Before you send Email Campaigns and enable Automation workflows, you may want to check the result your customers will see in their inboxes.

In this article, we will let you know about available options.


Preview message design in the editor
Send a test message
Testing in real conditions
Links in the test emails

In Omnisend, you can find different options to review the design of your emails:

  • Preview your message design in the editor;

  • Send a test message;

  • Send Campaign to the test Segment;

  • Trigger Automation workflow in real conditions.

Preview message design in the editor

Each channel has its way of previewing the layout of the message. To preview your Email message in the Email Campaign and Automation workflow, you may use the Preview option at the top right corner. Click on a small arrow at the top right corner -> Click Preview.

Here, you may preview the email design for both Desktop and Mobile devices by clicking respective icons.

Send a test message

You may also send a test message if you wish to test your messages with different devices.

Test Email

To check the design of the email message, you may choose to send the email to one email address or a selected list of email addresses.

You can also send a test directly from the Preview tab:

If you enter one email address, the email will be sent to one address only. However, you may also enter a list of different emails separated by commas, ex: [email protected], [email protected], etc.

Confirm the email address/addresses test has to be sent to and click Send.

The subject line of the Test emails is marked with the [Preview] keyword, as shown on the screenshot below. The test messages sent with Omnisend will be delivered to your customers' inboxes through the shared domain. Even if you sign your domain with Omnisend, test emails will be sent through the shared one.

Test SMS

If you wish to preview your SMS Campaigns content, you may also use the test option.

However, personalized content such as your customers' names or the link to the Cart they abandoned won't be shown in the test message.

Items in the test Email messages

In the test email message, personalized items won't be populated with custom values. The list of these includes:

  • Billing and Shipping (for Order-related automation emails);

  • Order Details(for Order-related automation emails);

  • Order Total(for for Order-related automation emails);

  • Ordered Products (for Order-related automation emails);

  • Abandoned Products (for Abandonment automations);

  • Product Listing;

  • Discount;

  • Unsubscribe page (Unsubscribe link in footer);

  • Preference management page (Update preferences link in footer).

Testing in real conditions

If you wish to test your emails in real conditions, we suggest sending the email to your email address or triggering the automation in your store.

Before you can send the email to your email address or the list of the selected emails, you should create a Test Segment.

Create a Test Segment

  1. Create a Tag by assigning it to one of your customer's profiles

2. Create a Segment of the customers having a tag for your testing purposes

Send Email Campaign to the Test Segment

Once you have the Test Segment, you may choose to send your Email Campaign to the customers included in the Segment.

Trigger Automation workflow with Test Segment

In the Automation workflow settings, you will need to add the Audience filter to prevent the automation workflow from triggering when the customer enters the sequence.

Once you do this, we recommend you enter the store using the Incognito window of your browser and perform the action specified in the trigger settings - for example, place a test order or abandon a cart on your website. In that case, you will get a complete view of your emails' performance, whether the trigger is appropriately matched, and how personalized Items will be displayed in your customers' inboxes.

Links in the test emails

To prevent bad actors from using test emails, we add specific restrictions to the operation of the links:

  • all links in the test Campaigns (automation workflows are not affected) will expire after 10 clicks;

  • each link of the Campaign (automation workflows are not affected) test email will expire 48 hours after the test email was sent.

After clicking on the expired link, the user will be redirected to this landing page

Have any additional questions? Contact us at [email protected].

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