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Integration with Mailtimers
Armintas Griežė avatar
Written by Armintas Griežė
Updated over a week ago

MailTimers is an online app designed to simplify the process of creating countdown timers. Thanks to its well-crafted UI and UX builders, you can customize and adjust a timer to perfectly match your needs.

Along with the main features, the MailTimers app provides you with several additional settings: transparent background, advanced colors, background picture, expiry message, and more. It gives you full control over the final result and makes working with MailTimers extremely easy.

Setup Process

Step 1. Create a countdown timer on Mailtimers. For instructions, please refer to Mailtimer's guidelines by clicking here.

Step 2. Once it's created, copy the source code that's provided after the timer is saved.

Step 3. Open your email template in Omnisend and add a new Custom HTML Code from the Quick add menu on the left.

Step 4. Paste previously copied code to HTML Code Block and save the changes.

In the Styles section, you can make custom alignments through CSS code. You can access Mailtimer's documentation on how to apply these customizations by visiting this page.

Step 5. And that's it! You can send an email to your customers, and your created countdown will be visible!

Use Cases

A countdown timer creates a sense of urgency and persuades a customer to take immediate action. Giving the impression of scarcity and setting a deadline for your customers makes them more likely to take action.

Time-based scarcity is an incredibly effective marketing psychology method. By adding countdown timers to your email marketing strategy, you'll instill a sense of urgency and scarcity (FOMO) through highly targeted content delivered directly to your ideal customer.

The following are some of the more specific and most commonly used cases:

  • Store sales or promotions.

  • Abandoned shopping cart emails.

  • Trial expiration emails.

  • Limited coupon emails.

  • Order shipping or package delivery dates.

  • Upcoming Hotel Stays or Flight Times.

  • Event or webinar sign-up emails.

  • Customer alerts for upcoming charges.

Feel free to reach out to [email protected] if you require any further information about this integration.

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