Skip to main content
All CollectionsDeliverabilityGeneral Deliverability Guidelines
Domain Mismatch in Campaigns and Automations
Domain Mismatch in Campaigns and Automations
Ira avatar
Written by Ira
Updated over a week ago

A domain mismatch occurs when the sender's email address in campaigns or automations does not match the domain specified in your store settings.

This can lead to issues with email deliverability and brand consistency. This guide will help you identify and correct domain mismatches in your sender email settings.

Understanding Domain Mismatch

Domain mismatch happens when:

  • The sender email address specified in your campaigns or automations does not match the domain set in your store settings.

To be DMARC compliant, your sending domain needs to match the domain in your sender email address (also called from address).

For example, if your store domain is `yourstore.com` but the sender email is `[email protected]`, this creates a domain mismatch.

Starting February 1st, 2024, you might notice a new email address called Shared Omnisend Email on your Email addresses page. Shared Omnisend email is the default email address provided by Omnisend.

Essentially, you can use Omnisend shared email or verify your store's email on your custom domain. If you choose to use your custom domain, make sure that the sender email you add here is aligned with your custom domain.


Steps to Resolve Domain Mismatch

Matching Sender Email in Store Settings

Step 1. Navigate to Store Settings. Go to your Omnisend account → Store Settings.

Step 2. Check Your Domain. Ensure that your store domain is correctly set

up.

Matching Sender Email in Campaigns Setup

Step 1. Navigate to Campaigns. Go to the Campaigns section from the main dashboard.

Step 2. Select a Campaign. Choose an active campaign or create a new one.

Step 3. Enter your sender's Email. In the campaign setup, find the sender email field. Ensure the email address matches the store domain.

Step 4. Proceed with Campaign Setup. Update the campaign settings, save your changes, and proceed with further steps.

Matching Sender Email in Automations Setup

Step 1. Navigate to Automations. Go to the Automations section from the main dashboard.

Step 2. Select an Automation Workflow. Choose an active automation workflow or create a new one.

Step 3. Enter your Sender Email. In the automation builder, click on the email block and locate the sender's email address. Ensure the email address matches the store domain.

Step 4. Proceed with Automation Setup. Update the automation settings and proceed with further steps.

Ensuring your sender email matches your store domain across all settings (store settings, campaigns, and automations) is crucial for maintaining email deliverability and brand consistency. Follow the steps above to identify and resolve any domain mismatches.

If you need further assistance, please contact our support team at [email protected]. Our award-winning support is available 24/7 to answer your questions!

Did this answer your question?