WP Fusion is a 3rd party WordPress plugin that allows you to connect WordPress websites with Customer Relationship Management (CRM) systems and other marketing automation tools. It's designed to you to integrate and synchronize data between your WordPress site and external platforms.
Contents
Before you begin
WP Fusion has a lite version and full version. Omnisend supports both versions, just that with a paid plan you'll get more features;
Store must be connected to either WordPress or WooCommerce in order for it to work.
Benefits
Connect WP Fusion to Omnisend will allow you to send more personalized and targeted emails, help organize and target your audience more effectively and trigger automatic emails based on user actions on your site.
Track purchases and subscription statuses;
Recover abandoned carts.
Setup process
Step 1. Create an API Key. In Omnisend, go to → Apps → Search for "WP Fusion" → Click on "Connect Now" → Copy an API Key.
Step 2. As per WP Fusion's documentation, in order to install full version, you need to upload the zip file of the plugin once it's purchased. Go to your WordPress dashboard → Plugins → Add New Plugin → Upload Plugin → Select the zip file that's located on your device and click Install now:
Step 3. From Select CRM dropdown, select Omnisend, enter API key that you generated earlier and enter the license key for automatic updates and support. For Lite version of WP-Fusion, there's no need to enter lisence. Press Save Changes to complete integration process:
Step 4. To enable site tracking, you need to enable Site tracking in WP Fusion. Go to General Settings → under "Omnisend Settings" section, check "Enable Omnisend site tracking" box and enter your Brand ID. Brand ID can be found in your store settings in Omnisend:
After Brand ID is entered into the field, click save changes at the bottom of the page.
Once enabled, WP Fusion will automatically add Omnisend's tracking script in the footer of all your pages. This will help you to track contacts activities where you can use this data later in your automations and segmentation.
Step 5. In Omnisend, check the box that all the steps are done and confirm the changes.
And that's it! WP Fusion will now establish a direct connection to your Omnisend account and import your tags and custom fields.
What data is passed
Here's the list of values that can be passed to Omnisend:
Email Address;
First Name;
Last Name;
Address;
Birthdate;
City;
Country;
Gender;
Postal Code.
These are the default Omnisend fields. You can also pass other fields as a custom property as well in Omnisend.
Mapping fields
Now let's take a look at how to map fields from WP Fusion to Omnisend.
Step 1. Go to the Contact Fields section to see what fields can be mapped to Omnisend.
Step 2. Select the fields you'd like to map and assign it to Omnisend's field correspondingly:
Note: If you’ve just added a new custom property in Omnisend, it may not appear in the dropdown of available fields. Begin typing the name of the new field, and if no matches are found, click the “Resynchronize” link that appears in the dropdown. The new custom property will be loaded from the Omnisend and you should see it appear once you re-type the name.
Additional info passed
Once you upgraded to a paid plan in WP-Fusion, there's an option to download and upload to your Wordpress admin different WP-Fusion add-ons, one of them is Event Tracking Addon, which can send events in real time from supported plugins to Omnisend. For more information, see the documentation.
Step 1. In your WP-Fusion account, where your lisence is stored, you can download Event Tracking Addon and upload it to your Wordpress admin.
Step 2. Go to Settings in Wordpress → Exent Tracking → Add trigger. You can add user-related custom event or orde-related.
Step 3. Name your event and start adding key : value pairs, so which info you would like to pass with such event. Proper personalization tags are provided within the add-on. At the end don't forget to click Save Changes and done!
Step 4. There's an option also for you to test your custom event and see how it appears in Omnisend.
WP-Fusion is constantly updating integration with Omnisend, so make sure to check updates in their help docs.