If you're already thinking about post-purchase communication, what could be more valuable than knowing which products your customers have purchased? With Omnisend, you can create segments based on various product characteristics and send highly targeted cross-sell messages to drive repeat purchases.
Creating a Cross-Sell Segment
To build a cross-sell segment, start by identifying contacts who have purchased specific products. Go to Segments → Create segment → Create from scratch → Add filter → Ordered product → Product title is.
You can also segment your contacts based on the product collection, tag, or vendor.
The list of product-specific filters includes, but is not limited to:
Product collection (Raw/Product/Collections/Title)
Product collection ids (Raw/Product/Collections/Id)
Product ID (Raw/Product Id)
Product tags (Raw/Product/Tags)
Product title (Raw/Title)
Product variant name (Raw/Variant Title)
Product vendor (Raw/Vendor)
By combining different rules, you can identify which products are most popular among high-value customers or discover commonly purchased categories. Use this data to build segments and target contacts with related or frequently bought-together products.
Using Cross-Sell Segments
Once you've created a cross-sell segment, you can use it in a variety of targeted messaging strategies to increase engagement and boost revenue:
Send targeted campaigns promoting a specific product collection to contacts who have previously purchased from that same collection.
Create cross-sell automations that use conditional splits to deliver different messages based on the segment a contact belongs to, tailoring content to their past purchases.
Use segments in signup forms to promote exclusive discounts for specific customer groups, making your offers more personalized and relevant. Learn how to target a specific segment in forms.
By delivering the right message to the right audience, these strategies can help improve conversion rates, drive repeat purchases, and ultimately grow your revenue.
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