WP Fusion is a 3rd party WordPress plugin that allows you to connect WordPress websites with Customer Relationship Management (CRM) systems and other marketing automation tools. It's designed to you to integrate and synchronize data between your WordPress site and external platforms.
Contents
Before you begin
WP Fusion has a lite version and full version. Keep in mind that Omnisend currently supports only full version of the plugin;
Store must be connected to either WordPress or WooCommerce in order for it to work.
Benefits
Connect WP Fusion to Omnisend will allow you to send more personalized and targeted emails, help organize and target your audience more effectively and trigger automatic emails based on user actions on your site.
Track purchases and subscription statuses;
Recover abandoned carts.
Setup process
To integrate WP Fusion to Omnisend, first of all you'll need to generate API key in Omnisend:
Step 1. Press on your store's name → Store settings → API keys:
Step 2. Click "Create API key" → set all permissions → copy it and click save (make sure to save this API key somewhere safe until integration is complete):
Step 3. As per WP Fusion's documentation, in order to install full version, you need to upload the zip file of the plugin once it's purchased. Go to your WordPress dashboard → Plugins → Add New Plugin → Upload Plugin → Select the zip file that's located on your device and click Install now:
Step 4. From Select CRM dropdown, select Omnisend, enter API key that you generated earlier and enter the license key for automatic updates and support. Press Save Changes to complete integration process:
Step 5. To enable site tracking, you need to enable Site tracking in WP Fusion. Go to General Settings → under "Omnisend Settings" section, check "Enable Omnisend site tracking" box and enter your Brand ID. Brand ID can be found in your store settings in Omnisend:
After Brand ID is entered into the field, click save changes at the bottom of the page.
Once enabled, WP Fusion will automatically add Omnisend's tracking script in the footer of all your pages. This will help you to track contacts activities where you can use this data later in your automations and segmentation.
And that's it! WP Fusion will now establish a direct connection to your Omnisend account and import your tags and custom fields.
What data is passed
Here's the list of values that can be passed to Omnisend:
Email Address;
First Name;
Last Name;
Address;
Birthdate;
City;
Country;
Gender;
Postal Code.
These are the default Omnisend fields. You can also pass other fields as a custom property as well in Omnisend.
Mapping fields
Now let's take a look at how to map fields from WP Fusion to Omnisend.
Step 1. Go to the Contact Fields section to see what fields can be mapped to Omnisend.
Step 2. Select the fields you'd like to map and assign it to Omnisend's field correspondingly:
Note: If you’ve just added a new custom property in Omnisend, it may not appear in the dropdown of available fields. Begin typing the name of the new field, and if no matches are found, click the “Resynchronize” link that appears in the dropdown. The new custom property will be loaded from the Omnisend and you should see it appear once you re-type the name.
For more information on fields settings, please see WP Fusion's documentation.