With Omnisend segments, you can target cart abandoners on multiple levels. In addition to sending them automated messages, you can use these segments for targeted Facebook and Google Ads, helping bring shoppers back to their cart to complete their purchase.
Creating a Segment of Cart Abandoners
To create a segment of cart abandoners, go to Audience → Segments → Create segment → Create from scratch → Add filter → select Added product to cart.
The Added product to cart filter is by default set to segment all contacts that have added any products to their cart at any time. However, you adjust the filter settings based on your preference.
For example, if you want to focus on recent cart abandoners, you can set a time range, such as the last 15 days. You can choose a shorter or longer timeframe depending on your goals.
⚠️ Important: We strongly recommend adding a Placed order filter to exclude contacts who have already completed a purchase. Set the filters as follows:
Added product to cart in the last X days AND Has not placed order in the last X days.
You can also refine your segment using additional filters, such as targeting contacts based on specific products or collections they added to their cart, or by the total value of their cart. This helps you deliver more precise messaging and ads.
💡 Want to create a segment of contacts who entered your Abandoned Cart automation? Simply add a Tag block in your workflow, then use that tag to build your segment.
That's it! We are done with the segment, and we can move to using it in Ads!
Syncing Segment to Facebook or Google
After you save your segment, go to your Segments list → click the three dots next to your segment → click Sync to Google or Facebook.
You’ll then be prompted to choose the platform you want to sync your segment with.
From there, follow the steps to complete the sync and start designing targeted ads. The segment will update automatically, ensuring you always have a fresh audience of cart abandoners to retarget.
💡 You can follow this same process for any type of segment. For example, you might create a cross-sell segment and use it to run targeted ads through Facebook or Google Ads.
If you still have some questions, feel free to reach out to our Support Team via in-app chat or at [email protected].