Omnisend lets you collect various data, including the default properties, such as Email, Name, Phone number, etc., and custom properties, those that are not added by default. With custom property, you may collect even more data about your contacts that are particularly valuable to your brand.

Custom properties can be added to your customers' profiles through the following:

Let's look into each of these options in greater detail.

To add a custom property to the Signup form, proceed to the Forms tab. Open or create the form → drag&drop Dropdown item to your form → Select Custom property as to Map to profile field.

Pick the property from the existing ones, or create a new one by typing the name → Create new:

Add more options by clicking Add a choice:

To add a custom property to a single customer profile, go to All Contacts → click on the contact email address to open the profile page → click on the Edit button within the Details section → switch to the Custom section → choose to Add property.

On the next page, you may choose to add a new custom property or to select an existing one:

💡 One contact can have an unlimited number of custom properties. A single custom property may take different values for each of your contacts.

Custom properties are not shown on your contacts' profile pages, but you will see them on the menu for the new properties assignment.

You can use Custom properties while sending different automation messages and campaigns:

1. You can personalize messages and send them via various Omnisend communication channels, such as Email, SMS, Push notifications, etc. Read more about Personalization in Channels.

2. You can also use Custom properties based segments to:

When you export your contacts, each custom property generates a stand-alone row with different values assigned to your contacts.

💬 Check the instructions for your contacts' Export to the file.
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If you didn't find the answer to your question, reach out to our Support Team via in-app chat or at [email protected].