One more fundamental thing in e-commerce email marketing is the email campaign itself. You can call it either a newsletter, bulk email, or promotional email. Each email campaign has its own reports on opens, clicks, sales, etc. Regarding the metrics of email campaign performance, we will discuss them later in this article.
Creating a campaign
To start sending your first bulk email campaign, please navigate to the Campaigns tab on your Omnisend account and click New campaign.
Our Email Campaign wizard leads you through the five-step process of creating an email campaign. At the beginning of this process, you can choose a responsive email template that best fits your email campaign idea. All the email templates that we provide are mobile-friendly, so you don't have to worry about that.
With our drag-and-drop Email Editor, you can easily build your email campaign without having any technical HTML knowledge. Follow this link to find a complete guide on how to build a Successful Email campaign and how to use Omnisend's Drag-and-drop Email Editor
Furthermore, you can send SMS campaigns, follow this link for a step-by-step guide to successful SMS campaigns.
Testing a campaign
After building your campaign, don’t forget to test it. In the Editor, you'll find the Preview which shows you how your email will look on a computer screen or mobile device. Also, you can send test emails to yourself just to be sure that it looks great. After all, when the campaign is ready, you can send it immediately or schedule it for later.
Don't forget to make use of our great feature - Campaign Booster - that gives you a second chance to poke your customers and grab their attention if they skipped the campaign the first time. Your boosted campaign will be resent after 48 hours only to those customers who have not opened the initial campaign and are most likely to make a purchase. You can be sure that it will increase your open and click rates as well as boost your sales!
Sending a campaign
When sending a campaign you'll have an option to send to all the customers or to specific segments.
Also, you'll have an option to exclude specific customers from the recipients' list by using the 'exclude segment' option. For example, if you don't want to send to inactive customers just use our 'Suggestions' tab to create such segment.
Then exclude it from the list of all the customers you're sending to.
Don't hesitate to reach out to firstname.lastname@example.org for guidance!