check it here: www.omnisend.com/pricing/.

Or contact our support at [email protected], and they'll provide you with the information. The pricing page also includes a billing calculator where you can input your contact count to estimate your subscription costs more accurately.

To subscribe to one of our paid plans, click on your store name in the left menu of the screen. In the dropdown menu, click the View our plans button.

Select the plan you want to subscribe to and click the Get this plan button.

You'll be asked to confirm your choice and provide your credit card details in the next step.

Once you click the Add card button, you'll be charged the amount shown on your screen and immediately moved to the selected plan.

To change your plan, go to Store Settings → Pricing and usage → Manage. You can change your subscription to downgrade to the cheaper plan on the Manage your Plan page.

When you change your plan, the overpaid amount is used for the next payment. For example, when upgrading from a Standard to a Pro plan, we shift your billing cycle but discount the price. The same thing happens with the cheaper plan. The billing cycle restarts, but the overpaid amount is used for the next payment(s).

.

You paid $70 for Standard 15 days ago. Your billing cycle is 30 days, but you are upgrading to Pro ($105) now. Since you used Standard for only half the cycle, you have ~$35 remaining credit. You'll pay ~$70 for Pro (instead of $105), and your billing cycle will restart immediately.

If you need to downgrade your plan, you can do so through your Store Settings. Go to Store Settings → Pricing and usage → Plan overview tab → click the three-dot menu → select Cancel plan. 

You can also freeze your account for a $50 USD + VAT one-off charge, using the Keep your data for 12 months option.

The self-cancellation wizard is there to help you make up your mind and provide feedback on what could have been done better or what made you decide to downgrade.

Once you answer a couple of quick questions, your downgrade to the Free plan will be confirmed. You will still have your paid plan (Standard or Pro) until the end of your current billing cycle, but once it ends, you will no longer be billed, and your account will be returned to our Free plan.

Want to reduce your bill without losing contacts?

If you’re on the Standard plan, you can access Personalized Content features by purchasing them as a paid standalone add-on. The add-on pricing is based on your billable contacts’ pricing tier, meaning you can enhance your campaigns with Pro-level features without fully upgrading your plan.

You can purchase the add-on directly when trying to use one of the included features (for example, in the Email Builder when adding Product Recommenders or Conditional Content) or from Store Settings → Add-ons by clicking Get add-on.

If you're on the Standard plan, you can access Personalized sending time by purchasing it as a paid standalone add-on. The add-on pricing is based on your billable contacts' pricing tier – the same pricing structure as the Personalized Content add-on.

👉 Pro plan users already have this feature included at no extra cost.

👉 If upgrading to Pro is more cost-effective than the add-on, you'll see the upgrade option instead, ensuring you always get the best value.

👉 Legacy Pro plan users will gain access to Personalized Sending Time automatically when they migrate to the current Pro on October 26, 2026.

You can purchase the add-on directly when trying to use the AI-powered options in the Optimize Send Time for Better Performance section of the Review step, of your campaign or from Store Settings → Add-ons by clicking Get add-on.

View active add-ons under Store Settings → Pricing and usage → Add-ons tab.

How do I calculate how many emails I can send?

On Standard, email credits = your billable contacts × 12. Example: 3,000 contacts = 36,000 emails/month. Check your remaining credits in Store Settings or the left menu. The Pro plan has unlimited emails.

Why is my price increasing even though my subscriber count is stable?

Pricing is based on billable contacts (subscribers + non-subscribers). Non-subscribers include abandoned cart contacts, customers who purchased without subscribing, and imported contacts who haven't opted in. To reduce costs, unsubscribe inactive contacts or contact support about fixed tier pricing based on subscribers only.

What happens if I exceed my email sending limit?

On Standard: You cannot send campaigns, and contacts who trigger automations will be canceled from workflows until your cycle renews or you upgrade.

On Free: You'll be prompted to upgrade when you hit 500 emails.

You can always upgrade mid-cycle – charges are prorated based on remaining days.

Can I control my pricing if my contact list fluctuates?

If your billable contact count changes frequently due to non-subscribers (e.g., abandoned carts, bots), contact our Support team and ask about fixed tier pricing. This option lets you pay based on a set contact reach instead of total billable contacts, giving you more predictable billing. Minimum tier is based on your subscriber count.

This feature is in BETA for specific users to receive feedback and determine what's best for their businesses.

This feature allows you to control your pricing tier instead of having it assigned automatically based on the total billable contact count. You can choose the reach you'd like to have and pay only for it. Please note that you won't be able to select the tier with fewer subscribers than you have in your Omnisend audience. This feature also comes with the perk of an unlimited contact list, which means you no longer need to delete or unsubscribe from contacts to control the price.

Once you select the billing tier, you will be limited in the number of contacts you can send email campaigns and automations to and the number of email credits you get for a month.

Why does my bill come in a different currency?

Omnisend is charging your card in USD. Prices do not include VAT. Nevertheless, your bank might convert the charge to local currency if applicable.

On the Free plan, can I upload more than 250 contacts?

Yes, you can upload as many contacts as you need to Omnisend. However, you'll be able to send email campaigns only to a maximum number of contacts per plan. E.g. On the Free plan, there is a max of 250 contacts. You upload 300 contacts. You can send emails to 250 contacts (50 won't get an email).

If you have more contacts on your list than the allowed maximum, to send a campaign, you need to create a segment not larger than the permitted contact limit and use that segment for sending a campaign.

If a contact is in multiple segments, will I be charged twice?

No. We don't charge you for duplicate contacts. Unlike other email marketing platforms, we count your subscribers only once, no matter how many segments they belong to.

What if I have 10,000 SMS subscribers and 10,000 email subscribers, all of which are overlapping? Would I be billed for 20,000 subscribers?

No. You will only be billed per active subscriber, regardless of the subscribed channel. In this case, you would be billed for 10,000 subscribers.

What payment methods do you accept?

Currently, we accept card payments via self-service only:

Discover, Diners Club, JCB, and UnionPay cards are not supported.

What happens if I add more contacts than what I paid for?

Our system will automatically detect if you import more contacts to Omnisend and ask you to upgrade your pricing plan to the next billing tier.

Which plans include SMS?

SMS access depends on when you subscribed to a paid plan:

If you subscribed to a paid plan before May 4, 2026 (legacy pricing):

If you subscribe to a paid plan on or after May 4, 2026:

I want to send SMS messages. How will I be charged?

On the Pro plan, you can add SMS to your subscription with volume-based pricing. You can purchase SMS credits as a subscription starting at $0.007/SMS with tiered volume rates. Configure your SMS subscription in Store Settings → Pricing and usage → SMS credits.

Subscribed before May 4, 2026 (legacy pricing):

How does volume-based SMS pricing work?

SMS subscription uses tiered volume rates – the more you send, the lower your per-message cost:

To estimate your costs, check the SMS pricing page for your recipient countries.

Volume pricing benefits high-volume senders – if you send 10,000+ SMS per month, you'll pay less per message than with flat-rate pricing.

Do unused SMS credits expire?

Yes. SMS credits expire after 60 days. If you don't use all your credits in one month, they roll over to the next 30 days. Only credits from your last billing period roll over – for example, September credits carry to October but expire before November.

I need help deciding: should I choose a Pro or Standard plan?

The top reasons why users choose the Pro plan over Standard include unlimited email sends, advanced AI features (dynamic content, personalized product recommendations), access to SMS with volume-based pricing, and priority support from a dedicated Account Expert (for all Pro plan users with >$400/month plans). If you send high email volumes or want to use SMS and advanced personalization, the Pro plan delivers the best value.

What happens if I subscribed to Pro before May 4, 2026?

Your brand is currently on Legacy Pro. Legacy Pro will move automatically to current Pro on October 26, 2026. You do not need to take any action.

Before migration, Legacy Pro continues to include SMS credits with the Pro plan. After migration, new SMS credits will no longer be included.

Depending on your last 30 days of SMS usage, an SMS Credits Subscription may be added automatically - you do not need to set it up. Its first billing date aligns with your existing Pro billing cycle, not October 26. If you do not want the subscription, you can change or cancel it before that date.

Any unused Legacy Pro SMS credits carry over and remain available until 60 days after their original issue date. Your existing scheduled SMS campaigns and automation workflows will continue sending using those available credits. If credits run out before your first refill date, you can top up or purchase/update your SMS subscription without waiting.

I'm on legacy pricing (subscribed before May 4, 2026). What happens to my SMS access if I downgrade or cancel?

If you downgrade from Pro to Standard or Free:

If you cancel your paid plan completely:

What if I need to send more emails than my monthly limit?

If or when you exceed your email sending limit on a Free or Standard plan, we'll give you the option to upgrade your plan (and we'll send you a friendly email too). You'll always be asked to confirm an account upgrade before it happens. Meanwhile, you can keep reaching the maximum number of clients you have. Users on the Pro plan can send unlimited emails per month; however, our fair use policy applies to comply with our anti-spam policy.

My brand is on Legacy Pro. What should I know about the migration?

Legacy Pro is being retired. Your brand will move automatically to the current Pro plan on October 26, 2026. No action is required from you.

Here's what changes and what doesn't:

For account-specific questions, contact our Support team.

Do you offer hands-on migration and onboarding support?

Yes. Brands that have more than 250 contacts are assigned a dedicated Onboarding Manager and an Account Expert who provide personalized migration and onboarding support. They will help you move your templates and flows from your previous platform, import contacts, and guide you in setting up your first campaigns and automations.

Yes. You can submit a migration request through our migration request form, and our team will assist in transferring your templates and automation flows to Omnisend.

I want to get dedicated support to set everything up. Can I contact an Account Expert?

All Standard and Pro plan users with >$400/mo plans get a dedicated Account Expert who provides migration support, helps set your first automations & campaigns, and offers ongoing personalized support to ensure you're making the most of Omnisend. 

How can I remove the Omnisend watermark/logo?

Please note that the Omnisend logo can only be removed from your Forms and Emails if you are subscribed to one of our paid plans, such as the Standard or Pro plan. If you are on a paid plan, you can follow these steps to remove the logo: 1. Open the Form or Email in its respective builder. 2. Click on our watermark. 3. Remove it by clicking on the Bin icon, which will automatically appear.